Pearlfisher’s Post

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How do you bring new energy to an iconic brand? Go retro. Pearlfisher worked with The HEINEKEN Company to harness Tecate’s rich design history in a modern, compelling, and emotionally resonant way, delivering a limited edition retro-inspired design that authentically encourages new consumers to discover Tecate Original on premise and at the case. Our designers dusted off some key visual elements and created new assets, adding softer touches as callbacks to Tecate’s mid-century heritage while complementing with bold and modern colors. By uncovering what’s special about Tecate’s past without recreating it, we helped launch a can that’s both fresh and familiar. Read more about how brands are leveraging retro designs and nostalgia to connect with consumers: https://lnkd.in/epD5G7QN #LimitedEdition #Packaging

Erik Acevedo

CFI (CFII loading …) | CPL (AMEL+ASEL) | Line Service Tech | Graphic Designer

4mo

😯 when are they hitting shelves?!?

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Safwan Khan

Visually Directing&Creating | Art-Director Intern @Havas | ‘24 4A’s MAIP Fellow | ‘24 CUNY City Tech | '24 CUNY Culture Corp | '23 D&AD Shift Alumni | Veteran

4mo

delightful

Monte Atherton

I help businesses build better brands through visual design.

4mo

Tasty beer. Tasty new packaging! Go Cerveza Tecate!

Vasco Valentim

Freelance Designer at Stranger & Stranger

4mo

lovely

Stephanie Luna Ramalhete

Graphic Design student at Arts University Bournemouth

3mo

Looks great!

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