Pear Commerce’s Post

This Saturday is National Eat Outside day! 🌞🥤🥖🧀🥒🌻 It's the perfect time to soak up the final rays of summer and enjoy a picnic with Mother Nature and friends. Whether you're heading out to a local wooded glen or planning a hike at a national park — we've got an easy way for you to find delicious snacks along the way! Check out this shoppable Landing Page featuring some of our favorite Pear-powered brands to find + buy these picnic faves near you: https://lnkd.in/gUGkBV2X Sartori Company Simple Mills Siete Family Foods Liquid Death Huhtamaki North America #NationalEatOutsideDay #CPG #Shoppability #RetailEcommerce

Check out this tip from the The CPG Guys about creating direct brand engagement from digital media purchase paths.👇 Remember—if consumers can click it, they can shop it! 🍐 #shoppablemedia #cpg #retailecommerce #purchasepaths

Shoppable media is a popular shopping method for millennials and Gen Z. With US adults spending over 60% of their media consumption on digital media, it makes sense to build direct purchase paths into your digital media. You can turn scrolling into purchasing with shoppable media like social media ads, videos, and even shoppable user-generated content. 106.8 million people in the United States shop on social media, Forbes reports. "Millennials shop on social media the most—55% of people aged 18 to 24 in the United States have made a purchase on social media." Read EMARKETER's article to understand the differences by social channel: https://lnkd.in/eHYWmKPd Just last week, Grocery Dive shared more findings about consumers and their shopping habits by demographic, income, and more: https://lnkd.in/giaUGeBD #shopperinsights #consumerdemographics #shoppablemedia #socialcommerce

CPG brands have only been able to focus their performance marketing efforts on the top of the funnel (brand awareness) or the bottom (conversions/sales). Now, we're helping CPG brands unlock the sales power of mid-funnel marketing! Learn how to meet your shoppers anywhere, and then retarget that audience and lookalike audiences with Pear. Because when consumers have already interacted with your brand, they're one touchpoint away from clicking "Add to cart." Find out how your brand can take advantage of the untapped mid-funnel: https://lnkd.in/gfjJ7Vbz. #midfunnel #ecommercemarketing #retailecommerce

Wondering what motivates consumers to share their contact information? Get the scoop on which types of promotions can build your CPG brand's email list and more from Path to Purchase Institute's article: https://lnkd.in/gxZWHcxX 🍐 Pear tip: This mid-funnel audience is a prime target for remarketing. Consider targeting these engaged contacts with shoppable campaigns designed to guide consumers from consideration to purchase! #pathtopurchase #consumerinsights #retailecommerce

Join us in welcoming our new VP of Customer Success, Jamie Devereux! With over a decade of experience leading customer success teams, Jamie is ready to guide our growth with omnichannel brands in the CPG market. In his spare time, he likes to hang out with his one and three-year-old. To discover more roles opening up at Pear, follow our page! #PearCommerce #RetailEcommerce #CustomerSuccess

Walmart is a great example of a big box chain seeing success with their omnichannel strategy. As inflation continues to make shoppers price-conscious, learn how you can meet your consumers in their budget with convenient order fulfillment options, loyalty-boosting tactics, and more: https://lnkd.in/gNbvs_aS #egrocery #omnichannel #CPG

What's the difference between traditional ecommerce and omnichannel ecommerce? Traditional ecommerce has a lot of limitations when compared to the new omnichannel shopping experience. Here's a quick refresher👇 Read the full blog here: https://lnkd.in/dwWF8GU6 #omnichannel #ecommerce #cpg

We believe a remote-first culture allows everyone to thrive. Take it from Gabrielle Etienne, our Account Executive with a case of wanderlust. 🛫 🌄 🍐 P.S. Follow our page to stay up to date on Pear Commerce's future open roles! #remotework #remotefirst #retailecommerce

Optimize ROAS with integrated ad shoppability data! Easily track page loads, add-to-carts, and purchases. Follow these easy steps to install pixels from Meta to your shoppable tools: 1. Create a Meta Pixel: - Go to your Facebook Events Manager. - Click on Connect Data Sources and select Web. - Choose Meta Pixel and click Connect. - Name your pixel and your URL, then click Continue. 2. Install the Meta Pixel Code: - After creating the pixel, you'll get an option to install it. - Select Manually Add the Pixel Code: - Copy the base code provided in the setup section. - Send this code to your Pear CSM. We send pixel events back to any major ad platform like Meta so you can understand your audience better & get more for your ad spend. Learn more: https://lnkd.in/ggRPKrCx #EcommerceMarketing #ShoppableMedia #CPG