Permizzle’s Post

A significant gap exists in the UGC space between creators & brands. Having worked as a UGC creator for over two years, it's very uncommon for brands to involve me in their creative strategy. As a creator I want to know the performance metrics of my videos—what elements resonate, what falls short, and how we can enhance future content for even greater impact. Why not bridge this gap & collaborate to produce content that truly converts? That is our shared objective.. right? I'm curious to hear your thoughts on this!

Most of us are Consumers! Then there are Creators! There's only a small percentage of the population spent their time creating content! There's a great demand for creators in the Market. The ability to share their thoughts and express creativity is itself a valuable skill. It's all about learning, sharing, and experimentation. Anyone can be a consumer, but not everyone can become a creator. Creators drive changes! What does it take you to be a Creator? #contentcreation #creators #consumers

What sort of content do you hope to see more of this year from creators? We asked some of our Committee members what they're hoping to see from this year's shortlist. Caspar Lee shares, "I’m hoping to see content that represents the type of content that’s performing this year, less edited more casual content that at its heart is truly engaging beyond the fluff." #BCAs #bCreatorAwards #CreatorMarketing #InfluencerMarketing #Creators

There’s a moment brewing for video creators who pour their hearts into their content.  But there’s a systemic barrier holding many of them back: marketing. Despite the surge of incredible content on social platforms, many creators are still not receiving the recognition or level of monetization that (I think) they deserve.  The difficulty most creators face in getting the full notice and attention of their potential audience is holding back a significant wave of disruption in video content - the “mass(ish) mediafication” of the middle-class creator.  However, the pressure that continues to build will drive the breakthrough when that moment truly comes. In another excellent article, Doug Shapiro delves into the factors driving disintermediation in today’s media landscape.  (Article pasted in the comments below for those who want to read the full analysis - the second in a four-part series.)  He articulates how traditional media intermediaries handle(d) key functions of  “financing and coordinating production, marketing, monetization and distribution.”  Of these five functions, marketing is the most difficult for today’s creators to replicate when compared to what studios and networks can offer.  (Financing for those without the capacity to self-finance is a close second, but I’m working on that …) For creators looking to make that quantum leap, they should focus not just on platforms that provide the most reach for their content, but those that provide the most dedicated behind that reach.  Creators are increasingly finding ways to produce content that appeals to their audiences, boost and diversify their revenue streams, and distribute their content, but amplifying awareness of their content is the key to maximizing the value of their work. We’re on the cusp of something big, reminiscent of the indie film breakthroughs of the 1990s and early 2000s.  I can’t wait for more of the amazing creators out there to truly get the audiences they deserve. #EquityCrowdfunding #Creators #CreatorFinancing #CreatorEnterprise #CreatorMiddleClass #NewHollywood

🔴 VIDEO CREATORS: TELL US HOW YOU CREATE FOR A CHANCE TO WIN $500 ⚙ MIDiA is building a new research stream focused on video creators and the tools they use to create. We are striving to understand the unique workflows and creative processes that underpin the art of making engaging video content. 💡 However, we can’t do this without your invaluable insights. 📽 Whether you’re a video editor working for a Hollywood production company or a social video creator uploading content to YouTube, we want to hear about your workflow. 💲 By completing our survey, not only will you help us understand how video-making tools should be improved in the future, but you will also have the chance to win one of two $500 prizes. It’s simple to take part – share your thoughts and you could be one of our lucky winners. ⏳ The survey will take no longer than 10 minutes of your time to complete and it is completely confidential. 📨 Please drop me a message if you have any questions 🗣 Survey link is here: https://lnkd.in/eD_qcdqp] For more insight from MIDiA, here's my latest blog post on video creator tools: https://lnkd.in/etbHrEnS #creatortools #socialvideo #creatoreconomy #videographer #youtube #tiktok #Sora #video

How to assure a successful relationship between Brands & Content Creators 🛍 Brands ✅ Send detailed briefs ✅ Offer fair prices per video  ✅ Communicate fast with the creators  ✅ Send tracking number for their shipment ✅ Provide feasible deadlines  ✅ Complete and pay for the collabs timely as soon as content is approved 👭🏼 Creators ✅ Read the brief and ask questions, propose ideas, confirm deliverables ✅ Let the brand know once they received the product ✅ Deliver the content on time, even better If sending some footage before the deadline to get some feedback ✅ Respond fast to the brands, being responsive is a huge part of building a relationship with the brand Am I missing anything? #ugc #influencermarketing #creators #creatoreconomy

Starting out as a UGC creator can be tough🙁 And with there being so much information available it can be difficult to know what to believe Today we have three pieces of advice for you  ⭐Streamline your process Create email templates for outreach that are ready to go and ensure that your terms of service are finalised and ready.  Have a completed portfolio with rates and packages so that you can easily send it over to anyone interested. ⭐Create a variety of content Different brands will be looking for different content styles, so it's important to create a range of sample videos. This could include voiceover work and even 'get ready with me' style videos. These will show off your range and experience for potential clients.  ⭐Maintain authenticity UGC is designed to be authentic, so it shouldn't feel like an advert. Try to keep the content as genuine as possible, showing the product in use instead of just pushing for sales. What would your advice for new creators be? #UserGeneratedContent #SocialMediaMarketing #Ugvideo

UGC is a vital tool in the Creator Economy. Explore how it can increase authenticity, trust, and brand engagement while reducing content creation costs. 🌟

🔔 #Instagram just confirmed: video quality can drop if your Story or #Reel isn’t getting enough views! In his weekly Q&A, Instagram head Adam Mosseri explained that videos with low engagement may get lower quality playback to save resources, and vice versa if views pick up again 🔄 #Mosseri added that slow connections could also trigger lower-quality playback for quicker loading. It’s all about efficiency, but this can impact your content strategy! Low-quality videos might get even less engagement, #creating a downward trend 📉 #creator #creators

Content Creators: What do you do with left over footage? - - - It is no surprise to anyone that UGC has been doing so well. As IG Reels and YouTube Shorts compete for attention against TikTok, engaging in a meaningful way with your client's audience can be an uphill battle. I personally can feel immense burn out when a single video needs 2-3 variations to spread across all media channels. By the end of my editing process, I'll have hours of footage over a weekend that never get used. Instead of formatting and moving on, I set up a simple 8MM video template to help me get my creative juices flowing again. Dragging all the videos from my Blackmagic Design PCC6K that I couldn't fit in the final mix, I create lighthearted lifestyle pieces to share. More often than not, these supplementary videos spark more joy internally than anything else that gets posted. I create these memory recaps more in the style of a keepsake for my clients, rather than creating with an audience in mind. By the end of the day, I have a treasure trove of visual memories. Every concert, tour or event in the last year or so I have little keepsakes of our shared experiences. While YouTube Shorts may not be the place for this content, I challenge myself to create for myself whenever I can!