🎈 If you are NOT doing this in content marketing,
you are missing a huge opportunity.
Creating content,
that helps B2B buyers,
improve the process you support.
Let's unpack that a bit...
All B2B solutions,
service or product,
support a larger business process.
The example below,
is the process of how medium-sized,
long haul trucking businesses,
run by owner-operators,
identify loads and deliver them.
Within this process,
are dozens of B2B solutions,
both service and product,
used to help them improve it.
B2B content is VERY succesful,
when marketers understand,
how their B2B solution contextually fits within a process.
Because they can create content,
which helps buyers IMPROVE said process.
Why?
Because that is something all potential B2B buyers,
are looking to do.
And it's the context through which they identify,
all their options in a market.
So if you don't have this mapped out,
for your ideal buyers,
then you may want to get on that.
#b2b #marketing #sales
B2B energy programs can benefit from tailored marketing. How can we better measure success in this area?