Online and offline universe overlap/infiltrate? Growing on-line channel obviously consume offline. That likely happens across all categories. Some more, some less. Recently I have seen an interesting direct transfer of the massive online resource data into the offline world. Consumer opinions about every product coming from the online environment are displayed on the price tags of the offline stores. Some positive, some displaying large number of opinions, some less popular or less positive - yet giving a meaningful knowledge for the consumer who is just about to purchase a product! If this popularizes it will generate massive impact on the producers to put even more efforts and attention to consumer reviews and fight for every ⭐ But... is that a risk or opportunity for the offline store? Is this transparency beneficial? Will it impact on the listing decisions... or would algorithm decide about offline listing? BTW - Thanks Stanisław Grabowski for your inspiration! #instore #online #stores #retail #crossinguniverses #inspiration #pitupitu #podróżekształcą #travellingacrosstheworld
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Edward Komendacki cenówki przyszłości - już widzę te możliwości!!
APAC l GTM l Brand Mgmt l Social media l Product Dev l Consumer Mktg I Analytics I Distributor Mgmt l Commercial
11moHi Pawel, I would personally felt is a true reflections of what consumer wants. And this motivates brand owners to level up the game to be the better "reviewed" brand or obtain a 5 stars 🌟 rating. And this really does help the next consumer to make better decisions. If the opinion is low, then is time to "notify" retailers or even sales person to take action and evaluate what really went wrong. And brand representative can also take data & insights from e-com platforms to compare against brick-and-mortar. Social commerce is going like wildfire here in Asia and sooner or later the online will merge and that's when online shall influence offline or vice-versa (O2O).