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Entrepreneur | Family Man | Creator | Founder @ASOTU | CEO @Congruent | Automotive | Ai | EV | Brand Marketing | Culture | Business is more meaningful when people connect on a human level.

People don't trust corporate statements. People trust human statements. Here's why United Airlines's strategy will continue to work (at least for a while): Seeing "DELAYED" in red on your phone immediately induces feelings of uncertainty (fear) and frustration (anger). It is sterile, factual, and cold. How could it be received any differently? Even if it is attached to an empathetic statement like, "We understand you have somewhere to be..." it still feels like a PR version of "it is what it is". However, once the delay is tied to a human story of substantiation like: -The weather is rough...here is the radar (turbulence is relateable) -We're still cleaning your plane (who want's a dirty plane?) -One of your flight attendants is on their way from another gate ...there is now a story. We understand the other conflict that is causing ours. This reminds me of the story about the apartment building with slow elevators. People constantly complained, but the millions it would cost to replace the elevators wasn't an option. The solution that worked? Install mirrors by the elevators. Renters spend the extra 30 seconds looking at them selves, fixing makeup, flexing...whatever. The mirrors didn't make the elevators faster...but it did. In a similar way, the transparency in explanation doesn't make the flights less delayed, but it engages a part of our mind that makes it more palatable...more human. In a business climate where service has take a dip and trust is lower, United is on to something here. Let's see how detailed the explanations get as they try to find the balance between human and TMI. #hospitality #travel #brand #PR #cx https://lnkd.in/engfGf_q

Your Flight Is Delayed. Would More Details Make You Feel Better?

Your Flight Is Delayed. Would More Details Make You Feel Better?

wsj.com

I would just appreciate the text update for the delay coming less than an hour after the actual delay. More accurate and honest timelines far more important than a manufactured excuse.

Shane Stender 🌊

Managing Partner | Digital Marketing Expert | Programmatic Champion | Partner Network Developer | Triathlete

3mo

Love the observation about Uniteds change (I'll still avoid flying them though). Humans like stories. Stories sell!! In PR or in Ads... in an age where every computer system is optimizing to what gets clicked, messages all start to look the same. Stories stand out now even more than a decade ago.

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Jeremy Stephens

Remote Operations Director // Fixed Ops Director // Leadership Speaker & Coach // Live2Lead Host // We love, inspire, and add value to people to help them reach their full potential by coaching, speaking, and training.

3mo

I am waiting at the airport now with a delay. Delta was very transparent on why it is delayed. It is delayed because they need to change the oil filter.

Timeliness and Transparency makes a differencev

Don Brady 😎🌴

p.s. I ship cars. VP of DEALER SUCCESS for ShipYourCarNow/President of Don Brady Consulting INC 33.4k followers

3mo

😎 🌴

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Caleb C. Caleb

Helping Automotive Brands and Dealers experience exceptional growth through strategic designs | Visual Identity design| Strategic branding solutions | IBM Certified Designer

3mo

This was a great read Paul J Daly Sometimes, all our customers need is just relatable explanations of why they face a particular issue. If we can make them understand, we eliminate that fear, rage, frustration they feel

Wade Faucher

Fixed-ops professional specializing in process improvements that build loyalty, and increase revenues.

3mo

Jeremy Mobile Service!

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