Peacock’s Post

Transcript

We need to take risks on behalf of our consumers. We need to think about how we get out there and put ourselves in those cultural conversations. My favorite mistake, it's interesting. So my team and I have spent a lot of time talking about mistakes versus risks. And when I think about that, for me, a mistake is replying all to an e-mail that you didn't mean to reply all to, which I feel like many of us have done. Or missing a decimal point on a budget and getting the Excel math wrong and sending that out, which I have also done in my career. But then on the risk side of things, I think especially for Peacock. Is a new brand, as a fast growing brand that needs to imbue meaning we need to take risks on behalf of our consumers. We need to think about how we get out there and put ourselves in those cultural conversations. And when you take risks, sometimes you're going to have a home run, sometimes it'll be a single and sometimes it's a strike. And that's OK. And, and the strikes are fine as long as we learn from them. And so you can have a swing in a mess. And I've certainly had successes in my career. When I look at last summer, we put out a social media post as Peacock saying we will not be dropping the first half of our name. Anytime soon, leaning into some industry conversation that was happening and that went really well for us. It was a risk, but we took it versus I had a time early in my career where we built a medium moment that was all around a newspaper wrap. So print newspaper, we were printing wrapping around the newspaper because we were trying to do something that was contextual to what we thought was going to be on the front page of the newspaper that day. And as it turned out, what we thought was going to be on the front page that day was not was what was going to be on the front page. That day and we found ourselves pulling newspaper wraps in the middle of the night. And it taught me that you had to both have great partners in the media space that could help you do that and help you kind of get out of a risk when you were taking it. But it also taught me to make sure that you had a contingency plan in place. And so I would still take that risk today. I think it's still important that we took it, but I would have had a better plan in place for, hey, what if this doesn't go our way? And now I tell my team all the time, think about your best upside, think about the downside and have a plan for the downside just in case.