PERFORMENA’s Post

😎 Thanks for the media coverage. AI technology is changing the way businesses target customers, personalize ads and optimize campaigns for the best possible outcomes. To stay ahead of the curve in business, embracing AI is no longer an option; it's a necessity.

After years of hype, AI really starts to transform marketing in 2024: AI creativity multipliers like automated video, predictive analytics, and content tools are enhancing (not replacing) human creativity. With third-party cookies going away, AI-powered contextual advertising solutions that target audiences without personal data are a must-have. The time for responsible AI experimentation is now. Who's ready to embrace this revolution? Share your thoughts below👇 #𝗱𝗶𝗴𝗶𝘁𝗮𝗹𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 #𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 #𝗔𝗜

Five Ways to Use AI to Improve Your Advertising Strategy and Impact #MarketingProfs #MarketingTips #MarketingStrategy

Generative AI technologies are empowering marketers with intuitive, powerful, and personalized advertising strategies, helping them to save time and effort and compete like never before. https://bit.ly/3V61Wss #generativeAI #microsoftadvertising #marketingstrategy #personalization #advertisingstrategy

#AI in #advertising is not just the future, it's now! From personalized experiences to efficient campaigns, explore how AI is changes the way brands connect with #consumers: https://lnkd.in/d6hjEZRD #artificialIntelligence #marketing #future

The marketing and advertising industry is facing an incredible digital transformation. Custom software with AI capabilities empowers firms to analyze vast datasets, personalize campaigns, and predict trends with precision. As the industry evolves, leveraging AI-driven solutions isn't just advantageous—it's a must for driving growth and staying ahead of the competition. One of our recent customers, enhanced productivity by 25% in just 1 year of partnership, where we created a custom solution tailored for their needs. Always happy to hear about successful digital transformation cases. #AI #DigitalTransformation

How can the Smartly.io #GenAI Lab revolutionize your #advertising strategy? ⚙️ 🚀 In our blog post below we explain some features already available for select advertisers, including: ✅ Text-generation ✅ Background removal ✅ Scene generation ✅ Auto-crop ✨ ... and more to come! Learn more: https://bit.ly/46qe9g4 #worksmartly #adtech #ai

How AI is transforming the business of advertising

Artificial Intelligence (#AI) is at the forefront of a revolution in the #adtech industry. More than 80% of marketers and advertisers use AI to run their digital campaigns. It is impossible to think of running an advertising campaign without the mention of #chatbots, #automationassistants, #imagegenerators and #programmaticads. In the series of #AI-led innovations for adtech market, we focus on AI-augmented workflows. Our guest author wrote about the transformational role of AI-augmented workflows in #digitaladvertising. The expert highlights how AI can drive a transformative approach that promises to redefine the creative sector by integrating data science into a fabric of creative strategies, setting the stage for unprecedented productivity, efficiency, and conversion rates. 🚀Asaf Yanai, CEO of Alison.ai, emphasizes the mission to empower brands with #AI to enhance ad performance. AI’s capability to deliver cost-effective solutions—turning processes that once cost thousands into ones that cost merely a fraction—exemplifies its transformative power in reducing production costs and enhancing #adefficiency. #adfrauddetection #adperformance #IVTcontrol For more insights and trends, please subscribe to our newsletter. #dailyAInews #AIexperts #Adtechtrends #Martech

“Finally, AI has the ability to automate some of the basic functions of advertising and marketing, or what Rogers calls “the boring stuff”, such as the use of AI to sift through vast amounts of documents and product information to support advertising claims. AI can also be used to automate aspects of media buying and planning on digital platforms. Brand building is so important — without brand awareness, short-term advertising doesn’t work The problem for advertising agencies is that a greater reliance on digital media makes those tasks easier or cheaper to complete, potentially lowering the level of fees able to be charged — or removing the need for their help entirely. “What used to take us three weeks can take us three hours and clients currently pay on the time taken, not the output,” says S4’s Sorrell.