What is holding prescribers back from developing genuine partnerships with pharmaceutical manufacturers? 🤔 In a post-pandemic era, where digital communication covered 90% of all interactions between pharmaceutical manufacturers and prescribers, our task was to advise on creating a branded customer portal. An initial desk research showed an overwhelming number of digital initiatives. So, what did end-users think of these platforms? The harsh truth: they did not think anything of them because they mostly ignored their existence. Those who knew about them, they only visited them once and never went back. ❗ Further investigation uncovered a number of issues with the current offering. Reading between the lines, we soon realized these were post-rationalized arguments covering up an underlying sense of mistrust, a historical skepticism, about the pharmaceutical industry's intentions.🔍 To foster a future of collaboration, we must first address these five sabotaging beliefs: 1️⃣ Bias in Pharma-Sponsored Content: Pharma-sponsored content may be biased towards promoting products rather than providing valuable medical information. ➡ This perception undermines the potential for pharmaceutical companies to be seen as credible sources of scientific knowledge. 2️⃣ Profit Over Patients: Pharma companies prioritize sales and profits over the well-being of patients. ➡ This view challenges the foundation of trust and partnership, making it difficult for prescribers to see pharma companies as allies in patient care. 3️⃣ Transactional Relationships: The shift towards digital communication may have turned meaningful interactions into impersonal transactions. ➡ This diminishes the sense of genuine collaboration, leaving prescribers feeling undervalued and disconnected. 4️⃣ Inadequate Communication Customization: Pharma communications are not adequately tailored to prescribers' specific needs and contexts, feeling too generic or irrelevant. ➡ This lack of personalization can prevent meaningful engagement and understanding. 5️⃣ Short-term focus: Pharma companies have to focus on short-term gains, such as quarterly sales targets, at the expense of long-term investments in innovation and relationship building with healthcare providers. ➡ This short-term focus can make it hard for prescribers to view pharma companies as committed, long-term partners in healthcare. ⏭ How can we dismantle these lingering misconceptions and build trustful, long-term partnerships? #PharmaMarketing #Insights #Healthcaremarketing #healthcare #marketresearch #peasinthepod #disconnects
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Healthcare Communication | Key Opinion Leader (KOL) Management | Strategic Marketing | Business Analysis | Data Insights | Market Research | Business Intelligence
Exciting developments are reshaping the pharmaceutical industry through innovative medical communication and marketing strategies. Leveraging advanced technologies, we aim to enhance engagement with healthcare professionals and Key Opinion Leaders (KOLs) in impactful ways. Our approaches include utilizing Digital Engagement Platforms for real-time interactions, crafting tailored Educational Content, implementing Key Opinion Leader (#KOL)Management services, and employing Integrated Multi-Channel Marketing strategies. Additionally, we leverage Technology for Data Insights, develop Educational Apps, and ensure Compliance and Ethical Considerations for transparent communication. These strategies are geared towards fostering connections, driving impactful campaigns, and ultimately enhancing patient care. Let's embrace the future of healthcare communication together! #MedicalCommunication #MarketingStrategies #HealthcareInnovation #KOLengagement #colliculusdataresearch https://lnkd.in/fYbyiMh
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Do prescribers feel their needs are being heard by pharmaceutical companies❓ Not as often as we would like ❗ It’s mostly specialists who feel disconnected. They are scientists and they prefer to engage with academic institutions and forums. The industry is claiming to be customer centric, but are we really? To be fair, with the best intentions, it’s challenging for pharmaceutical organizations to balance the needs of their customers with the demands of shareholders, and regulatory and compliance frameworks. Back to our problem of the week, so why is it that many prescribers feel their needs are not being heard then? 1️⃣ First of all, they feel overwhelmed with indistinct, repetitive and unsolicited information from countless pharma companies, leading to disinterest and saturation. The information overload makes it challenging for prescribers to identify and retain meaningful insights that are critical for informed clinical decision-making. 2️⃣ The lack of personalized and relevant content fails to engage prescribers, especially specialists, who typically look for concise, scientific data to aid clinical decisions. While general practitioners tend to navigate broader topics, specialists seek highly specific information tailored to their fields of expertise. If content does not provide this level of specialization, it will not be considered valuable. 3️⃣ The shift towards digital and remote engagement accelerated by the pandemic often lacks the customization of an in-person interaction. Digital platforms may struggle to replicate the depth and personalization of live discussions, making it harder to address specific prescriber queries or adapt to their immediate feedback during a conversation. 4️⃣ Regulatory and Compliance regulations limit the scope of commercial activities about existing and new therapies, restricting pharmaceutical companies' ability to communicate. These regulations, designed to ensure accurate and ethical promotion, often impose strict limitations on how and what information can be communicated. 5️⃣ The cross-functional structure of a pharma company may lead to misaligned priorities between customer-centric solutions and product-focused strategies. Different functions like marketing, sales, and medical affairs might pursue divergent goals, with some focusing on more immediate product performance while others aim to build long-term relationships with healthcare providers. Is it even possible to be genuinely customer-centric in the ever-evolving healthcare landscape? What do you think? 🤔 ⏭ Stay tuned as we venture into breaking down more of these critical disconnects in our next posts. #Healthcare #pharmamarketing #PharmaIndustry #ClinicalDecisionMaking #RegulatoryCompliance #FutureOfPharma #patientengagement #marketresearch #strategy
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Please check this week's issue of Peas In the Pod where we explored the dynamics that may underlie the apparent disconnect between doctors, mostly specialists, and the pharmaceutical industry ‼️
Do prescribers feel their needs are being heard by pharmaceutical companies❓ Not as often as we would like ❗ It’s mostly specialists who feel disconnected. They are scientists and they prefer to engage with academic institutions and forums. The industry is claiming to be customer centric, but are we really? To be fair, with the best intentions, it’s challenging for pharmaceutical organizations to balance the needs of their customers with the demands of shareholders, and regulatory and compliance frameworks. Back to our problem of the week, so why is it that many prescribers feel their needs are not being heard then? 1️⃣ First of all, they feel overwhelmed with indistinct, repetitive and unsolicited information from countless pharma companies, leading to disinterest and saturation. The information overload makes it challenging for prescribers to identify and retain meaningful insights that are critical for informed clinical decision-making. 2️⃣ The lack of personalized and relevant content fails to engage prescribers, especially specialists, who typically look for concise, scientific data to aid clinical decisions. While general practitioners tend to navigate broader topics, specialists seek highly specific information tailored to their fields of expertise. If content does not provide this level of specialization, it will not be considered valuable. 3️⃣ The shift towards digital and remote engagement accelerated by the pandemic often lacks the customization of an in-person interaction. Digital platforms may struggle to replicate the depth and personalization of live discussions, making it harder to address specific prescriber queries or adapt to their immediate feedback during a conversation. 4️⃣ Regulatory and Compliance regulations limit the scope of commercial activities about existing and new therapies, restricting pharmaceutical companies' ability to communicate. These regulations, designed to ensure accurate and ethical promotion, often impose strict limitations on how and what information can be communicated. 5️⃣ The cross-functional structure of a pharma company may lead to misaligned priorities between customer-centric solutions and product-focused strategies. Different functions like marketing, sales, and medical affairs might pursue divergent goals, with some focusing on more immediate product performance while others aim to build long-term relationships with healthcare providers. Is it even possible to be genuinely customer-centric in the ever-evolving healthcare landscape? What do you think? 🤔 ⏭ Stay tuned as we venture into breaking down more of these critical disconnects in our next posts. #Healthcare #pharmamarketing #PharmaIndustry #ClinicalDecisionMaking #RegulatoryCompliance #FutureOfPharma #patientengagement #marketresearch #strategy
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Pharmaceutical Engagement Through Innovative Communication Solutions Effective communication is key to fostering engagement and driving success. At Bham Pharma, we specialise in providing innovative communication solutions tailored to the unique needs of the pharma sector. Here’s how we can help you achieve exceptional results: Customised Strategies: We develop communication strategies that are specifically designed to resonate with your target audience, whether it's healthcare professionals, patients, or regulatory bodies. Multi-Channel Approach: Our solutions leverage multiple channels, including digital platforms, print media, and face-to-face interactions, to ensure your message is delivered effectively and efficiently. Expert Content Creation: Our team of experienced medical writers and editors produce high-quality, accurate content that supports your brand’s credibility and engagement. Advanced Analytics: We use advanced analytics to measure the impact of your communication efforts, providing insights that help refine your strategies and maximise your reach. Join the many pharmaceutical companies that have enhanced their engagement with our innovative communication solutions. Partner with Bham Pharma to take your communication efforts to the next level and achieve outstanding results in the pharmaceutical industry. Contact us at www.bhampharma.com for more information. #Pharmaengagement #Medicalcommunication #Pharmasuccess #Innovativesolutions
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Digital Transformation | Experience Management | Customer Experience | Employee Experience | XM
I'm thrilled to share a must-read report for anyone in Life Sciences interested in the evolving landscape of Customer Experience within the pharmaceutical industry! 📊✨ 🔍 The State of Customer Experience in the Global Pharmaceutical Industry 2024: HCP Interactions is now available, and it's packed with valuable insights that can shape our strategies moving forward. This report dives deep into: -The latest trends in healthcare professional interactions -Key challenges and opportunities in customer engagement - Best practices to elevate the customer experience in our sector Whether you're in healthcare, pharmaceuticals, or simply interested in customer engagement, this report is a treasure trove of information that you won't want to miss. 👉 Read the full report here: https://lnkd.in/eMq3Biga Let’s transform our approach to customer experience and drive impactful change together! 💡💪 #Pharma #CustomerExperience #HCPInteractions #LifeSciences #Insights #Report #DTConsulting
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Excited to be part of the Brand Insider Summit on Health and Pharma! Looking forward to exploring the dynamic landscape of the consumerized patient journey in healthcare. As a marketer collaborating with healthcare and pharmaceutical partners, I've witnessed firsthand the growing impact of creators in democratizing messages, infusing consciousness into content strategies, and enriching patient journeys. And, I am confident creator content will continue to play in the evolution of the industry and influence the future of healthcare. #HealthcareMarketing #PatientJourney #ContentStrategy
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Companies today are shifting to a customer-centric mindset to better serve their target markets. At C&A Digital, we help clients navigate this shift with one of our strategic offerings: Customer Journey Experience Transformation. This is especially relevant in the healthcare industry as many pharmaceutical companies are concentrating on improving the overall patient experience. In this video, Vanessa Capistran, Client Experience Associate, explains the benefits of this strategic offering. Visit our website at cadigitalny.com to learn more. #strategy #marketingstrategy #customerexperience #healthcarestrategy
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PMO Executive at Zeneesha Ltd. | Helping the Organization with its Managemental needs and Strategic Planning| Workflow Optimization | Process Improvement | Training & Mentoring | Analysis | Consult |
The days of impersonal drug marketing are over. Patients are now empowered, informed decision-makers. To succeed, pharma companies must prioritize patient-centric marketing. This means: - Understanding patient needs & journeys - Developing targeted, educational content - Building trust & transparency Benefits? - Improved treatment adherence - Stronger brand loyalty - Better healthcare outcomes Join the discussion: How can pharma best implement patient-centric marketing strategies? #pharma #healthcaremarketing #patientsfirst
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Marketing in Pharma: It's Not Just Nice to Have, It's Essential The pharmaceutical landscape is fiercely competitive, and standing out requires strategic, effective marketing. Here's why it matters: ** Patient-Centric Care:** Effective marketing gets the right information to patients, fostering trust and improving medication adherence. ** Competitive Edge:** Cut through the noise! Winning marketing strategies differentiate your products and communicate their unique value. ⚖️ Regulatory Compliance: Balance impactful messaging with strict regulations. Effective marketing ensures adherence without sacrificing creativity. **Optimized Resources:** Understand which channels deliver the best results and allocate resources efficiently, maximizing ROI. ** Driving Innovation:** Effective marketing fosters awareness and acceptance of new treatments, ultimately leading to better patient outcomes. At Forian, we're passionate about empowering the pharmaceutical industry with innovative solutions for impactful marketing. Let's collaborate and push the boundaries to deliver better healthcare! #Forian #PharmaMarketing #Innovation #PatientCare Forian Inc.
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These are the 4 steps that must be used in every successful selling story, including medical call through sales reps. An example? 1. Did you hear about the complexity of developing effective messaging for health care products targeting health care professionals? 2. Well, the issue seems to be lack of alignment. Apparently, health care professionals are not that engaged with the information provided by pharmaceutical reps. They seem to be more engaged with educational content rather than promotional messages when interacting to sales reps. 3. On this scenario, it would be nice to have a partner agency with expertise in translating promotional messages into actual relevant and engaging content to HCPs, offering the education they are seeking as the basis to support the product being promoted. 4. Well, Clab is an agency founded almost 15 years ago by former multinational Pharma marketing and medical experts, ready to increase the positioning goals of your product, through the development of a highly relevant content grid for HCPs. We have developed an innovative message mapping tool to build successful selling stories, easy to be used by you reps. #MarketingFarmacéutico #MedicalMarketing #Estrategia #Strategy #PharmaceuticalMarketing
