Peter Markel’s Post

D I G I T A L M A R K E T I N G I've spent the last 6 months working with Lifestyle Cycles in launching their ecommerce site. Their official launch was June '24, & I am proud to announce that as of today we are 211% ahead of our sales goal for the month of July. With no signs of slowing down in August. Everyone in this image has played a crucial role in the success of the Lifestyle Cycles Online Megastore. From fulfillment, to customer service, this team has worked great together in bringing this ecommerce site to life. Somnu's responsibilities have included media production, creative direction, social media management, ad production, & other digital marketing tasks. I personally have spent some time in front of the camera as well! I invite you to check out their online store & to look through their social media platforms by clicking the link below. As always, let me know your feedback in the comments! https://lnkd.in/gJp3MwfE #digitalmarketing #marketingdirector #ecommerce #motorcycle #socialmediamarketing #creativedirector #mediaproduction #socialmediaads

Want to know the easy way to create & post trending videos on IG, FB, YouTube, & TikTok? It’s not as difficult as you think to do this on your own! If you’re interested in learning how the pros are creating #viral content, then I’d love to help you out. P.S. Hannah Markel has been doing consulting calls for a few months now as well! Send me DM or visit our website & submit a form to schedule your consulting call! Somnu #socialmedia #reels #tiktoks #youtubeshorts #shortformvideo #videomarketing #video #viralvideos #marketing #marketingtips

“Work trip” 😎

Fun interview with Voyage LA magazine about Somnu’s start up story. Please feel free to reach out with any questions about our services! #marketing #digitalmarketing #socialmediamarketing #videography #contentcreator #startupstory #successstory

Here is a fun #spacetech video Somnu produced for our client Stellar Ventures. It's amazing to see young founders like Shoaib Iqbal 🛰 📸, & Przemyslaw Lorenczak innovating technologies aimed at climate solutions. Esper Satellite Imagery #videoproduction #socialmedia #marketing #startup #space #privateequity #climatesolutions

📊 Don't let this graph fool you! This bar graph, supplied by Hootsuite, showcases the "Change in platform use for businesses from 2022 to 2023". The graph is saying that businesses are fleeing from X (formally Twitter) & Pinterest, and they are investing heavily in TikTok & LinkedIn. What takes me by surprise from this data, and what is a massive opportunity for businesses, is the 0% change in YouTube. YouTube shorts continue to fly under the radar, yet they offer businesses a non-saturated platform to market their products & services on. And let's be honest... everybody (including your parents) is on YouTube So don't be fooled by this graph and think that TikTok is the only platform worth investing in! My tip to any business that is thinking of investing in social media marketing, is to start creating short-form videos, then cross post the videos to TikTok, YouTube, & Instagram. Once you have a consistent process for creating & crossposting short-form videos, and your engagement + following is growing; then, you can invest in LinkedIn. AND... if you're like many people & you can't stand the thought of making videos for your business, then my agency @somnuinc can help with that! #socialmedia #socialmediamarketing #digitalmarketing #videomarketing #contentmarketing #marketing #videography #socialmediamanager

Professional gratification comes in many forms. It can be: ✔️ Helping people ✔️ Doing work that you're passionate about ✔️ A big paycheck ✔️ Feeling important ✔️ Getting paid to do something fun ✔️ And many others... Today I want to shed light on one concept that brings me a tremendous amount of gratification, and that's being a part of someone else's success. Or in the case of Somnu, being a part of a company's success. From the day I started posting Instagrams for a client about 5 years ago, all the way to today, my favorite part of my role is seeing the work that I do help another business grow. I often find myself laughing at the idea of posting to social media as a means to building a company (or as a business model in general, thank you Zuckerberg...), but then I remember the analytics, the website traffic, the engagement, & the conversations that people are having online about the brands we represent through social media. And that's when my smile gets even bigger! It makes me happy seeing our hard work payoff for our clients, and happiness is a very persuasive motivator! Thank you to all of our clients, current & passed who have trusted my company Somnu with their social media marketing! #marketing #motivation #socialmedia #digitalmarketing

Our business development meetings aren't converting. In the last 6-8 months, Somnu has been struggling in closing our prospective clients. I knew something was up, but I didn't know what to do to fix our problem. Then I met Lauren L. at an event in Austin, TX; she works as sales person for a very successful business coach. She also has a sales consulting business, owns multiple dry cleaning businesses, and owns most of the parcel delivery lockers on the west coast. She's a successful entrepreneur through & through! During our talk, she offered me a free sales strategy meeting, and what she taught me was so unbelievably simple, and it has completely turned around our sales process and conversion rate! Here is what she told me to do during sales calls: 1. Ask the client who they are and what their business does. 2. Ask them the problems they are facing with social media. 3. Reiterate their problems to them (this is the most important). 4. Tell them how your company solves their problem. 5. Show them your service packages. Since I have implemented this simple strategy, we have started to close more and more of the business development meetings that we are having! I'm curious, what are your thoughts on this process? Do you have any additional tips / secrets that you're willing to share? Let me know in the comments. #sales #salesandmarketing #salestips #conversion #marketing #tipsforsuccess #socialmediamarketing #marketing

Major life update: Hannah Markel and I got married 1 month ago today! Being my business partner I thought it was appropriate to share this on LinkedIn. Our journey with Somnu continues to bring us to new cities, working with innovative companies, and meeting amazing people. And I can't be happier having Hannah stand next to me in all of our business responsibilities!