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“Holiday in July” is a crucial time for brands across industries to begin their holiday campaign planning, particularly in dynamic sectors like the video game industry. As you strategize for the upcoming season, consider how we approached last year’s launch of Call of Duty's Modern Warfare III with Activision We focused on authenticity and engaged non-endemic, yet passionate, Call of Duty fans—those “gamers you'd never know are gamers.” How are you planning to integrate authenticity into your holiday campaigns and Q4 product releases? Let’s share insights and elevate our strategies together. #BrandMarketing #HolidayCampaigns #GamingCommunity