Sergio Pereira’s Post

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CEO | C-Suite E-Commerce Executive | Growth-Focused Leadership | Digital Transformation | B2B and B2C | Distribution | Product & Market Innovation | Private Equity | Board Director

Yes, representation matters. It matters for your sales and your bottom line. This direct mail piece from Caden Lane had nine photo panels (7 front, 2 back) and not a hint of the diverse market that shops for baby clothing. Even Hannah Andersson got the message several years back, check out their site. You should do it because it’s in your best interest to reach the broadest audience and maximize your sales, and that happens when people see themselves and their families in your message. #marketingeffectiveness #blindspots

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