Social media's embrace of cottage cheese has boosted sales from Sweden to the US.
But it's not just because of social media.
The sales boost has happened because cottage cheese is natural, versatile, has few ingredients, works with many flavours and textures and it's an easy way for people to get more quality protein in their diet.
It's the part about being "actually a great product" that makes the sales success.
And by the way, it's a traditional food.
"Traditional food reinvented" is the most successful strategy in the food business. It aligns with what consumers want in a way that a tech-centric product cannot.
Because humans eat food, not technology.
America's social media-fuelled cottage cheese explosion has spread to Europe. As in the US, it's based on the credentials of cottage cheese as a simple food that's natural, versatile and a tasty way to get more dairy protein. More in our blog post: https://buff.ly/4e7gIHg
Retired
3moGood luck!p