Paved’s Post

The critical analysis you can’t ignore! 🚨https://lnkd.in/dnQK3nds Dynamic take rates are transforming ad tech, and our Co-CEO, Rotem Shaul, breaks down what it means for the industry. Whether you're a publisher, advertiser, or a brand, this is a must-read Read the full article 👉 https://lnkd.in/dnQK3nds

Ad tech never misses a chance to race to the bottom. Dynamic take rates might look like a smart play at first, but the math tells a different story. They’re cannibalizing the market, shrinking overall value, and leaving publishers and brands with less. This isn’t a debate or a matter of opinion—it’s simple math. While strategies, business models, and opinions come and go, numbers are undeniable. In my latest article, I break down exactly how and why this is happening. It’s time we stop and reconsider before the damage becomes irreversible.

Our Co CEO, Rotem Shaul just dropped some valuable insights on dynamic take rates. you won't want to miss how this could impact publishers and revenue strategies! Read the article here 👉 https://lnkd.in/dcxzMF9C #AdTechTalk #DynamicBidding #Primis #DigitalAdvertising

Rotem Shaul, our Co-CEO, recently shared some valuable insights on dynamic take rates and how they’re changing the game for both publishers and brands. It’s a must-read for anyone involved in ad tech! Dive into the full article here 👉 https://lnkd.in/dDP8DvKB #AdTech #DynamicBidding #Primis #PrimisInsights

Our Co-CEO, Rotem Shaul published some incredible insights on dynamic take rates and how they’re affecting publishers and brands. 🧐 Really thought-provoking read—highly recommend! Dive into the full article here 👉 https://lnkd.in/d3Z6m5Mr #AdTech #Primis #DynamicBidding #IndustryTalk

Our Co.CEO, Rotem Shaul just shared some great insights on dynamic take rates and how they’re changing the game for publishers advertisers and brands. Dive into the full article here 👉 https://lnkd.in/dpFqk6g6 #AdTech #DynamicBidding #Primis #PrimisInsights

ICYMI: UK’s Outsmart hits back at new research linking roadside ads and deprivation (The Media Leader): Roadside OOH ads are concentrated in areas with lower disposable income in England and Wales, according to new research. A study from campaigning group Adfree Cities analysed 83,672 roadside ad locations in the Great Britain (from Route Q1 2023 data), including classic and digital sites, and mapped this on to Indices of Multiple Deprivation (2019) […] #DOOH #digitalbillboards #digitalsignage

ICYMI: UK’s Outsmart hits back at new research linking roadside ads and deprivation (The Media Leader): Roadside OOH ads are concentrated in areas with lower disposable income in England and Wales, according to new research. A study from campaigning group Adfree Cities analysed 83,672 roadside ad locations in the Great Britain (from Route Q1 2023 data), including classic and digital sites, and mapped this on to Indices of Multiple Deprivation (2019) […] #DOOH #digitalbillboards #digitalsignage

Hybrid video on demand presents advantages for consumers, advertisers, and publishers alike. If you're inclined to read on, here are perspectives from FreeWheel on maximizing success through this model. #FreeWheelEmp

FYI: UK’s Outsmart hits back at new research linking roadside ads and deprivation (The Media Leader): Roadside OOH ads are concentrated in areas with lower disposable income in England and Wales, according to new research. A study from campaigning group Adfree Cities analysed 83,672 roadside ad locations in the Great Britain (from Route Q1 2023 data), including classic and digital sites, and mapped this on to Indices of Multiple Deprivation (2019) […] #DOOH #digitalbillboards #digitalsignage