Persado reposted this
Generative AI is more than just Chatbots. The right words drive action. AI Street spoke with Assaf Baciu, co-founder and President of Persado, on how Gen AI is being used in financial services marketing. 👉 Baciu: "We have the ability to generate specific words, phrases, emotions and tones that will cater to a given audience, a segment, or even a person." 💡 Key Insights: -- Persado's AI has generated $2.5B+ in additional revenue for financial clients over 5 years. -- They work with 8 of the 10 largest U.S. banks. Clients include JPMorganChase, Ally, and SoFi. -- Their AI outperforms human-written content 96% of the time, driving 40% increase in conversions. Read the full interview: https://lnkd.in/eXTGgY_s Want to stay ahead on the biggest stories on AI + Wall Street? Sign up for our weekly newsletter: www.ai-street.co 🤔 How do you think AI-generated content will change the relationship between brands and consumers? Share your predictions below. #AI #FinTech #DigitalMarketing #GenerativeAI #FinancialServices
The potential for AI-generated content to revolutionize the way brands interact with consumers is vast. It's interesting to see how Persado's technology is already driving significant revenue growth for financial institutions. What do you think are the key challenges in implementing this type of technology across different industries?