It is a real privilege to be apart of a brand that is instilled with purpose Dove 💙
Twenty years ago, Dove made a stand in challenging false beauty standards. Today, as we transition into an era where 90% of content is predicted to be AI-generated by 2025*, our message still stands: keep beauty real.
1 in 3 women feel pressure to alter their appearance because of what they see online, even when they know the images are fake or AI-generated*.
The rise of AI poses one of the greatest threats to real beauty in the last 20 years, meaning representation is more important than ever. Dove will continue to champion real beauty, with a commitment to never use AI to create or distort women’s images.
Our new campaign, The Code, looks at the impact of AI on beauty, while celebrating the lasting legacy Dove has built.
Imagine a world where beauty is a source of confidence, not anxiety.
#LetsChangeBeauty
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