Some believe the universe began with a great cosmic sound. Others believe that breakfast is the most important meal of the day. But not since Pavlov have the power of sound and the power of breakfast been so powerfully connected. So, yes… definitely unmute for this one 🔊 Because sometimes a sound is more than just a sound. Sometimes it’s a direct conduit to what surprises, delights and turns your audience from consumers of perfect toast into highly-engaged superfans. For the uninitiated, Revolution Cooking is all about bringing joy and ingenuity to cooking, combining design and technology to elevate everyday experiences. But for their audience, it goes way beyond the product, the tech, and even the toast. It’s the chime. With good reason, too! It’s an infinitely charming, stunningly simple, perfectly pitched sound that accompanies its users’ most important meals. And in the hands of a composer like Chris Plante at CP Pro Audio, that tiny piece of RevCook’s sonic identity becomes the backbone of a fully-formed banger. Honestly, this Explainer video is the raison d’etre for why we prefer to custom score all our work. It’s strategic, it elicits an emotional response, and maybe – just maybe – it connects the video to something bigger. Like the beginning of the universe, the first meal of the day, or a brand’s ability to tap into the energy of its advocates and superfans. So, listen close, and if you want to explore what sound can do on behalf of your brand, let’s talk. But in the meantime… who’s hungry? CREDITS: Producer: Ellie Moscati DP: Colby Todisco AC: Danielle Bryant Gaffer: Matt Frazer Grip: Casey Joseph Set Stylist: Suzanne Lee Food Stylist: Lauren Lear Assistant: Mazie Biswell PA: Zoe Gregoric BTS: Allison Sepanek AD: Shaw Flick VFX: Sean Brodeur 3D GFX: Mark Cernosia Composition & Mix: Chris Plante Color: Lennon Mapes, V A G R A N T S Director/Editor: Tim Bradley Special thanks: Sean Robbins and Matthew Caputo
That chime sounds like it’s not just about making perfect toast, but starting the day just right.
This looks SO SICK. Loved working with everyone on this one!
So fun to be part of this! The final product came out spectacular. Great work, team!!
Behold the power of sound!
Absolute blast making this hyper collaborative track! Tim Bradley with the fire edit!
44° in Boston never felt hotter 🔥
Great work, Tim!
Director of Photography // Co-Owner @ Lame Productions
2moCrispy describes more than just the image this time around 🥯🔊🔥 This came out great! Awesome work, team.