Perficient’s Post

Connecting with consumers on a deeper level starts with Anthropomorphism. Now more than ever, customers have ample choices, preferences and the desire to have experiences personalized to who they are, not who they look like. In a recent Perficient blog post below - I discuss how this idea of building anthropomorphism between brand and customer could yield massive returns in the form of customer retention and revenue growth.

The Power of Brand Psychology: Elevating Businesses to New Heights - Part 3 1. Perceived Value: Consumers associate a psychological value with a brand beyond its tangible offerings. Whether it's superior quality, innovation, or a commitment to social responsibility, perceived value influences pricing perceptions. Brands that master this psychological game can command premium prices without compromising customer loyalty. 2.Building Community: Human beings are naturally social creatures, and successful brands capitalize on this innate need for connection. They foster a sense of community among their consumers, creating a shared identity. This community not only strengthens brand loyalty but also provides a platform for word-of-mouth marketing. #brandpsychology #branding #brandpower #brandcoach #AJWillz

Brand. (n.) the set of qualities that people connect with a particular product or organization. In 2009, Forbes Magazine columnist David Court and a dynamic team of coauthors unveiled a fresh perspective on consumer-brand interaction: the “consumer decision journey” (CDJ). According to them, "...today's consumers, far from systematically narrowing down choices, embark on a dynamic and iterative journey encompassing 4 stages—consider, evaluate, buy, and enjoy, advocate, and bond. So, what does this have to do with #founders and their product or service offerings? Ponder on it for a minute-how will a brand survive or sustain over the long term, if those who consume it, don't in turn become #brandevamgelists? Ahhh...now you're getting my point.🎯 Court et.al, went on to state that, " …the CDJ framework underscores the evolving nature of consumer engagement, providing insights into a more nuanced and less linear path in the modern marketplace..." *mind. blown* While I'm not on the level of these esteemed researchers, as a #businessstrategist , I know that if you're not actively (and may I say, intentionally) building a brand... Then you're probably going to be "the best idea that never was". What's your thoughts?👀 Let's discuss. #BrandBuilding #ConstructingExcellence #CustomerInsights #CustomerDecisonJourney #ZomaBusinessSolutions #TheFutureisNow

The Secret Ingredient to Building a Brand Customers Can't Resist Unlock Brand Trust: Consumers crave authenticity. Transparency is the key to building trust and connecting with them. Openness is Key: Share your brand story, values, and what you do. Don't shy away from your journey, purpose, or even challenges faced. Building Deeper Connections: Vulnerability resonates with audiences. Transparency allows them to connect with your brand on a deeper level. Trust = Strong Relationships: By being transparent, you're saying "Here's who we are." This honesty fosters trust, the foundation for strong customer relationships. Embrace Transparency: It's an ongoing commitment, but the rewards are big. Consistent in your branding builds trust, loyalty, and long-term success. #branding #transparency #brandtrust #authenticbranding #customerloyalty #brandbuilding #brandstory #brandvalues

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another." "A brand is a unique promise that connects a product or service to a customer." Branding revolves around consumer perceptions, impressions and relationships with a product or service. It provides differentiation and shapes purchasing decisions. Branding taps into intangible associations that connect customers to companies and products on a deeper level than just physical attributes. We understand branding at a strategic level and that it’s essential for any organization looking to create lasting connections with customers. https://lnkd.in/eaK9hKX #branding #brandexpertise #connections

For businesses to connect with their customers’ emotions, they have to become more than their products. A recognisable brand elevates companies to a level that draws consumer engagement. Hence, creativity and customer connection go together. In light of this relationship, marketers shouldn’t construe brands as a fixed image, but instead as a real-time reflection of shifting demands and expectations. This reflection is unusual, as the mirror goes both ways; otherwise said, this relationship is mutually influential. While people form values based on their wider culture, brands are also an aspect of this culture and can write narratives that customers take on. Have you considered what is your business’ connection with this culture, and whether your brand is making the most of its creative power? #creativity #branding #marketing

Today's #BoardQuestionOfTheDay is: "In what ways are we differentiating our brand in a marketplace crowded with look-alikes?" In an age where consumer attention is the new currency, the board is encouraged to identify and amplify the unique aspects of the brand that resonate authentically with customers. This question emphasizes the necessity of developing a distinct brand narrative, innovative product offerings, and exceptional customer experiences that elevate the company above the competition. It's about leveraging brand equity to create a defensible market position and cultivating brand evangelists, not just customers. #BrandDifferentiation #MarketCompetition #ConsumerEngagement #BrandIdentity

When a brand doesn’t deliver on it’s promises, customers remember. Brands are a set of expectations that customers buy into, so when a brand fails to deliver on those expectations — It can be a major letdown. And once you lose trust, it's a steep climb to win it back. So, my advice to brands? You've got to keep your word. You have to meet or beat the expectations you set. And It's not just about avoiding negative feedback, It’s about authentically building and keeping trust. Because losing it can have long-lasting effects on your brand's success. #branding #brandexperience #brandbuilding

Confidence plays a crucial role in building a profitable brand by fostering trust among consumers, attracting attention, and differentiating the brand in a competitive market. It instills credibility, encourages customer loyalty, and can positively impact brand perception. Confidence in messaging and brand identity can influence consumer behavior, leading to increased sales and long-term success.

🚀 Ready to launch your brand to new heights? Embrace the importance of brand strategy and watch your business thrive! 💡Differentiate yourself with a standout identity. 💡Cultivate trust and nurture lasting customer connections. 💡Influence consumer perceptions of value and excellence. 💡Ensure a seamless brand journey across all interactions.   More details www.tieconsulting.us #TIEConsulting #BespokeSolutions #BrandElevation #TailoredSolutions