“What's right in front of you – whether you can see it or not – is a world of limitless possibilities.” That’s a lofty claim for any video to make in its opening lines, but in context it’s perfectly logical. Dubious? Here’s a little backstory. When Nasuni approached us in the throes of their rebrand, the Pennant team quickly identified a handful of business challenges we could help them resolve and goals we could help them achieve: • Differentiation in a crowded marketplace • Connection with their audience’s world and empathy for their situation • Scalable awareness for their new visual identity So, we recommended a sexy, sizzly Anthem video. Why? Because, well, what’s sexier than file data management? Seriously though, the impact Nasuni’s customers have in the real world is really something to share. And Nasuni’s work as a fluid data platform for enterprises facing an explosion of unstructured data in an AI-driven world is at the core of what makes that impact possible. And you know what? We think that’s pretty sexy and sizzly! Because, when it comes to customer data, fluid is smarter than rigid because that fluidity removes potential limitations in the development, design, and execution processes. But back to the video at hand… We developed this piece to do some hard work on Nasuni’s behalf. Through industry-specific storytelling, it taps into the scale and range of their impact, expresses the aspirational energy of their rebrand, and captures the theme of fluid motion exemplified by their solution. And the custom music score and flourishes of motion design serve to amplify all the vibes. So, as you enjoy Nasuni’s 2024 Anthem video, remember this: Your world without limits is waiting for you. CREDITS: Writer/Director: Shaw Flick Art Direction & Motion Design: Sean Brodeur 3D Visualization: Derek Kruk Editor: David Riemer Engineer: Trent Toner, Rian/Hunter Production, LLC Composition, Sound Design, Mix: Chris Plante EP: Tim Bradley Special thanks to Mackenzie LeBert and Team Nasuni.
Shaw Flick
1mo
I know that I’m biased, but this script SLAPS 👏🏼
Founder | Father | Video Marketer | Executive Producer | Wishes He Was Snowboarding
1moIt just goes to show that any subject can be sizzling if approached with creativity, care and flair.