Founder Equilibrium Consulting | MSP & Channel Strategy | Marketing Solutions for IT Providers | Founder Bunker Hill Association | US Navy Veteran | Author of Omni-channel Monday & Finally Friday!
The educational conference landscape is evolving, with a surge in new alternatives to the traditional big events. It's fascinating to witness this shift in dynamics for attendees – will we see a mass migration, or will it be a gradual change over time? As these fresh platforms emerge, it's not just the attendees who are adapting. The real question lies in how the vendor community will respond. Will they follow the flow, diversifying their engagement strategies, or will they maintain allegiance to the established giants? I'm keeping a keen eye on this transformation and exploring the opportunities it brings for networking, learning, and innovation. 🌍💬 What are your thoughts on this shift? Share your insights! Jay McBain
In this febrile environment, the only constant is change. See what happens.
There is room for event consolidation - you cannot attend all the conferences (unless that is your job and you have unlimited budgets).
Such an intriguing observation!
Chief Analyst - Channels, Partnerships & Ecosystems - Canalys - Channel Influencer of the Year
8moWe are at 270 events already. 99.9% of vendors have a very poor grassroots community approach to events - the 0.01% disproportionately become billionaires.