PebblePost’s Post

Discover the secrets to crafting memorable festive campaigns that captivate your audience and boost sales. Dive into our guide for innovative strategies and practical tips to elevate your holiday marketing this season—read on for more insights! 👇

This article is a must-read for all marketers 💡 A great piece from Vogue Business' Lucy Maguire dropped over the weekend with a VERY bold headline - 'Gen Z Broke The Marketing Funnel': https://bit.ly/49LldFN I have a proper love/hate relationship with the traditional marketing funnel. Is it quite basic? Of course. But does it work for most brands? Yes, as it clearly shows the different stages of the user journey. However, Vogue make a compelling case for scrapping it completely for Gen Z audiences. They say that the funnel should be replaced with an infinite loop containing the phases of 'inspiration', 'exploration', 'community' and 'loyalty' before purchase. The argument is based upon Gen Z growing up with different influences and tech, causing their path to purchase to blur. They also expect brands to 'earn' their loyalty, meaning businesses have to work harder to get to the point of a Gen Z customer buying a product. Agree? Disagree? Let me know what you think in the comments 👇 #SocialMedia #SocialMediaStrategy #BusinessStrategy #GenZ #MarketingInsights

Gen-Z broke changed marketing ➡️ from funnel to loop  🔍 Vogue Business wrote that over the years, marketers have relied on the traditional consumer funnel to guide customers through linear paths: Awareness, Interest, Desire, Action, Retention and Advocacy. However, Gen Z's values, priorities and tech-savvy nature have disrupted this model, leading to a new era marked by fluidity and constant connectivity. 💡Gen Z's shopping approach blends inspiration, exploration, community, and loyalty into an infinite loop, driven by social media platforms as their virtual hubs for engagement and interaction. 🚀 If you're in marketing, Vogue Business and I recommend embracing these strategies to thrive in this dynamic landscape. How is your brand adjusting its marketing approach to resonate with Gen Z? 👇 #GenZMarketing #ConsumerBehavior #SocialMediaStrategy #DigitalMarketing #MarketingTrends

Embrace the vibrant spirit of fall in your marketing! 🍂 Dive into our latest blog for actionable tips to make your fall marketing a hit. #marketing #fall

Very pleased to have supported Gonca Bubani in her WARC piece that covers the realities facing marketers as they shift away from X. With Kantar’s latest Media Reactions report showing that 26% of marketers plan to reduce ad spend on X next year, it’s a crucial reminder: platforms that ignore brand safety and user experience risk falling behind. The winners? Those prioritising creativity, brand safety, and consumer trust. Check out the article to read more about how these dynamics are shaping the ad landscape. https://lnkd.in/e4ZtwvmK

If you sell physical products online and you haven’t planned for Easter, here are 3 actionable steps that you can do TODAY. 🏀 PLAN your Easter strategy in your marketing calendar. Why? This aligns your team and ensures you are communicating your offer across all channels. 🏀 THE OFFER: Make it really simple. It’s a busy time of year and people don’t want to over think your offer, so communicate it clearly and KEEP 👏 IT 👏 SIMPLE 👏 🏀 WHISPER, TEASE and SHOUT method. 🤫 Whisper that something is coming (shh..)! 👀 Tease your audience on what that offer may be. 📢 Shout your offer once it has arrived, let everyone know on all the platforms you use. #eastermarketing #marketingcalendnar #ecommercecalendar #marketingforecommerce #ecommercestrategy

Hey Marketers! 👋🏼 Remember the Old Spice 2010 sensation, "The Man Your Man Could Smell Like"? 👔 This #throwbackthursday let's dive into the marketing magic that made it legendary. 🎥✨ 🎯 STRATEGY: With 60% of body wash purchases made by women, the goal was clear: target women by suggesting that using Old Spice would make their men more attractive and appealing while also appealing to men by presenting the Old Spice products as desirable and masculine . "The Man Your Man Could Smell Like" was born and the humorous and over-the-top nature of the campaign helped it gain widespread attention and appeal to a broad audience. 💡 EXECUTION: Launched strategically online during Super Bowl weekend and hitting TV screens soon after, the buzz was fueled by a targeted media buy. The campaign not only captured attention but also set the stage for an encore – the innovative and interactive "Response" campaign where the brand created 186 real-time video responses to fans and celebrities, sourced from social media questions. The "Response" campaign not only engaged but redefined the marketing landscape, becoming the fastest-growing and most popular interactive campaign in history. 🎥 🔥 OUTCOME: The impact on sales was staggering – the initial goal was a 15% increase, but by May 2010, Old Spice Red Zone Body Wash sales soared by 60%, doubling by July 2010. 🏆 RECOGNITION: Ad Age hailed it as one of the top campaigns of the 21st century. Let's all be inspired today by a throwback that didn't just break records but transformed an industry! 💪🌐 #tbt #oldspice #themanyourmancouldsmelllike #marketing #advertising #retrotvads #marketingagency #ascendamarketing

How are you adapting your engagement strategies to connect and reconnect with your audience throughout their purchasing journey? From Google: One-third of consumers in surveyed markets say they’re now doing more research on purchases to find the best deals (48%), ensure good quality (47%), and make sure their needs are met (45%). With this, consumers are using multiple resources to inform their purchasing decisions. In fact, 60% of consumers in surveyed markets are taking six or more actions before deciding to buy a brand or product that’s new to them. #strategy #digitalmarketing #digitalstrategy #marketing #advertising

I went to see Shaboozey last night (if you're in LA, he's playing again tonight, and all I can say is GO) and it was such a great reminder of what we're all craving right now--JOY, CONNECTION, RELIEF. Read my article in Quirk's Media to learn more about what consumers want from brands and how brand marketers can show up powerfully in a polarized, somewhat distrusting environment. https://lnkd.in/gbMyFzc6

'Sell to the rich' 💡 A quote by Alex Hormozi that ignited our creativity about a year ago. We often hear from luxury brands struggling with Facebook and Instagram ads, feeling disconnected from their ideal customers. While these platforms can work wonders, it's crucial to think outside the box. Where does your affluent audience really spend their time? LinkedIn? Bing? Google? Don't limit yourself to just one ad platform. For more luxury brand advertising tips, type 'Luxury' in the comments below and we'll get back to you! #LuxuryMarketing #AdvertisingTips #ThinkOutsideTheBox"