PSD’s Post

Constant to-and-fros in your B2B Marcomm asset production? You might be dealing with a creative production bottleneck. These sneaky little obstacles can mess with the flow of work, slow things down, and mess up our marketing game. But here's the thing — spotting these bottlenecks can be a real pain in the you-know-what. Recognizing these challenges is the first step towards fixing them. We need a proactive mindset, a willingness to question how things are done, and a commitment to always getting better. By diving deep into these, we can gather some killer insights that will help us make our creative production smooth as butter, super efficient, and deliver results. #b2bmarketing #b2bdesigner #creatives #graphicdesign #designsystems #fintechmarketing #miningmarketing #healthcaremarketing #oilandgas #hydrogren #saas

Great examples of #B2Bmarketing taking a page from B2C in this article by @dshiao. Think QR codes and video and focus on real people. #contentmarketing

Discover the power of sustainable marketing practices that not only drive B2B lead generation but also contribute to a greener future. Unveil innovative strategies designed to make a positive impact on both your business and the planet. 1. Green Messaging: Communicating Sustainability in B2B Eco-Conscious Language: Embedding Sustainability in B2B Messaging Revolutionize your communication by adopting green messaging. Infuse your B2B content with eco-conscious language that resonates with environmentally conscious leads, showcasing your commitment to sustainable practices. https://lnkd.in/dtN3c3Uy

B2B customers want to be educated This is why B2B content marketing is so important. In a B2B transaction, there's more at stake than in B2C. Customers have to contend with decision-makers and navigate their chain of command before making a decision. The more informed your customer is by you, the more likely they will make their decision with you. But how do you write content that informs your buyer? The key is answering pain points. This alleviates them and builds trust in you. Every B2B product is different, but some common examples of pain points include: - Budget limitations: Provide detailed projections and analysis. - Making the wrong decision: Offer risk mitigation strategies. - Integration Issues: Provide clear and detailed guides on how your product integrates with existing systems. - Credibility: Share customer testimonials and success stories to build trust. Content is king in 2024. Your buyer wants to be informed before making a decision. Inform them with the answers to their pain points.

🎈 If you are NOT doing this in content marketing, you are missing a huge opportunity. Creating content, that helps B2B buyers, improve the process you support. Let's unpack that a bit... All B2B solutions, service or product, support a larger business process. The example below, is the process of how medium-sized, long haul trucking businesses, run by owner-operators, identify loads and deliver them. Within this process, are dozens of B2B solutions, both service and product, used to help them improve it. B2B content is VERY succesful, when marketers understand, how their B2B solution contextually fits within a process. Because they can create content, which helps buyers IMPROVE said process. Why? Because that is something all potential B2B buyers, are looking to do. And it's the context through which they identify, all their options in a market. So if you don't have this mapped out, for your ideal buyers, then you may want to get on that. #b2b #marketing #sales

Is your B2B2C marketing bringing in the results you need? Read about why tapping into intermediaries and effectively engaging with them is essential for marketers working in financial services. And discover tips for making the most of your intermediary relationships. https://lnkd.in/gqqpkC_d #B2B2C #intermediarymarketing #financialservicesmarketing

This MarketReach blog presents a creative analogy between the prose and verse of the past and the B2B marketer of today. Take a look!

This MarketReach blog presents a creative analogy between the prose and verse of the past and the B2B marketer of today. Take a look!

B2B Marketing can be challenging - especially for manufacturers. The secret? Using project management as a strategic asset. #B2B #B2Bmarketing #marketing #manufacturing

B2B marketing is often seen – as this stiff, overly formal, and frankly, snooze-worthy thing. But what happens when it's chilled out, a bit more fun? Some folks raise an eyebrow, calling it “unprofessional.” 🤷♂️ Well, guess what? 2024 is set to flip the script entirely. We're talking about a total makeover in how brands communicate: 👉 Speaking and writing like real people, not corporate robots. 🤖❌ 👉 Focusing on nurturing their own vibrant communities. 🌱 👉 Embracing a friendlier, more personal vibe over stiff formality. 🤝 Want to ride this wave? Here's how to keep up with the changing tide: 1️⃣ Talk to your reader like you're chatting with a friend. Direct and genuine. 👋 2️⃣ Ditch the jargon and fancy words. Let's keep it real and relatable. 💬 3️⃣ Have actual conversations with your users. Get to know them, not just their customer profile. 🗣️ 4️⃣ Secret tip alert! 🕵️♂️ Create a list of words and expressions your Ideal Customer Profile (ICP) uses. This is your goldmine for authentic communication. And there you have it! That's how you'll make your mark in the 2024 B2B marketing landscape. So let's loosen those ties, roll up our sleeves, and show the world how it's done!✌️🚀 #b2b #marketing #jazzitup