Pavlos Pavlou’s Post

Saudi Arabia: The Kingdom of Possibilities The Kingdom’s largest F&B sourcing event, #The Saudi Food Show, successfully concluded yesterday. I had the privilege of presenting the latest trends in the Saudi FMCG industry to a full auditorium on the second day, under the theme “Saudi: The Kingdom of Possibilities.” In an ever-evolving global retail landscape, Saudi Arabia stands out as remarkably resilient. While Saudi Arabian consumers share global concerns, they are more optimistic, feeling that their financial situation is improving. The overall FMCG market in Saudi Arabia has shown growth in both volume and value. 📈 Although some consumers are seeking ways to save and adjust their spending, many are increasing their expenditure on FMCG products, especially premium, health and wellness items, and innovations. 🛒✨ NIQ’s “datastronomy” and insights showcased to the audience that Saudi Arabia is the Kingdom of possibilities. We demonstrated how to turn these possibilities into opportunities by creating strategies that will win the consumer both in-store and online. 🏬💻 The session concluded with 5 key messages: •Make shopper-centric decisions •Promote with purpose •Have the right assortment •Reach consumers where they are •Innovate to stay relevant Our dedication to providing the latest insights and trends ensures that manufacturers and retailers are equipped with the knowledge they need to succeed in this dynamic landscape. We will continue to deliver cutting-edge data and strategies, helping our partners turn possibilities into opportunities and thrive in both physical and digital retail environments. Stay tuned for more updates as we lead the way in understanding and navigating the Saudi Arabian retail market. #FMCG #RetailTrends #SaudiArabia #MarketGrowth #ConsumerInsights #Innovation #HealthAndWellness #BusinessOpportunities #RetailStrategy #TheSaudiFoodShow #NIQ

Reflecting on an Inspiring Week in Riyadh! Last week, NielsenIQ Saudi Arabia had the honor of organizing the 2024 C-Suite Summit, “Saudi Arabia: The Kingdom of Possibilities!” We were delighted to welcome C-suite professionals from top manufacturers and retailers, esteemed guests, and honored delegates, gathering to discuss the future of FMCG and Tech & Durables business and investment in this vibrant country. The event began with a warm welcome from our EEMA Regional President, Daniel Chorbadjian, followed by a keynote on Saudi Invest. H.H. Prince AlWaleed Bin Nassed AlSaoud, CEO of MUKATAFA, shared valuable insights on strategies to transform Saudi Arabia into a leading investment destination. After H.H. Prince AlWaleed's enlightening speech, Andrey Dvoychenkov, General Manager for the Arabian Peninsula & Pakistan, Mai Nazmi, CMI Leader for Saudi Arabia, and I presented the promising business opportunities awaiting in 2024 in KSA. The summit concluded with an engaging panel discussion on the integration of omnichannel and AI in the industry. Moderated by Prachi Satoskar, Commercial Director for KSA, the panel featured Eng. Muaffaq Mobarah, CEO of Al Othaim, Dr. Faisal AlNasser, CIO of Almarai, and Fadle Saad, MD of HP, shared their experiences and insights on how these innovations are driving market shifts. A heartfelt thank you to all our clients and partners for trusting our data to fuel their growth journeys. We remain committed to providing the Full View™ to support your strategic decisions. Here’s to leveraging these learnings and partnerships to continue pushing the boundaries of what’s possible in Saudi Arabia! #SaudiArabia #CSuiteSummit #IndustryInnovation #Omnichannel #AI #NIQ #NielsenIQ

Exciting news! I am honored to announce my promotion to Managing Director for Saudi Arabia at NIQ! 🌟 I am thrilled to lead our talented team, partners, and clients in this dynamic and thriving market. Together, we will achieve new heights and raise the bar. I am deeply grateful to Andrey Dvoychenkov for his unwavering support and mentorship throughout my journey. Thank you to everyone who has been part of my career and I look forward to connecting and inspiring each other. #NewBeginnings #Leadership #CareerMilestone #NIQ #SaudiArabia I'm excited to start my new job! #newjob

Integrity, Responsibility, Passion Finding a workplace that aligns with personal and professional aspirations is a rare treasure. At NIQ, I have found a nurturing environment that prioritizes growth opportunities, upholds strong values, cultivates a supportive culture, and offers impactful work. These factors have created a workplace where I am not only able to thrive professionally but also find personal fulfillment. It is no wonder that I am grateful for the opportunity to work for NIQ, a company that embraces growth, values, culture, and impactful work. #LifeatNIQ

Thought Leadership; meaningful conversations that shape industries!! Joining forces with @GfK also means that we’re expanding our expertise into areas that our customers haven’t traditionally heard us talk about in the past.  Thought leadership is not just about sharing ideas, but also about inspiring and empowering others to think critically, challenge the status quo, and create positive change. By expanding our expertise in this area, we aim to make a significant impact and foster thought-provoking discussions. Here is one of the recent pieces from our GfK team 👇 #NIQandGfK #TheFullView #MovingMeasurementForward https://lnkd.in/dfT9R9eB