Paul Hanson’s Post

Email Newsletter vs. Blog on Your Website: I'm cutting to the chase: Email Newsletter requires LESS TIME AND EFFORT AND yields MORE ROI (up to $42 per $1 spent). 💲 However, feel free to read the rest of this post for reasons... ⭐️Email Newsletter is delivered ROUTINELY to your clients. A blog needs to be read on your website. Will this happen on a regular basis? Probably not. ⭐️Email Newsletter maintains a buzz. A blog MAY maintain a buzz IF YOUR CLIENTS REGULARLY GO TO YOUR WEBSITE. ⭐️Email Newsletter helps keep you at the TOP OF YOUR CLIENTS' MINDS. With a blog, you can only HOPE for this. 📲Sound convincing? Send me a message. 🚀 Our passion is inspiring you to create your BOMB Image AND helping you consistently connect to your clients. 👋 Looking forward to hearing from you!

Do you want to get people to sign up to your newsletter? Or contact you for a quote? How about use your service? Or purchase a product? Every page on your website has a goal that you want to achieve. An action that you want your users to take. To achieve these goals you use Calls-to-Action.

If you’ve ever stared at a blank screen wondering where to begin with your next newsletter, you’re not alone. That’s exactly why Empowered Ecommerce day ✌️ is all about giving you the confidence to build an email calendar you can actually stick to. Today is packed with can’t-miss content, like: - Expert advice for driving sales with newsletters - 18 types of newsletters you need to send - A calendar template to make your planning process seamless Psssst. When you sign up using the link in the comments, you can grab a slot with an expert to build your email calendar for the next 30 days 1:1.

Email newsletters: Annoying spam or valuable touchpoint? (You have the power to decide) ➞ Some newsletters go straight to the trash. ➞ Some newsletters offer valuable insights. ➞ Finding balance is a constant struggle. ➞ You might not always find the perfect content. But email newsletters also bring you: ➞ Relevant industry updates. ➞ Exclusive offers and discounts. ➞ Tips and tricks for success. ➞ A direct line to your favorite brands. You have the control over your inbox. Remember: ➞ Unsubscribe when it no longer serves you. ➞ Filter and prioritize the ones that matter. ➞ Use it as a valuable learning resource. ➞ And make the most out of each email. So, how do you feel about email newsletters? Do they bring you frustration or value? P.S. Share your favorite newsletters in the comments below! #EmailNewsletters #InboxInsights #ValuableContent

Especially for your very first issue, there are a few basic things to include. The most important is to give value or point out the value to your reader immediately. #EmailMarketing https://lnkd.in/e-rFs9vR

How to Create a Successful Newsletter and Make Money Out of It

Be careful with B2B Email marketing campaigns before you consider it as your primary growth channel. They are irregular. They are not targeted.  They are considered a lead-generation medium Only a few ways that you can succeed with these are: - They should be objective driven Eg: Get 10% clicks from the new ”Webinar invite” email campaign - They should have goals aligned with the type of content you send. Eg: Provide a case study link if your goal is to promote a specific feature of the product - Stick to your timelines. Eg: We will send you Email Newsletter on the Topic ”XYZ” for the next 1 month at 5:00 PM every week The random email campaigns will make your email campaigns irrelevant and prove to be a non performing channel. Remember for any B2B company, there are limited channels that you can use to your advantage. If you like this, subscribe to my newsletter to get high quality B2B content: https://bit.ly/3WInrkX

Check out my latest blog post on the benefits of setting up emails on alternate domain! Discover how this protect your main domain's reputation and boost your campaign effectiveness. 📧🔒 🔗 Read the full article here: https://lnkd.in/gcm9Z3FN

Want to get ahead of your competition? - Simply join your competitors' email list and make a collection of their emails. - Use it to get ideas for: • Email Titles • Short Previews • Main Headlines • Buttons to Click • Creative Content • Sales Approaches - Make your competitors work for you, not against you!

Generating revenue from your emails is easy. Just follow these tips: 1. Plan your email content ahead accordingly for holidays, product launches, sales, etc. 2. Split your emails into two categories: value-based content and promotional emails. 3. For promotional emails, provide a good offer. 4. For value-based emails, create content that your audience will want to open and read. 5. Make sure your content connects to your products. 6. Make all your emails easy to skim-read. 7. Make it easy for people to unsubscribe. 8. Follow up with customers via post-purchase flows. 9. Genuinely care about your customers succeeding. That last one is by far the most important. Give it a try and let me know how it goes. What would you add to this list?