Pesach Lattin’s Post

I’ve Analyzed 1500+ Ads and Here’s the Truth: Everyone's been told the hook needs to be in the first 3 seconds, right? But after testing thousands of creatives for my clients, I discovered a new powerhouse strategy: the Mid-Ad Hook. It’s a game-changer, re-engaging viewers when they’re about to drop off and driving higher watch retention. If you’re still sticking to the old rules, it’s time to shake things up. Experiment with a Mid-Ad Hook and watch your engagement soar. P.S. What unconventional ad strategies have worked for you? Let’s exchange ideas!

📱🎬🎥 Media Monday is here and we're excited to give you a sneak peek into what our media team brings to the table! From creative content to strategic planning, we've got you covered. 💡💻💫 #MediaMonday #BehindTheScenes #ContentCreators

Odds are, you’re overthinking your creative. Meta doesn’t care about your strategic insights or obsessive production value — it cares about what resonates with audiences the best. You can grit your way through trying to tailor-make one perfect ad, or you can trust the algorithm to test every creative available because it knows best. One tactic is about personal ego and obsession over a “perfect ad” that will never exist, and the other tactic is the key to scaling your ad account. Choose wisely.

Wonder what makes a commercial ad awesome? Let me share from a book I read! 📚 So, here's the scoop: A great ad is like a mini-story that grabs your heart. It could be funny, touching, or just plain cool. But the key is, it makes you feel something! Plus, a top-notch ad knows its audience inside out. It talks to you like a friend, understanding what you need and want. Remember that tear-jerking holiday ad? Yep, it sold not just stuff, but a feeling of warmth and togetherness. And what about that catchy jingle you can't forget? It sold joy and nostalgia along with the product! Next time you see an ad, watch closely. You might just catch the magic of storytelling in action! ✨📺 #AwesomeAds #StoryMagic #Marketing101 🚀📈

If you already have a winning ad, it's very easy to make more 1. Analyze why it is winning 2. Incorporate those winning elements & messaging in new creatives 3. If done correctly, you have more winners now Keep testing and duplicating winners This is how I scale fast

If you already have a winning ad, it's very easy to make more 1. Analyze why it is winning 2. Incorporate those winning elements & messaging in new creatives 3. If done correctly, you have more winners now Keep testing and duplicating winners This is how I scale fast

What a powerful ad.

This will be a good one for those looking to understand how creators can supercharge brand engagement strategies. (And, Arielle and Chloe are THE BEST.) 💥 🤟 Sign up below! Razorfish

#ÜberCreativity means crafting impact! In the final episode of our #ÜberCreativityMeans series, Maximilian Florian Schöngen, #Mediaplus Global Creative Lead, talks about the role of media in the creative process.   💡 Creative media makes successful advertising visible! The biggest challenge is to stand out in a crowded advertising landscape where the volume of messages has increased, but not necessarily the budgets. This reality demands that the media be as creative as the content itself. Innovation, as a core component of our Mediaplus DNA, plays a central role in this process.   Want to learn more about ÜberCreativity? Have a look at https://lnkd.in/esM3i_gH or check out our website: https://lnkd.in/d92vu7Ai. #WeComment #MPCreative #InnovatingImpact

In today’s fast-paced digital world, where attention spans are shrinking and competition for consumers’ attention is fiercer than ever, the art of storytelling has emerged as a potent tool for advertisers. Explore the seamless integration of storytelling in our new blog ➡️ https://lnkd.in/e5S73cjC #Storytelling #AdvertisingMagic #BrandNarratives #SmartMarketingAdAgency #GetSmart #SmartAdAgency #SmartMarketing #AndersonSCLiving #AndersonIsMyTown #MarketingTips