Pepper Palace, Inc’s Post

🚀 Who says a brand can't redefine a national day? Taco Bell just moved **National Taco Day** to align with everyone's favorite: **Taco Tuesday**! 🌮 Now, you might think, "What does this have to do with unlocking potential?" A lot more than you think. Here's the lesson: **Strategic Alignment in Action:** 1. **Understand Your Audience**: Taco Bell knows that its audience already loves Taco Tuesday. Aligning National Taco Day with this trend is a stroke of genius. It’s about **meeting people where they are**. 2. **Leverage Existing Momentum**: Instead of creating a new wave, ride the one that’s already set in motion. How can you align your goals with existing trends or behaviors? 3. **Timing is Everything**: They nailed it with timing. Are you launching your new projects/products at times when your audience is most engaged? Think about your own strategies. Are you trying to create new habits for your team or clients? Sometimes, the answer is as simple as tweaking the timing or aligning with their current behaviors. 💡 **Challenge for You:** Look at your calendar right now. What project can you strategically align with an existing trend or popular moment? Whether it’s launching a promotion before a big event or scheduling your team meetings when productivity peaks, find that synergy. When you align strategy with understanding, results can be as satisfying as a well-timed taco. 🌮🔥 #StrategicThinking #MarketingGenius #UnlockYourPotential #TacoTuesday #BusinessGrowth

On the last working week of the year, I can’t help myself but reflect on the epic year Brand Champions have had. 2023 was always set to be our biggest and most exciting year yet, but that didn't mean it wasn't challenging. We began the year with all of our clients that we had in the previous one. Lots of hugely exciting campaigns covering a whole range of subjects, from taboo health conditions to our much loved cruising. This is one of my fundamental measures of success, client satisfaction. So I already knew we were onto a good thing. Plus we had a new giant healthcare client to get stuck into. We continued picking up major new clients across the year, playing that game of not too many (to make sure our existing clients focus didn’t drop), but enough to grow us to the next level. Particular thanks to PizzaExpress, Compass Group and Alliance Pharmaceuticals Limited for trusting us with your brands and your teams, we have absolutely loved working with you. As I always say, the success of Brand Champions comes down to my amazing team, I couldn’t get through the year without Kerry by my side and having the trust in the team enables me to step back and let them lead clients, as they do so brilliantly. (Cheryl Wills, Loren Leavey, Keren Raviv, Sue Spurling and Molly Bradbury) We also welcomed some new faces (Ciara, Eve, Talia and Lucy) to the crew and we've been delighted to have you here. So for me, we started three years ago focused on growing our turnover, whilst maintaining our client satisfaction levels and ensuring our team's happiness. I've said it before, but this year we've really followed through - we don't just work with anyone, we've been choiceful in the clients we work with, that we know fit the BC values. Sometimes you enter a new year thinking it has to be about change, but for me, next year I want to continue to stay focused on these same three things that really matter to me. So 2023, thank you, it's been one hell of a ride - 2024, more of the same please. #brandchampions #thankyou #marketingteam #teamworkmakesthedreamwork

OMG ……….Did you kill #nomnoms 🔫 Easter weekend. A canvas of rebirth and new beginnings. 🌷 Just like a phoenix rising, Nom Noms is embracing its transformation. 🌍✨ Can’t believe it’s been a decade in the making….. …..A journey of passion, resilience, grit and discovery. 💪 Say ciao to the old logo, old packaging & old branding as shown in this video…… ‘’Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is." - Seth Godin. 🚀 Nom Noms is not just stepping into a new chapter. We're leaping. ☘️ Global flavors, redefined…..🌏😋 Global flavors move into mainstream 🌶️🌏 Innovation, our compass 🧭 Sustainability, deeper than ever before. 💡 Community, the heartbeat of our journey 💕 This Easter symbolizes more than renewal. It's a testament to the power of rebirth. 🐣 Apple Starbucks - They've shown us how rebirth can redefine success. 🍏☕ Nom Noms is set to join these ranks 🚀 🌟Anticipate more than a comeback. 🌟Expect a revolution in flavor, packaging, purpose & impact Because ….. Our fight is not normal….. Our fight is against the bland, boring & the ordinary. #nomnoms is coming to liberate palates 👅 ……..and to give your tastebuds permission to travel ✈️ 💥Join us, share your stories of transformation and renewal. 🗣️Because together, we're not just rebuilding. We're creating legacies. 🎉The rebirth of Nom Noms is just the beginning……… 🔔Wanna stay #nommed ? - Turn on #notifications - ring that bell …. Go on 😜🛎 🚀#NewBeginnings #Transformation #EasterRebirth #GlobalFlavors #Innovation #Sustainability #CommunityLegacy Kroger Loblaw Companies Limited RodeoCPG Publicity For Good Metro Inc. Whole Foods Market Compass Group Sysco Sysco Canada Inc. UNFI UNFI Canada #grocery #retail

I’ve officially hit my three year anniversary of joining PGC Group! In that time and only through the people around me at PGC, we’ve achieved beyond what I ever believed possible. You see, when you look back on great companies you’ve been a part of, you don’t think about the product, the systems, the brand…you think about the people you did it with and the shared experiences. This journey so far has been without doubt the most rewarding and fulfilling experience of my career to date. And the people at PGC have made it what it has been. They have supported me, worked tirelessly alongside me to achieve so many goals we’ve set for ourselves. I’ve personally achieved beyond what I believed in myself I could. It really is true that we each have the power to limit or make success! One of the biggest learnings for me is that mindset is everything. I’m sending a huge thank you to every single team member at PGC! Here’s to the next three years of setting goals and running towards them together. #anniversary #team #growth

LinkedIn Post: 🌮 Exciting News from Taco Bell 🌮 Thrilled to share the incredible journey of rebranding Taco Bell! 🚀 As the lead analyst, I spearheaded a strategy that revolutionized the brand's approach and elevated sales to unprecedented levels. Here are the key milestones: 1️⃣ Target Audience Refinement: Identified males 18-34 as the primary audience, strategically focusing efforts to capture more visits from heavy fast-food users. 2️⃣ Value Menu Innovation: Crafted the original "Value Menu" strategy, with the 59-cent taco as the star, providing an affordable and flavorful alternative to hamburgers. 3️⃣ Distinct Brand Personality: Established an edgy, cool, and engaging brand persona, creating a consistent DNA that resonated across all customer touchpoints. 4️⃣ Creative Execution: From advertising to in-store decor, every element was meticulously aligned with the brand personality, offering a unique and exciting experience. Results? 📈 The most successful campaign in Taco Bell's history! A whopping 35% weekly transaction increase for years. 🎉 This journey exemplifies the power of strategic rebranding and effective execution. Proud to have been part of this transformative process! 🙌 #BrandTransformation #SuccessStory #TacoBell ---

Thinking about eTail™ Toronto? Bring the whole team along! Trust me, it’s totally worth it. Here’s why: 🔹 Tailored Tracks for Everyone: Specific tracks designed for marketing, eCommerce, digital, social commerce & personalization. Dive deep into what matters most to you. 🔹 Different Views: Get a more curated Canadian perspective on the retail landscape. 🔹 Better Networking: Increase connections and opportunities with more team members present. 🔹 Team Bonding: Strengthen your team with a shared experience at the event. Ignite excitement and creativity with new ideas from the event. 🔹 Actionable Strategies: eTail has demonstrably helped brands take their game to the next level. Investing in your team's growth at eTail™ Toronto will leave you energized and renewed! ✨

LinkedIn Post: 🌮 Exciting News from Taco Bell 🌮 Thrilled to share the incredible journey of rebranding Taco Bell! 🚀 As the lead analyst, I spearheaded a strategy that revolutionized the brand's approach and elevated sales to unprecedented levels. Here are the key milestones: 1️⃣ Target Audience Refinement: Identified males 18-34 as the primary audience, strategically focusing efforts to capture more visits from heavy fast-food users. 2️⃣ Value Menu Innovation: Crafted the original "Value Menu" strategy, with the 59-cent taco as the star, providing an affordable and flavorful alternative to hamburgers. 3️⃣ Distinct Brand Personality: Established an edgy, cool, and engaging brand persona, creating a consistent DNA that resonated across all customer touchpoints. 4️⃣ Creative Execution: From advertising to in-store decor, every element was meticulously aligned with the brand personality, offering a unique and exciting experience. Results? 📈 The most successful campaign in Taco Bell's history! A whopping 35% weekly transaction increase for years. 🎉 This journey exemplifies the power of strategic rebranding and effective execution. Proud to have been part of this transformative process! 🙌 #BrandTransformation #SuccessStory #TacoBell #chiefmarketingofficers

Since returning home from Dallas late last week, I have had time to reflect on my time at SubSummit 2024. 🤠 I go to this conference to catch up with friends and colleagues, support the industry, and most important, to learn! Many highlights--here's one of them--my conversation with Venessa Yates of Walmart+. Here are some takeaways. 1️⃣ Make sure your employees understand your subscription, and ask them for input and feedback. Not just the product managers and strategy folks--but everyone. Especially customer-facing folks. Walmart+ gave free subscriptions to all of their ONE MILLION team members. 2️⃣ Use a little "merchandising expertise" to create the melody that complements the steady drumbeat of subscription. Venessa's background helped her to see the opportunity to "surprise and delight" members with special, unexpected benefits, ranging from petcare to tax support. 3️⃣ Build your subscription on core strengths, but be open to partnerships. As a result of great interest in petcare among members, and after a successful short experiment, Walmart+ recently partnered with Pawp for vet services. Special thanks to Rachel Nipper and Lauren Pienta for helping us to prepare so well for this conversation. #subsummit #membership #subscriptions

Never skip the celebration. You’ve been told to keep pushing, right? But what if that advice is secretly sabotaging your success? Celebrating small wins isn’t just about feeling good—it’s essential for keeping your momentum. Our brains are wired for rewards—dopamine spikes every time you acknowledge an achievement. Miss those moments, and you’re starving your motivation. That’s why I took time to celebrate my citizenship with a fine dining experience—50% off, of course. It felt great, and now I’m more motivated than ever for the next chapter. So, are you celebrating your wins? Because without that boost, the finish line might just slip further away. #financialwellness #financialwellbeing

I've long admired Taco Bell for the swings it takes from the marketing side of the plate. The opening of The Bell, a Taco Bell-themed hotel back in 2019, is embedded in my marketing memory. My PR-leaning brain loved the concept, its versatility and what it provided in terms of content, connection and cultural fodder across all channels and a variety of audiences (though skewing very much to the "typical" Taco Bell crowd). Now, in a move that borrows from that classic and perhaps aims to remind folks that Taco Bell is NOT just for the late-night, HS munchers on a budget, here comes "The Cantinas." From Marketing Dive... "A two-day experience that is billed as an 'early retirement community'....the activation is scheduled for Aug. 17-18 in San Diego, California. Exclusively available to Taco Bell Rewards Members who are over 21, The Cantinas has weekend membership and day passes and promises activities common among senior retirees, including recreation, shopping and dining." Strategically, I think this is interesting given what I think the brand is trying to do at a more macro level. Not sure it hits the mark or will score to the same degree as The Bell, but points on the board for stepping up to the tee...so to speak. #marketing #brandmarketing #brandcommunications #marketingcommunications #strategiccommunications