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Ad Age's Number of the Week: 85% Our new data from The Creator Rosetta Stone research with Creator Vision and The Harris Poll uncovered the staggering stat that 85 percent of creators have never heard feedback from marketers about how they evaluate their content (metrics and strategy) or what they think of their work. Meanwhile, 89% of Creators say they have audience insights that brands fail to access. Together, our research urges marketers to go past 'transactional relationships' and bring Creators early into your strategic development; share your goals and strategies. Proud to partner with John Gerzema Jennifer Musil and Jamie Gutfreund to help brands unlock a better, smarter way to work with creators and extract stronger ROI. https://lnkd.in/eaauV7Fb

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