How are you communicating with your prospective customers? Real-time communication with consumers is key to success these days. A big mistake dealers make is not staying up to date with customers’ preferences and tailoring the buying process to fit their needs. With form conversions down over 70% the last five years, it’s time to start delivering as much as possible in real time, including financing options. https://loom.ly/63CAo5k #automotive #autoindustry #autodealers #digitalretail #digitalfinance CBT News
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Interesting to see a study showing that, despite last June’s huge cybersecurity breach which disrupted operations at over 15,000 car dealerships, digital adoption among dealers remains high. I believe this comes with a major caveat that all vendor partners have ironclad compliance and data safeguards to protect customers’ PII - as indicated in our latest survey where an overwhelming majority (93%) of dealers say this should be required. Without vendors working together to insure information security protection, dealers may be left holding the bag again when the next serious cybersecurity breach happens. And, trust me, it’s only a matter of time. Read the study by Wolters Kluwer here: https://lnkd.in/g-EcicB9 Read eLEND's latest dealer survey results here: https://lnkd.in/gjtD4fSR #wolterskluwer #automotive #cybersecurity #PII #datasecurity #automotivemarketing #autodealerships #autoindustry #dataprotection #informationsecurity #cardealers #digitalretail #modernretail #digitalfinance #elendsolutions
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Our latest survey indicates that most dealerships aren’t prepared for the next cybersecurity breach coming their way. 62% of dealers say that the security of customers' PII is much more important in evaluating and selecting vendors today than two years ago, while 76% say they are less likely to want their DMS to handle the bulk of their sales and finance processes and agree that diversification could be beneficial and reduce risk. Have you audited your vendors’ security protection? To read the press release and survey results, click here: https://lnkd.in/gjtD4fSR #automotive #autodealers #autoindustry #automotivemarketing #cardealers #PII #cybersecurity #elendsolutions #DMS #security #dataprotection
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With over 15,000 car dealerships affected by the recent cybersecurity breach, the question isn't if it will happen again, but when. As a decision-maker, we want to hear your opinion on how dealerships can stay ahead of these threats. Your feedback is crucial in helping protect the future of your dealership and others. Make your voice heard today: https://bit.ly/3YZT1fJ
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It never hurts to be reminded of this! What is your dealership doing to be sure you’re delivering the buying experience that consumers expect when visiting a high-end retailer, either online or in-store? https://lnkd.in/gitdFbDX #automotive #automotivemarketing #autodealers #digitalretail #autofinance #carbuying #automotiveretail
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June’s CDK cybersecurity breach severely disrupted the operations of over 15,000 car dealerships, underscoring how vulnerable their dependency on platforms/systems can make them. As dealers look for ways to protect themselves from future threats, we want to hear from you about your confidence level in your current cybersecurity and the questions dealerships should be asking about their current cybersecurity practices. Click here to participate: https://bit.ly/3YZT1fJ #automotive #autodealers #cybersecurity #autoindustry #bestpractices #digitalretail
Your opinion could be worth $500! The recent cybersecurity breach affecting over 15,000 car dealerships has raised serious concerns about the vulnerabilities all dealerships face. It's not a question of whether another breach will happen. But rather when it will happen. As an important decision-maker, we know you have an opinion. Take our 1 – 2 minute survey to share your perspective and ensure that your dealership and others are better protected against future threats. All responses will remain completely anonymous. In exchange for your opinions and time, you’ll have a chance to win a $500 VISA Gift Card. Every perspective counts. Participate now: https://bit.ly/3YZT1fJ
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When I see headlines like this one - “AI Is Transforming Auto Finance” (https://lnkd.in/guPYv4hi ) - I have to wonder how consumers feel about this when, according to a recent eLEND Solutions survey, we know that 90% of dealers think AI-based pricing is contributing to inaccurate online quotes. Check out my blog to learn about the issues dealers believe AI is causing when it comes to customer satisfaction: https://lnkd.in/gaaSAbX2 #automotive #autodealermarketing #autoindustry #AI #AutoFinance #finance #elendsolutions #autodealers #autodealership #cardealership #digitalfinance #digitalretailing #modernretailing
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