Pedro Fuentes’ Post

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Director Export PACAL SHOES, S.L.U. / PAREDES

𝗧𝗵𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗼𝗳 𝗦𝗽𝗮𝗻𝗶𝘀𝗵 𝘀𝗻𝗲𝗮𝗸𝗲𝗿𝘀 𝗣𝗔𝗥𝗘𝗗𝗘𝗦 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗮𝗰𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗶𝗴𝗵𝘁 𝗼𝗳 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗯𝗿𝗮𝗻𝗱𝘀 PAREDES has historically been a social class marker that appeals to nostalgic consumers and the new generation of consumers. The Spanish brand PAREDES experienced its heyday in the 1980s but was challenged by the powerful American brands Nike and Adidas in the 1990s. During the 1980s, PAREDES stood out as the fashionable sneaker in Spain and had a presence as a sponsor at high-profile events, such as the Moscow Olympics. However, with the advent of Nike and Adidas, the perception of the brand shifted, and they became symbols of status. To remain competitive in a market dominated by international giants, PAREDES chose to specialize and diversify its product range, introducing work, protection, and safety footwear while retaining its iconic models, such as the renowned Estrella model. In a clever twist, PAREDES has capitalized on the nostalgia trend by reintroducing its classic models, creating engaging content on social media, and blending traditional elements with contemporary designs. For more information, please do not hesitate to contact us at: sales@paredes.es #paredes #paredesseguridad #safety #safetyfootwear

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