Perkins Coie’s Post

In this food and consumer packaged goods notable ruling roundup, Perkins Coie's David Biderman and Tommy Tobin highlight the following class action cases. ◾ Candice Bradby v. Bimbo Bakeries USA, Inc.: the District of Maryland dismissed a putative class action challenging the marketing and labeling of defendant's All Butter Loaf Cake as misleading. ◾ Mark Hayden v. Bob's Red Mill Natural Foods, Inc.: the Northern District of California trimmed a putative class action alleging the marketing and labeling of defendant’s flaxseed meal products are misleading. #ConsumerProducts #ConsumerPackagedGoods #Marketing #Advertising

In this food and consumer packaged goods notable ruling roundup, Perkins Coie's David Biderman and Tommy Tobin highlight the following class action cases. ◾ Candice Bradby v. Bimbo Bakeries USA, Inc.: the District of Maryland dismissed a putative class action challenging the marketing and labeling of defendant's All Butter Loaf Cake as misleading. ◾ Mark Hayden v. Bob's Red Mill Natural Foods, Inc.: the Northern District of California trimmed a putative class action alleging the marketing and labeling of defendant’s flaxseed meal products are misleading. #ConsumerProducts #ConsumerPackagedGoods #Marketing #Advertising

How to Price Meat Based on Weight in the Grocery Store Learn how to correctly price meat based on weight in the grocery store. Understand why each pack of meat may have a different price and how to ring them up accurately. Get insights from a meat department employee. #MeatPricing #GroceryStoreTips #ProperPricing #MeatDepartment #WeightBasedPricing #ButcherAdvice #GroceryStoreSecrets #MeatShopping #FoodRetail #PriceAccuracy

Package Like A Boss: The Heinz Story Heinz Ketchup has been around since 1876 and has placed themselves as a boss in their own rights. Regardless of the number of competitions that arise, they are still the biggest in the market. However, this comes at a cost. Literally, a cost. Because compared to others, they are costlier. Problem So, there were complaints of fake Heinz ketchup being sold. Restaurants would finish the contents and refill with cheaper alternatives and well, Heinz faithfuls could tell the difference but nothing much they could do. Solution Heinz decided on a repackaging where they used their exact shade of RED as a border. Now, one would be able to tell if the content is exactly what they want or a cheap knockoff. Lesson Your packaging is more than just something to keep your product in. If done right, it markets your brand, creates awareness, tells a story, stands you out, etc. What makes your packaging special? #theolisbrand #GoBeyond #packagingdesign

In the consumer market, retort pouches have gained great popularity outside of the United States, particularly in the Pacific Rim region. However, American consumers have evidently demonstrated reluctance regarding the packaging technology, and its adoption has been slow. As a result, many retort packages sold in the United States are packaged in cartons to give them an appearance more familiar to consumers. Tasty Bite products are an example of a retort pouch product packaged in a carton. Several American food distributors have begun manufacturing foods in retort pouches without cartons, notably tuna canning companies Chicken of the Sea, and Bumble Bee. In 2012, the Campbell Soup Company introduced its Go line of ready-to-eat soups in stand-up retort pouches to American consumers. #snsinstitutions #snsdesignthinkers #designthinking

Retail bacon sales saw an unprecedented drop of nearly 7% compared to last year, but it takes a real imagination to assume this is the start of a downward trend in bacon. I shared strategies for how bacon marketers can convert protein-loving households back into the bacon category in this month's edition of MEAT+POULTRY. Circana   Check out the full article, "Down, But Never Out," to learn more: https://lnkd.in/g56HZXNK

“𝐇𝐞𝐢𝐧𝐳'𝐬 𝐈𝐧𝐜𝐫𝐞𝐝𝐢𝐛𝐥𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐨 𝐅𝐢𝐠𝐡𝐭 𝐊𝐞𝐭𝐜𝐡𝐮𝐩 𝐅𝐫𝐚𝐮𝐝”🍅 I recently came across an article about Heinz's brilliant marketing strategy, called the "𝑳𝒂𝒃𝒆𝒍 𝒐𝒇 𝑻𝒓𝒖𝒕𝒉", and thought of sharing it with you all. Heinz is the world's best-selling ketchup, boasts an 80% market share in Europe and 60% in the US. However, Heinz faced an issue: many of the restaurants were refilling empty Heinz bottles with cheaper alternatives – a practice known as "ketchup fraud."🚫🍅 Ketchup is ketchup, right? It's all red and tastes like tomato! Heinz disagrees. Their ketchup is a specific Pantone shade of red. To help customers ensure they’re getting genuine Heinz ketchup, the company added a color border around bottle labels for comparison against the ketchup inside.✅🎨 The solution was so simple yet unique and effective that it led to a 73% decrease in refills📉 and a 24% increase in restaurant consumption of Heinz Ketchup.📈 Heinz has showcased how innovation in packaging can create more trustworthy products. In the end, it's not just about ketchup; it's about honesty, trust, and a commitment to serving nothing but the very best. And that's what makes Heinz's marketing strategy truly remarkable.🌟🙌 #Marketing #Strategy #Branding #Innovation #Heinz #Ketchup #Business #ProductStrategy #ProductInnovation #DesignThinking #LabelOfTruth

This should be banned everywhere

What is truly exasperating these days is the seemingly arbitrary higher prices for certain goods based solely on the perceived convenience. Consider Cracker Barrel cheese, where both the sliced and not sliced formats are sold at precisely the same price, whether on sale or at regular price. However, upon closer inspection, the package with sliced cheese contains 200g, whereas the not sliced package holds 400g. It raises the question of whether it's consumers becoming lazier or manufacturers benefiting from perceived consumer laziness! #retail #grocery

🚨 Did You Know Heinz Is Fighting Fakes with a Clever Trick? 🚨 I was browsing through some innovative marketing strategies when I found this Gem from Heinz. In Turkey, Heinz has come up with a smart way to stop counterfeit ketchup: each bottle now has a special red label that shows the exact color of real Heinz ketchup. If the ketchup inside doesn't match the red on the label, it's not the real thing! 👀 Why It's Cool: Heinz is making it super easy for everyone to spot genuine products. This move has already cut down on fakes and made sure more street food vendors use the real ketchup. 📊 What Happened: Since they started this, there's been a huge drop in fakes—73% less! And, vendors using real Heinz ketchup jumped by 24%. 🌟 What We Can Learn: This is a great example of how simple ideas can solve big problems and help build trust with customers. It shows Heinz isn't just about making ketchup; they're about making sure you get the quality you pay for. 💬 What Do You Think? Do you think other brands should try something like this? Drop your thoughts below! #Heinz #Innovation #Marketing #BrandSafety