Publishers Clearing House (PCH) Media’s Post

🔮 The future is clear. Ad Age's Parker Herren highlights up-and-coming media buyers including GroupM's Alexandra Cannon, Jehanzeb Shakoor, Justin Bennett, and Gina Waterman who share their thoughts on the evolving advertising landscape. Discover how they are considering important topics that will impact our future such as supporting women's sports, the connection between gaming and advertising, retail media networks, and the importance of transparent media practices: https://lnkd.in/ewfitfss

Univision of the Streets: The Rise of Hood Media In this video, we delve into the emerging phenomenon of hood media and its impact on the streets. Join us as we explore its significance and discuss the comparison to mainstream media. #HoodMedia #StreetCulture #UnivisionOfTheStreets #EmergingTrends #MainstreamVsHoodMedia #StreetMedia #AlternativeVoices #MediaInfluence #YouthCulture #StreetReporting

Scott Galloway, eloquently as ever, highlights the shift towards 'moments' in sport viewing https://lnkd.in/e7C325wt. This aligns sports with modern media consumption, helping to regain audience eyeballs in the war for your attention. At We Are Sweet, we're developing the engine to uncover these moments for rights holders and broadcasters in real time. From macro-moments like world record breaks to micro-moments of personal bests and human stories. How? We're using live data (https://lnkd.in/g-Aynw8v) to make them visible. We're not relying on commentators or producers to spot the moments. Instead, we empower them with data-driven stories, highlighting compelling human narratives from the heart of the action as it happens.

#2023 was a volatile year across the global media industry. We've picked our favourite highlights and major stories from the past twelve months and you can find out what they are here: https://ow.ly/S7ee50Qspvp #Media #YearInReview #Mediaindustry

New Media is The New Old Media

TV+ self-serve Planning Insights tackle the industry's data gap. Sign up for FREE today to gain insight into TV behaviors of advanced audiences that go beyond basic age and gender, and into affinity, lifestyle, ownership, and more! https://lnkd.in/d99xvJw8

I joined the Breaking and Entering Advertising show to talk about the Rising Marketer’s Guide series I’ve been working on since 2022 for ADWEEK. I ask agencies like VaynerMedia and PMG about their internship/fellowship programs and what it takes to get in. Then I write about each one. Stories are practical guides to popular advertising internships. Plus, there’s info on what makes an application standout. We also spotlight agency culture indicators, like program demographics, pay ranges and how many participants usually get hired fulltime. Check out the podcast for more⬇️ #AgencyLife #Internships #Marketing #Advertising #Branding #Media #DigitalMarketing

To better understand consumer engagement with media, we launched a custom survey to inquire about viewing and spending habits. Discover the insightful findings from this survey! #MediaEngagement #ConsumerInsights

Constant diversification of media channels makes it more challenging than ever for advertisers to reach their target demographic. Sometimes, it’s easier to cast a wide net, which is why many are choosing to invest in ad spots during large-scale televised events such as the Grammys and the Super Bowl. 📺 Who said television is dead? Find out why ad spend for live telecasts of tentpole events like these is on the rise and why it’s likely worth the substantial price tag: https://hubs.la/Q02w6byX0 #MediaIntelligence #DigitalPlanning #GuidelineData #AdSpend #AdSpend2024 #2024AwardSeason #SuperBowlLVIII #LiveEventBroadcasts

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