Ever thought customer success could be analogized with Pani Puri stall? 🌶️🥄
While waiting for my turn to indulge in this snack, I couldn’t help but notice how this Pani Puri wala was nailing customer success without even realizing it. Here's how:
I spotted his Food Safety, FSSAI, and Business License proudly displayed. That’s basically the street food version of ISO 27001 and other IT compliances—building trust right from the start.
Then came the fun part:
The vendor asked a couple, “Ji bataiye kya banau, or kitna teekha pasand karenge?”
Requirement gathering, people! He’s on it.
After serving the first round, he checked in, “Itna teekha barabar hai, madam?”
Boom! Customer engagement and the feedback loop in action. He’s ensuring both their spice levels are happy!
But here’s the kicker: Based on the feedback, The boy wanted it mildly spicy, and the girl? Extra spicy. Its time for Customization in delivery. 💪
After 6 rounds, the vendor asked, “Acha laga? Ek or banau?”
Yes, folks, that’s understanding CSAT & initiating renewal at its finest. 👏
But wait, there's more! He noticed the girl enjoying the spice and smoothly dropped in: “Vese humara Chole Chat bhi badhiya hai, ek baar try kar ke dekho aapko maza aayega!”
That’s some key stakeholder identification and a slick cross-sell attempt.
To top it all off, he handed them a brochure for party orders: “Vese hum party or shaadi ke orders bhi lete hain. Humara ek aadmi rahega aapke party mein.”
Now that’s upsell and integration in one shot. 🎉
And, of course, the final touch, he handed out Sukha Puri which is a Customer Reward Program. 🎁
While I am still thinking how to put Expansion in this scenario, I am open to suggestions from CSM community! 🙂↕️
PS: I normally avoid street Pani Puri, but this duo of father and daughter follows all the hygienic practices... so yeah, consider me a fan! #CustomerAdvocacy! 💧✨
Chief Customer Officer, VP Global Customer Success , Co-Founder Customer Success Network & The Customer Conference
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