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With Gen Z set to constitute 30% of the workforce by 2030, it's crucial for HR professionals to adapt. A recent report from HR Brew shared insights from Aflac's CHRO, Jeri Hawthorne, on how to appeal to this emerging demographic. ❤️🩹 First, wellness is one of the most important components. A staggering 65% of Gen Z workers emphasize the importance of mental wellness benefits. Aflac has been proactive in this area, offering behavioral and financial wellness benefits since 2018 and 2019, respectively. It's clear that supporting employee wellness in a holistic manner can be a significant draw for Gen Z candidates. ⏰🏡 Flexibility is another key factor. The desire for flexible schedules and the option for hybrid or remote work is strong among Gen Z, with 75% expressing a preference for these work arrangements. Aflac's hybrid model, implemented post-pandemic, resonates with this need for flexibility, facilitating both in-person collaboration and remote work. 🌍 Last, Gen Z seeks purpose and alignment with their employer's values. Aflac's long-standing commitment to community initiatives, such as their efforts to end childhood cancer, resonates deeply with Gen Z's desire to work for organizations that contribute positively to society. Understanding these preferences is essential. By offering competitive compensation packages alongside wellness solutions, flexible work environments, and a mission-driven culture, organizations can attract and retain the best of Gen Z talent. 💼 Read the article today: https://lnkd.in/eFK4rsqh

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