How do you bring new energy to an iconic brand? Go retro. Pearlfisher worked with The HEINEKEN Company to harness Tecate’s rich design history in a modern, compelling, and emotionally resonant way, delivering a limited edition retro-inspired design that authentically encourages new consumers to discover Tecate Original on premise and at the case. Our designers dusted off some key visual elements and created new assets, adding softer touches as callbacks to Tecate’s mid-century heritage while complementing with bold and modern colors. By uncovering what’s special about Tecate’s past without recreating it, we helped launch a can that’s both fresh and familiar. Read more about how brands are leveraging retro designs and nostalgia to connect with consumers: https://lnkd.in/epD5G7QN #LimitedEdition #Packaging
delightful
Tasty beer. Tasty new packaging! Go Cerveza Tecate!
lovely
Mackenzie Heslin-Scott #retro designs #nostalgia
Looks great!
CFI (CFII loading …) | CPL (AMEL+ASEL) | Line Service Tech | Graphic Designer
4mo😯 when are they hitting shelves?!?