Peter Frost’s Post

As I get deeper into my marketing studies 📚, I’m realizing just how essential pricing strategies are for driving #profitability. A recent project on #GeneralMills was such a lightbulb moment for me! 💡 The company made a bold choice to raise prices by 20%, even though it meant they might see a dip in sales 📉. But, surprisingly, it totally worked out! By keeping their product quality high and staying true to their #brandequity 🏆, General Mills was able to keep—and even grow—their contribution margins. It just shows how balancing pricing with quality can be the magic formula for long-term success. ✨ What really struck me is that sometimes, brands have to be okay with a little short-term sales dip to achieve bigger, better profitability 💖. When a brand can hold onto strong #brandloyalty and a sense of value, they can totally thrive, even in competitive and price-sensitive markets. Concepts like price #elasticity, #contributionmargin, and #branddifferentiation really show how strategic choices can shape both how customers feel and the financial side of things. I can’t wait to take all these lessons and put them into action in my future marketing adventures! 🌸 Tserennyam Sukhbaatar Tutehau Hunkin #byuh #byuhmarketing

#Consumers are pulling back on their spending, but not every #business can afford to reduce their already thin margins. DM us to learn more about small steps businesses can take to improve the leverage your existing branding or marketing has. #strategy #marketing #branding https://lnkd.in/g3jfdS76

InMarket analyzed consumer behavior at the nation’s leading grocery chains in an effort to determine which factors influence loyalty towards brands. The Q1 2024 Grocery Fidelity Index report includes insights, analysis, and recommendations designed to foster increased Fidelity levels. Download now to discover: •How top grocery brands like Whole Foods, Trader Joe's, and H-E-B performed in the first quarter of 2024 •What factors likely led to increased Fidelity Scores •What GeoTypes over-indexed at certain chains in Q1 •And more https://bit.ly/3w8XhgL #Marketing #Advertising #Insights

For grocers, the path to profitability may not be straightforward, but it’s a journey worth taking. With digital channels playing an integral role in the future of the industry, it may be time to rethink your digital grocery offer. Find out how you can transform your digital operations to enable successful, scalable, sustainable digital grocery offers: bit.ly/4aNi3B7 #DigitalGrocery #AdaptToCompete #FutureOfRetail

How long does it take to rebuild a brand that pulls back or goes dark? Now is a great time to be promoting your product or service....We can help you with iHeartMedia. It all starts with a conversation.

🚀 Fuel your growth with Category Thinking 🚀 Powerful article demonstrating how brands like Jif thrive by staying ahead of consumer shifts, strong retailer partnerships, and a category-first mentality (https://lnkd.in/gx86yqS6). At Oxford, we believe these same principles can help unlock growth for companies of all sizes. That’s why we created Oxford EDGE—a tailored program designed to support emerging businesses that may not have the resources for a full bespoke approach but still want to stay competitive and category-focused. Whether you're a brand navigating changing consumer demands or a challenger looking to make your mark, category thinking is the key to building sustainable growth. Learn more about Oxford EDGE at: https://lnkd.in/gdP7MR9f #CategoryStrategy #OxfordEDGE #CPG #GrowthStrategy

M&S’s turnaround and the state of market research: Your Marketing Week

Different perspectives of Shrinkflation’s effects on the consumer. Hot take: brands that can fastvertise and aren’t deploying shrinkflation tactics can leverage the moment to win share by coming out declaring a brand promise of never giving anything less or perhaps even giving a little more right now. It’s a fairly ripe opportunity that will pass quickly. Also, there’s an easter egg or two of media citations in the article 😉 https://lnkd.in/eJ3jZu9g

When it comes to digital grocery trends, a lot is at stake. Grocers can’t afford to ignore the fast-growing nature of digital channels, but they also can’t afford to operate those channels in a sub-optimal way. To seize the digital opportunity, organizations need to commit to a completely new way of operating. Learn more about what that means for organizations like yours.

Shopper behavior and retailing expert Raymond R. Burke (Indiana University) shared research insights on the rapidly evolving area of retail media networks to help practitioners better connect with shoppers and improve “shoppability” in this modern era of retail. View his presentation delivered at the #theARF and #MSI Shopper event, available for all members. #retail #retailmedianetworks #advertising #advertisingresearch #marketing #marketingresearch #RMN