Peter Henstock (BA Law)’s Post

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Operations, Logistics and Accreditation Delivery Specialist

Its a very important stat to watch if you have a commercial sports/events web site servicing the public. Bounce rate - its the % of your website visitors who click the back button or leave your site without visiting any pages other than the one they first came to (if a person “bounces” from your site, that doesn't mean they didn't read any of your content or look at what was on your page). We all do it. Generally, a good bounce rate is around 40% or lower. A rate of 60+% is an indication you need to evaluate your page content and make it more helpful and engaging for users. So 50% and above is a amber traffic light I'd say for ticketing company owners. Interesting to look at the bounce rate for the current top event ticketing companies in the world: TicketMaster 50% Eventbrite 57% StubHub 42% Eventim 50% Tickets-Centre 49% Pia (Japanese company) 33% AXS 39% Livenation 56% Vivid seats 53% Tickets.com (the Aus company) 31%. (down the size company list but the best performer I could see was Biletix, the Turkish ticket seller that came in at 20%) Its interesting to compare two very good performers i.e. tickets.com to pia.jp (latter been around for 8 years and the biggest entertainment company in Japan) to see how markets differ. Both different in their opening gambit. Tickets.com have a current "showpiece" event immediately on their landing page followed by a drop-down type calendar list of events in your area. Pia has the opening showpiece but then you choose your category of entertainment from click-on text boxes. Music / Sports / Theatre / Classical / Event & Art. Lastly, what is the average global time a person spends on a web page - a benchmark for Average Time on Page is 52 seconds, across multiple industries.

Tickets.com - A Ticket Exploration Engine - Sports, Concerts, Theater, Arts & More

Tickets.com - A Ticket Exploration Engine - Sports, Concerts, Theater, Arts & More

tickets.com

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