PENN Entertainment, Inc’s Post

Audio is essential for bringing the broadcast viewer to the best seat in Paris. Audio-Technica: When it matters, choose the best!

There have been rumors that ESPN was launching a new standalone DTC streaming service for live sports and it looks they decided to partner with Fox Corporation and Warner Bros. Discovery to make it a more compelling, bundled offering! It will be interesting to see if people are willing to pay for (another) standalone sports streaming app, whether there will be gaps (like NBCUniversal’s sports content) that limit it’s appeal and how they will integrate sports betting into the app! They are taking the Hulu approach (previously a Comcast/The Walt Disney Company/WarnerMedia jointly owned app) with a each company owning one third of the new app, so longterm, it will be interesting to see whether it will remain a joint venture. #streaming #ctv #ctvadvertising #livesports #ott #cordcutting #dtc #streamingtv #tvadvertising #mediabuying #mediaplanning

Exciting times ahead

truTV MAKES BIGGER MOVE TOWARDS SPORTS Following continued industry-wide focus on the value of live sports programming, Warner Bros. Discovery is significantly shifting more emphasis for its truTV cable TV channel toward sports. Warner Bros. Discovery's TNT Sports unit -- which largely runs sports content on its cable TV network TNT -- will significantly increase its sports programming next year on truTV, a network that has been mostly known for unscripted programming, comedy, docusoaps and other reality shows. This year, truTV has aired nearly 1,000 hours of sports programming. In addition, WBD says TNT Sports will be the “defining brand” on truTV, with onscreen prime-time branding touting sports with special logos and graphics. WBD calls the move part of a “network evolution.” #trutv #sports #cable #localadvertising #turner #effectvinsights https://lnkd.in/ehrqiTDG

I saw this just now: "Venu Sports, the upcoming standalone streaming service being built through a joint venture to be established by ESPN, a subsidiary of The Walt Disney Company, FOX and Warner Bros. Discovery, will be available at a launch price of $42.99 per month for the service" I don't know if they got any advice on how to set the subscription price - but this is the wrong price. Why? 1. Sports fans are not price sensitive and would pay almost anything for access to their favorite sports and/or teams. 2. There are psychological price points called Price Walls. Between these Price Wall, demand (sales volume) does not change with price. There is a likely Price Wall at $50, so the a price of $49.97 would most likely generate the same sales volume as the price of $42.99. Venu Sports has decided to leave $6.96 on the table for every subscriber. 3. They need a tiered offering with access to certain sports or games or teams at a premium that could be $99.97. If someone at Venu Sports reads this, I suggest to contact me so we can get this straighten out.

Disney and Fox Partnership Venture Blocked: Win for Streaming Innovation or Loss for Sports Fans? 🥊 The court's decision to block Venu Sports, a joint venture by Disney, Fox, and Warner Bros. Discovery, has sparked debate. Fubo claims it's a win for streaming competition, and benefits fans. But sports fans disagree. The current sports streaming landscape is fragmented, to put it mildly. The average sports fan needs 2+ subscriptions to watch all of their favorite teams’ games. Venu, with rights to 60% of nationally televised sports, could solve this. Who benefits? Is it pro-competitive or does it maintain the status quo, forcing fans to keep multiple subscriptions? The future of sports streaming is uncertain. What are your thoughts? #VenuSports #StreamingWars #Sports

"The three media giants [...] Fox Corp., Warner Bros. Discovery and Disney [...] are slated to launch the new service in the fall. Subscribers would get access to linear sports networks including ESPN, ESPN2, ESPNU, SEC Network, ACC Network, ESPNews, ABC, Fox, FS1, FS2, BTN, TNT, TBS, truTV and ESPN+, as well as hundreds of hours from the NFL, NBA, MLB and NHL and many top college divisions." Another huge licensing deal. Good for the shareholders 💰💰💰 (all of these are in the S&P so it may be more of you than you think!) -- but another push towards this type of revenue means less dependence on original programing... 📽 https://lnkd.in/eKWHhDQH

Huge sports and media announcement today. The Walt Disney Company ESPN Fox Corporation FOX Sports and Warner Bros. Discovery announce Joint Venture on new sports app! Lets call this the “Hulu of Sports.” Why does it matter? 🔥admission that cable is dead or final bullet. Same outcome either way. 🔥live sports was the last AAA content on cable. 🔥A mix of mass reach, advertising and DTC is likely the winning model. It’s “and” not “or” 🔥aggregation and mass of top content wins. No one wants 10 subs. 🔥data and betting and NIL will only accelerate sports value. Cable can’t win on these new pilars. Only apps and connective 2 way experiences can At ClashTV we have long believed this and have been building this one click down in the high passion verticals that this JV won’t get to at launch. Eveyone will win here. #sports #streaming #data #nil #cable #media #clashtv #trendingnow #linkedinnews

Are you one of the many headline hunters following ESPN Bet's launch? While their initial download numbers and volume were impressive, it's important to consider the bigger picture. Barstool Sports had a similar start with Penn Entertainment, and these numbers are inflated through free money and promos. It's still early in their rebranding journey, and despite the hype, ESPN Bet won't be hitting their market share goal or making headway into the duopoly in my opinion. Let's keep a realistic perspective and avoid jumping on the bandwagon.

Ever wonder what it takes to broadcast live sports? 🎬 Neeraj Jha from Warner Bros. Discovery is here to show you how they bring the action to life, shaping the future of sports entertainment! Join our webinar to learn how they bring the biggest moments to your screen and shape the future of sports media 🎯🏏 #FutureOfSportsMedia #SportsBroadcasting #BroadcastInnovation #BroadcastRevolution #SportsEntertainment #SportsTech