Fractional Chief Marketing Officer & Advisor for companies in the water & environmental industries who need to modernize and scale their marketing.
The world depends on #wastewatertreatment facilities to sustain the #environment and prevent the spread of disease. However, maintaining a clean #water supply can have a large carbon footprint, contributing to climate change. The future of #wastewaterplants must include plans to incorporate #sustainable methods...
Fractional Chief Marketing Officer & Advisor for companies in the water & environmental industries who need to modernize and scale their marketing.
My favorite work purchase for under $100: ... The Roost Laptop Stand 🐥 Maybe I'm old, but I'm sore after a day being crunched up in front of my laptop. This stand props my computer up to eye-level and makes a day of mobile work much easier to deal with! Do you have any favorite inexpensive office upgrades?
Fractional Chief Marketing Officer & Advisor for companies in the water & environmental industries who need to modernize and scale their marketing.
🚀 It’s Q4, and I’ve got BIG goals to close out 2024 strong! Here’s what I’m excited about for the next three months: 1️⃣ Ramping up with a new client — I’m ready to bring fresh energy and strategy to grow our partnership and deliver value. 📈 2️⃣ Launching a new brand for my company — This is a major step in evolving our identity, and I can’t wait to reveal what we’ve been working on! 🍿 3️⃣ Wrapping up my 100-day onboarding with my incredible Athena EA — It’s been a game-changer for streamlining processes and leveling up productivity. 💡 4️⃣ Training hard for the Cloudland Canyon 50k — Pushing my limits on the trail and staying focused on that finish line in December. 🏃♂️➡️ ⛰️ The last stretch of the year is always intense, but the opportunities are massive. 💥 What are your Q4 goals? #Q4Goals #businessgrowth #brandlaunch #ultramarathon #finishstrong
Fractional Chief Marketing Officer & Advisor for companies in the water & environmental industries who need to modernize and scale their marketing.
🚀 5 Companies Doing Amazing Things Right Now 🚀 If you’re always on the lookout for tools that make life and work more efficient (and a little more fun), you’ll want to check out these companies that are really pushing boundaries in their fields—some in tech, some not. Here are 5 businesses that I think are doing something seriously cool right now: 1️⃣ Superhuman For anyone looking to take their email management to a whole new level, Superhuman is a game-changer. This platform is all about speed and productivity. With shortcut-driven workflows, you can clear your inbox in record time and feel superhuman while doing it. 💪 2️⃣ Motion Tired of juggling task management and calendar apps? Motion.io integrates dynamic task management directly into your calendar, so you can plan your day, week, or month seamlessly. If you’re all about efficiency, this is one tool that deserves your attention. 🗓️⚡ 3️⃣ Epiphanyvoice.io (currently in closed beta) Ever had a brilliant idea or random thought pop up, and you forget it by the time you get to your computer? Epiphanyvoice.io is solving that with an intake system where you can voice or type thoughts directly from your phone or watch. Fast, simple, and designed to make sure you never lose another idea. 🧠💬 (P.S. The watch app + widget are 🔥) 4️⃣ Path Projects Runners, this one is for you. Path Projects offers high-quality running gear that’s durable, functional, and stylish. What stands out to me is their attention to detail—it’s clear that their team actually uses the gear themselves, and the difference shows in their top-tier products. 👟🎽 5️⃣ COROS If you’re into adventure sports or just hate charging your gear every few days, Coros has you covered. Their ultra-light GPS watches come with unbelievably long battery life—we’re talking weeks of use. Perfect for anyone who wants a reliable, high-performance GPS watch that goes the distance. 🏞️⌚ What companies are YOU keeping an eye on? Let me know in the comments! 👇 #TechTools #Efficiency #Running #Productivity
Fractional Chief Marketing Officer & Advisor for companies in the water & environmental industries who need to modernize and scale their marketing.
I had a great time walking through my journey on the Incado Podcast! I had no idea where it would go, and we went to a lot of interesting places... 👇 🔊
Episode 29: Paul Balsom On this episode, I sit down with Paul Balsom. Paul takes us through his childhood, his years as “Big Paul”, health challenges, tragedy and how he overcame it all to become a time hacker and ultra-runner.
Fractional Chief Marketing Officer & Advisor for companies in the water & environmental industries who need to modernize and scale their marketing.
Most people think starting marketing is: 1. Easy with the right tools 2. Just about ads 3. Quick results What marketing actually is: 1. Building a solid strategy 2. Reducing reliance on partners 3. Optimizing lead generation #MarketingStrategy #LeadGeneration
Fractional Chief Marketing Officer & Advisor for companies in the water & environmental industries who need to modernize and scale their marketing.
What I thought would make my marketing campaigns successful: 1. High-budget campaigns 2. Complex strategies 3. Advanced tools What actually makes my marketing campaigns successful: 1. Clear customer journey maps 2. Defined KPIs 3. Focused marketing efforts Everyone chases the 1st list—but it usually ends in disappointment. #Marketing #KPIs #CustomerJourney
Fractional Chief Marketing Officer & Advisor for companies in the water & environmental industries who need to modernize and scale their marketing.
What do you do to decompress from the stresses of work and life? I make sure to get out on the trails for a run or hike at least 4 days a week! 🏃♂️💨 Here’s a shot from my magical train run this morning 🌅
Fractional Chief Marketing Officer & Advisor for companies in the water & environmental industries who need to modernize and scale their marketing.
🍏 Yesterday, Apple released the iOS 18.1 developer beta with some of the initial AI features that they announced back in June. 💡If you’re a marketer trying to figure out how you’ll adapt to the future, and you have a tester Apple device laying around, you should take a look at this release!
Fractional Chief Marketing Officer & Advisor for companies in the water & environmental industries who need to modernize and scale their marketing.
🧠 Understanding your customer’s journey is crucial to identifying and rectifying errors in your marketing process. By drawing out each step of their interactions with your company, you can pinpoint where customers drop off or encounter issues. Yes, that means literally picking up a pen or marker and drawing the steps in the process! 📝 This visualization not only helps in refining the user experience but also reveals opportunities to optimize your marketing efforts for better engagement and conversion. Ready to take your marketing strategy to the next level? Start mapping your customer journey today! #CustomerJourney #MarketingStrategy #CustomerExperience #BusinessGrowth #Optimization
