PBS Wisconsin’s Post

Just came across a job listing for a Senior Producer that stopped me in my tracks, and I had to post about it. This is a daily occurrence. The description reads like a laundry list of specialized skills in the realm of video production. They're seeking a "script-to-screen storyteller" with not just a talent for narrative but also strong editing and motion graphics skills. That's not all; the role further demands proficiency in scriptwriting, videography, audio, lighting, and greenscreen/VFX. Let's break this down. Each of these areas - editing, motion graphics, scriptwriting, videography, audio engineering, lighting design, and visual effects - is a deep, complex field that professionals spend years mastering. It's challenging enough to excel in one, let alone all. Yet, this job expects one person to be proficient in each. The real kicker? The pay scale. Often, these multifaceted roles come with a salary that doesn't match the breadth of skills required. It's not just about the quantity of skills; it's about the depth and quality of expertise in each area. In this company's case, a $50k swing from the floor to ceiling for pay. 61k-111k. I see this too often. This isn't a call to reduce the standards of hiring. Instead, it's a plea for realism and fairness in how we define roles and set compensation. How can we, as an industry, start to acknowledge and value the time, effort, and specialization that each of these disciplines demands? We must ask: how can we ensure that decision-makers both understand and value the complexity of these roles? The expectation for one individual to master every aspect of production, whether that be photo, video, graphic design, etc, is not just unrealistic, it's impractical. Spreading creative talent too thin across numerous disciplines not only compromises the quality of the work but also strains the professionals behind it. Companies need to recognize the importance of hiring enough skilled individuals for each specialized role. This isn't about deflating department head counts for optics; it's about investing in the right talent to produce quality work. Furthermore, companies need to educate themselves on the realities of the creative process. Understanding the time and effort required for each task is crucial. And let's not forget the impact of countless revisions and scope changes on both timelines and morale. In short, it's time for a shift in mindset: from cost-saving and headcount strategies to valuing and investing in specialized creative skills for quality output. I pride myself on knowing how each position Above AND Below the line works because it helps me know how all the cogs propel the machine. If something goes wrong, I can talk to that specialist on their level and terms, and most importantly, with respect. If I don't understand something, I educate myself via research OR simply ask that specialist. #CreativeWorkforce #QualityOverQuantity #RealisticExpectations #IndustryStandards

Just because someone held roles as a bank teller and firefighter over their career, HR shouldn't expect a slew of competent "firebanker" candidates. While personally I can technically do what's listed it's still not one role and spans multiple career paths. Our company literally exists to customize teams for when agencies/brands realize they've set this unrealistic expectation into one role. It's getting wild these days. People out here looking for wizards. #HR #producer #advertising

I’ve had so many jobs where I essentially had 7 positions under one title. One cannot produce amazing work like that. The salary never comes close to what it should be either. It’s ridiculous, as a creative you specialize in at least two things. I find so many art director jobs where they want photo and graphics/digital, but it’s not the same. A photo art director specializes in photo art direction because they know everything there is about pre-production, production, and post production. Yes, art directors can do both. BUT one specializes in one or the other. Brands need to start realizing this, you should have two art directors who work together. Most of all brands need to stop rolling muiltple titles under one. You’re killing the quality of work being produced and you’re going to make that person burnt out and quit!

🚀 We Are Hiring 🚀 Shifa Ahmad #Hiring #Recruitment #HR #JobSearch #CareerAdvice #TalentAcquisition #InterviewTips #JobOpening #EmployerBranding #HRTech #DiversityandInclusion #Staffing #RecruiterLife #JobInterview #WorkforcePlanning #JobPosting #TalentManagement #Onboarding #JobSeekers #ExecutiveSearch #Employment #JobMarket #HRLeadership #RecruitmentStrategy #TalentDevelopment #CareerGrowth #ResumeTips #RecruitingTools #JobFair #JobOffer

🚀 We Are Hiring 🚀 Shifa Ahmad #Hiring #Recruitment #HR #JobSearch #CareerAdvice #TalentAcquisition #InterviewTips #JobOpening #EmployerBranding #HRTech #DiversityandInclusion #Staffing #RecruiterLife #JobInterview #WorkforcePlanning #JobPosting #TalentManagement #Onboarding #JobSeekers #ExecutiveSearch #Employment #JobMarket #HRLeadership #RecruitmentStrategy #TalentDevelopment #CareerGrowth #ResumeTips #RecruitingTools #JobFair #JobOffer

Dive into the booming world of video editing careers! While traditional jobs may see diminishing returns, the demand for skilled video editors is skyrocketing in specialized fields like digital marketing and entertainment. Explore key trends and opportunities in mastering advanced editing tools, motion graphics, and audio production. Whether you're starting out or looking to advance, now is the time to harness your creativity and technical skills in this dynamic industry! 🚀 #VideoEditing #CareerTrends #DigitalMarketing #CreativeIndustry #MotionGraphics #ProfessionalDevelopment #InteractiveCares

Here's why a video editor is not necessarily a "HAR FUNN MAULA": 1. Diverse Skill Sets Required Video production involves a wide range of skills, each of which requires dedicated expertise: ◙Editing: Mastery of editing software and techniques to create seamless and engaging content. ◙Motion Graphics: Creating and integrating dynamic graphics and animations, often requiring knowledge of tools like After Effects. ◙Color Grading: Adjusting colors to enhance the visual appeal and maintain consistency, often a specialized skill in itself. ◙Sound Design: Editing and enhancing audio, including music, dialogue, and sound effects, requiring a deep understanding of audio editing tools and techniques. ◙VFX (Visual Effects): Incorporating complex visual effects, which often requires advanced software knowledge and creative skills. 2. Time Constraints ◙High Workload: A single editor handling all aspects of video production can be overwhelmed by the sheer volume of work, leading to burnout and reduced quality. ◙Deadlines: Meeting tight deadlines is challenging when one person is responsible for multiple complex tasks. 3. Quality vs. Quantity ◙Specialization Leads to Excellence: Specialists in specific areas (e.g., colorists, sound designers) provide higher quality in their domain compared to a generalist trying to handle everything. ◙Polished Output: Each aspect of video production benefits from the focused expertise of dedicated professionals, leading to a more polished final product. 4. Creative and Technical Demands ◙Creative Vision: Different aspects of video production require distinct creative approaches. A single editor may not excel equally in storytelling, graphic design, sound engineering, and VFX. ◙Technical Proficiency: The technical demands of video editing software and hardware setups can be overwhelming for one person to master entirely. 5. Evolving Industry Standards ◙Continuous Learning: Staying updated with the latest tools, trends, and techniques across multiple domains is challenging for a single individual. ◙Industry Expectations: Professional standards often demand specialized roles to ensure high-quality production, making it impractical for one person to handle all responsibilities. #videoediting #videoeditor #adobepremierpro #linkedinlearning

Editing Prime Video's “Invincible” on Premiere Pro with supervising editor Luke Asa Guidici https://ift.tt/KF1ZUY7 This post was written by Michelle Gallina and originally appeared on the Adobe blog on March 14th, 2024. But the real superheroes behind it all are the folks at Skybound Entertainment, the entertainment company that created the series. Skybound has been creating universes that transport and transfix audiences since 2010, and we’re honored that they rely on Adobe Creative Cloud tools such as Premiere Pro, After Effects, and Photoshop, to bring their incredible worlds to life. Hear from “Invincible’s” supervising editor Luke Asa Guidici below as he dives into his career, specific challenges the team faced on this VFX-heavy series, and how tools like Premiere Pro Productions and tricks like keyboard customizations keep him organized. Season 2, Part 1 of “Invincible” is streaming now on Prime Video. Part 2 streams on March 14. How and where did you first learn to edit? I got my first taste of editing in a high school TV production class, which inspired me to pursue a career in film. After graduating, I sold my car and used the money to build my first editing system. Then, in college, I tried to take as many classes as I could that let me make work, and through that process I learned a lot, not just about editing but also troubleshooting, hardware/software conflicts, and collaboration. I also interned for a talented documentary filmmaker and editor named Bob Sarles who gave me my first "professional" credit — and has been a source of guidance and wisdom throughout my career. How do you begin a project/set up your workspace? The first thing I do is rewire everything. Seriously. Most editing bays I've gone into are a rat's nest of unlabeled cables...and not having a well-organized workspace really bothers me. As far as a project goes, I suppose my method is similar, I think about the various media/assets the project will use and begin to build the organizational structure that will best support that. I don't want any of my assistants or editors to have to hunt around for where media lives — it should all be intuitive. Tell us about a favorite scene or moment from this project and why it stands out to you. Oh man, that's hard to pick — there are so many great moments in “Invincible”. The show does an amazing job balancing action, drama, and comedy. There are frenetic moments of extreme brutality, and quiet moments of tender humanity. I think the episode "The Missive, This Machination" showcases this wonderfully. There is a "support group" scene where Debbie (Sandra Oh) and the group leader have this beautiful, small, touching interaction. Then later in this episode, Allen the Alien (Seth Rogen) gets absolutely beaten to a pulp in a brutal zero-g fight with three Viltrumites — a blood-thirsty, genocidal race bent on controlling the galaxy. So, a big contrast in content and tone in the same episode. What were some specific...

If I had to take a new YouTube channel to $5k/mo, this is what I'd do... In fact, I started a new channel last month, and this is what I’ve been doing: 1) Conducting extensive topic research strategy for this channel 2) Getting my branding done: Colors, banners, design, logo, name 3) Hiring a new production team: Research assistant, video editors, scriptwriters 4) Setting up systems to automate 90% of the processes 5) Having a consultation call with a competitor in this niche with a 1-year-old channel (Got some brilliant insights) 46 days later, we are here: 1) Just touched 120k impressions 2) Crossed 12.4k views 3) Crossed 200 watch hours 4) Crossed 175+ subscribers  5) Got a sponsorship (Turned down) 6) Made our first sale! Let's be honest: building anything great takes time, and if you want solid results by next year, you've to start today. P.S. As usual, my content strategy focuses on search-based topics that will garner more views over time with better conversions The goal is to take this channel to atleast $2-3k/mo revenue in a year and then 5-6k/mo after that; until then, we'll put our heads down and produce the highest quality content possible.