Peter Fader’s Post

🌿📢🌿 Sustainable Brands interview: Understanding tourism’s impacts and rethinking marketing. Sustainable Brands contributor and founder of Rooted, JoAnna Haugen, speaks with Mankind Digital’s Director, Keeley Warren. In an interview for Sustainable Brands, they discuss the role of marketing, what responsible marketing means in the tourism sector, and the differences between responsible and sustainable marketing. In response to whether or not it’s appropriate to continue promoting tourism as a leisure activity, Ms Warren states: 💬 “Marketing a low- to middle-income country grappling with complex environmental, political and social issues as a luxury destination to visit purely for leisure purposes is arguably unethical and irresponsible. Places and people have real stories to tell, and these shouldn’t be hidden behind the façade of all-inclusive resorts and deceptive marketing campaigns designed to attract tourists seeking a ‘leisure escape’ from daily life,” she said. ✨ Tourism and travel have the power to uplift, enrich and transform as much as they can damage and destroy places and communities.” The interview includes perspectives from other marketing professionals on the role marketers and creatives play in light of the climate crisis, tourism development and other global challenges 🌏💡 📖 Read the full article here 👉 https://lnkd.in/e5BcQSzK ---------------------------------------- #EthicalMarketing #ResponsibleMarketing #TourismMarketing #SustainableBrands #Travel #Tourism #ResponsibleTourism #ResponsibleTravel #RegenerativeTourism #RegenerativeTravel #SustainableTourismDevelopment #SustainableTourism #Sustainability

𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐟𝐨𝐫 𝐭𝐨𝐮𝐫𝐢𝐬𝐦 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐭𝐡𝐚𝐭 𝐞𝐦𝐛𝐫𝐚𝐜𝐞 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲?   Consider this: a passionate tour operator wants to embrace sustainability (more) yet struggles to witness its tangible benefits. 🤔 They wonder: 'I've committed to sustainability, so where are the rewards?' 💬 My thoughts: 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐁𝐫𝐚𝐧𝐝 𝐑𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧: Position your business as a beacon of responsible practices, attract conscious travellers and gain that competitive edge 𝐍𝐞𝐰 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Open doors to the segment of sustainability-focused travellers, expanding your customer base and driving growth. 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐚𝐧𝐝 𝐂𝐨𝐬𝐭 𝐒𝐚𝐯𝐢𝐧𝐠𝐬: Streamline operations, reduce waste, and optimise resources, leading to significant time and financial savings. Yes, sometimes this requires an investment, but it does pay off! 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐧𝐠 𝐭𝐨 𝐅𝐮𝐭𝐮𝐫𝐞-𝐏𝐫𝐨𝐨𝐟𝐢𝐧𝐠: By embracing sustainability, you're ensuring the longevity and resilience of your business and the tourism industry in an ever-evolving landscape. And probably more to share in one LinkedIn post. But how do we navigate this journey towards sustainability? 🌱 Enter the 1% rule: small, consistent improvements lead to significant progress over time. 📈 By taking daily or weekly steps towards sustainability, you're not just making incremental changes but laying the groundwork for lasting transformation. So, what's the next step? Hop on a call with me, and let's identify your unique first or next step in your sustainability journey! Via my Quick Win calls, I guide you through one step or challenge of your journey and maximise the impact of your sustainability efforts by ending your call with a Quick Win. 🏆 How does that sound? Book your first no-charge Quick Win here 👇  https://lnkd.in/gjSmej-h What do you think is the first step to take to embrace sustainability as a tourism business? Let me know in the comments! #SustainableTourism #ResponsibleTourism #SustainableTourismConsultant #SustainableBusiness #SmallStepsBigImpact #QuickWin ~~ Hi, I'm Samantha Smits 🙋🏼♀️, Smits SusTour Consultancy's founder. My mission? To assist tourism companies in embracing sustainable practices in their offers and operations. Hop on a discovery call with me to see what we can mean to each other. 😊 Did you like this post? Click the 🔔 on my profile to be notified of my other posts! 📞 Book a discovery call: https://lnkd.in/e8hp4UF6 ✅ Download my free checklist: https://lnkd.in/gZW5BFxz 🏆 Book a Quick Win: https://lnkd.in/gjhDuW3q 🏃♀️ The Thrive Track: https://lnkd.in/eTxqiKRK

What do you think is the first step to take to embrace sustainability as a tourism business? #SustainableTourism #ResponsibleTourism #SustainableTourismConsultant #SustainableBusiness #SmallStepsBigImpact #QuickWin

We are thrilled to announce a #collaborative endeavour with our #partner, UN Tourism, which will see our organisations work together to implement a common #ESG framework for the #hospitality and #tourism sectors. The #ESGFramework for #TourismBusinesses, developed by UN Tourism in collaboration with the University of Oxford #SDGImpactLab, is aimed at helping enterprises across the sector #measure and #report their #sustainability efforts and impacts more consistently and reliably. With this new agreement, #UNTourism and the Alliance will work together to test the #Framework, refine its indicators and relevant tools, and foster #stakeholderengagement. UN Tourism #ExecutiveDirector, Zoritsa Urosevic, said: “𝘛𝘩𝘦 𝘌𝘚𝘎 𝘍𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬 𝘧𝘰𝘳 𝘛𝘰𝘶𝘳𝘪𝘴𝘮 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘪𝘴 𝘴𝘦𝘵 𝘵𝘰 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮 𝘵𝘩𝘦 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘴𝘦𝘤𝘵𝘰𝘳 𝘣𝘺 𝘦𝘴𝘵𝘢𝘣𝘭𝘪𝘴𝘩𝘪𝘯𝘨 𝘩𝘢𝘳𝘮𝘰𝘯𝘪𝘴𝘦𝘥 𝘢𝘯𝘥 𝘦𝘴𝘴𝘦𝘯𝘵𝘪𝘢𝘭 𝘴𝘵𝘢𝘯𝘥𝘢𝘳𝘥𝘴 𝘧𝘰𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘵𝘰 𝘢𝘴𝘴𝘦𝘴𝘴 𝘢𝘯𝘥 𝘳𝘦𝘱𝘰𝘳𝘵 𝘵𝘩𝘦𝘪𝘳 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘦𝘧𝘧𝘰𝘳𝘵𝘴. 𝘛𝘩𝘦 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘜𝘕 𝘛𝘰𝘶𝘳𝘪𝘴𝘮 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘞𝘰𝘳𝘭𝘥 𝘚𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘭𝘦 𝘏𝘰𝘴𝘱𝘪𝘵𝘢𝘭𝘪𝘵𝘺 𝘈𝘭𝘭𝘪𝘢𝘯𝘤𝘦 𝘩𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵𝘴 𝘩𝘰𝘸 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵 𝘢𝘯𝘥 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱𝘴 𝘤𝘢𝘯 𝘥𝘳𝘪𝘷𝘦 𝘢𝘭𝘪𝘨𝘯𝘮𝘦𝘯𝘵 𝘢𝘯𝘥 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵 𝘱𝘳𝘰𝘨𝘳𝘦𝘴𝘴 𝘪𝘯 𝘌𝘚𝘎.” Our #CEO, Glenn Mandziuk, added: “𝘊𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘜𝘕 𝘛𝘰𝘶𝘳𝘪𝘴𝘮 𝘰𝘯 𝘵𝘩𝘦 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘰𝘧 𝘢 𝘩𝘢𝘳𝘮𝘰𝘯𝘪𝘴𝘦𝘥 𝘌𝘚𝘎 𝘍𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬 𝘳𝘦𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘴 𝘢 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵 𝘮𝘪𝘭𝘦𝘴𝘵𝘰𝘯𝘦 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘨𝘭𝘰𝘣𝘢𝘭 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺. 𝘛𝘩𝘪𝘴 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱 𝘯𝘰𝘵 𝘰𝘯𝘭𝘺 𝘶𝘯𝘥𝘦𝘳𝘴𝘤𝘰𝘳𝘦𝘴 𝘰𝘶𝘳 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵 𝘵𝘰 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘣𝘶𝘵 𝘢𝘭𝘴𝘰 𝘩𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵𝘴 𝘵𝘩𝘦 𝘤𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘷𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘰𝘶𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘵𝘰 𝘥𝘳𝘪𝘷𝘦 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘤𝘩𝘢𝘯𝘨𝘦. 𝘉𝘺 𝘦𝘴𝘵𝘢𝘣𝘭𝘪𝘴𝘩𝘪𝘯𝘨 𝘴𝘵𝘢𝘯𝘥𝘢𝘳𝘥𝘪𝘴𝘦𝘥 𝘮𝘦𝘵𝘳𝘪𝘤𝘴 𝘢𝘯𝘥 𝘧𝘰𝘴𝘵𝘦𝘳𝘪𝘯𝘨 𝘨𝘳𝘦𝘢𝘵𝘦𝘳 𝘢𝘭𝘪𝘨𝘯𝘮𝘦𝘯𝘵 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘵𝘩𝘦 𝘱𝘳𝘪𝘷𝘢𝘵𝘦 𝘢𝘯𝘥 𝘱𝘶𝘣𝘭𝘪𝘤 𝘴𝘦𝘤𝘵𝘰𝘳𝘴, 𝘸𝘦 𝘢𝘳𝘦 𝘱𝘢𝘷𝘪𝘯𝘨 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘧𝘰𝘳 𝘢 𝘮𝘰𝘳𝘦 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘭𝘦 𝘢𝘯𝘥 𝘳𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘵 𝘧𝘶𝘵𝘶𝘳𝘦 𝘧𝘰𝘳 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘸𝘰𝘳𝘭𝘥𝘸𝘪𝘥𝘦.” Find out more: https://lnkd.in/eHmsDbDJ #ESGFrameworkforTourism #TourismESG #EnvironmentalSustainability #SocialResponsibility #NetPositive #ResponsibleGovernance #CollaborationforChange #UNSDGs #SustainableDevelopmentGoals

The latest research from Booking.com underscores the importance of effective sustainability communication. Insights gathered from more than 31,000 travellers across 34 countries and territories show: ✅ 75% of travellers want to travel more sustainably over the next 12 months 🔎 52% want to know why accommodations receive sustainability labels 💬 40% believe governments should educate on tourism impacts Becoming EarthCheck Certified not only confirms your commitment to responsible tourism for conscious travellers, but also ensures enhanced visibility on Booking.com. Learn more about how to get certified here: https://bit.ly/3Wwto3e

🌍🌱🤝 Boosting ESG Framework in the Tourism and Hospitality Sector 🤝🌱🌍 📢 Exciting news! The UN Tourism and the World Sustainable Hospitality Alliance have joined forces to implement a common framework for Environmental, Social, and Governance (ESG) in the tourism and hospitality sector. This collaboration aims to drive sustainable practices and ethical business conduct across the industry. 🌿🏨 [2] [3] 🌟 The ESG score, a quantitative metric that assesses an organization's efforts in environmental, social, and governance areas, has gained significant importance in recent years. As awareness around sustainability grows, it becomes crucial for businesses to prioritize ESG initiatives. 📈 [1] 🌐 The UN Tourism and the World Sustainable Hospitality Alliance's partnership will provide a unified approach to ESG reporting and disclosure in the tourism and hospitality sector. By establishing a common framework, they aim to streamline ESG practices and enhance transparency. This will enable businesses to showcase their commitment to sustainable and ethical practices, attracting conscious consumers and investors. 💼🌍 📣 But that's not all! The UN Tourism and the University of Oxford are also calling on tourism companies to join a collaborative project on sustainable tourism and ESG reporting. This initiative aims to create a network of like-minded businesses committed to driving positive change in the industry. 🌍🤝 🌱 Are you a tourism company looking to make a difference? Join this collaborative project and be part of the movement towards a more sustainable future. By participating, you'll have the opportunity to contribute to the development of ESG frameworks tailored to the unique challenges and opportunities in the tourism sector. Together, we can create a positive impact on the environment, society, and governance practices. 🌟🌍 🗣️ Share your thoughts! What actions do you think tourism companies should take to enhance their ESG efforts? Let's inspire each other and foster a discussion on sustainable practices in the industry. 🌿💬 🔗 #ESG #Sustainability #Tourism #Hospitality #Collaboration #SustainableFuture References: [1] ESG score: https://lnkd.in/dUFfvsVC [2] Frameworks for ESG Disclosure: https://lnkd.in/dGdDHMgh [3] Understanding ESG Due Diligence: https://lnkd.in/dPBK6hEb

Ready to have your first or next steps in sustainability laid out right for you? 🤩 It's time to share the first of my exciting announcements with you! 👀 As a Sustainable Tourism Consultant, I help tourism companies like yours to: 🌟 Improve their brand reputation 🌿 Attract clients and agents interested in sustainability 💰 Save resources, reducing time and operational costs 😎 Build a base to interweave sustainability in your company with ease 📜 Comply with (upcoming) regulations like the Green Claims Directive Making your operations more sustainable and sharing this with your clients will help you stand out in the industry, ensure the future of your destination and meet the growing demand for responsible travel. That’s why I’ve updated my 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐂𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭! This checklist now has more than 40(!) of my tips and ideas for getting started with sustainable practices or taking your next step. 🌟 𝐖𝐡𝐚𝐭’𝐬 𝐍𝐞𝐰? ✅ Expanded Knowledge: More tips, ideas and insights are included! ✅ General Framework Insights: My incorporated insights from the GSTC Sustainable Tourism Training Program will help you have a solid base for the majority of certifications deriving their criteria from the GSTC.. ✅ Relevance: Steps to stay ahead of the Green Claims Directive. Now you can act on time! ✅ Enhanced Guidelines: Clear, actionable ideas to implement sustainability. Comment CHECK LIST and I will send the list directly to you. ☺️ 📲 Or download your updated checklist here: https://lnkd.in/gRs7iNMp My waitlist knew about this first! 👀 Want to be the first to hear my next exciting announcement? Comment WAIT LIST for me to add you or register here: https://lnkd.in/gYBXaZme What would you like to learn about sustainability? Or what do you think are good steps to take as a tourism company? Let's discuss in the comments! 👇 #SustainableTourism #SustainabilityChecklist #SustainableTourismConsultant #TourOperators #Accommodations

I’ve updated my 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐂𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭! This checklist now has more than 40(!) of my tips and ideas for getting started with sustainable practices or taking your next step. 🌟 𝐖𝐡𝐚𝐭’𝐬 𝐍𝐞𝐰? ✅ Expanded Knowledge: More tips, ideas and insights are included! ✅ General Framework Insights: My incorporated insights from the GSTC Sustainable Tourism Training Program will help you have a solid base for the majority of certifications deriving their criteria from the GSTC..  ✅ Relevance: Steps to stay ahead of the Green Claims Directive. Now you can act on time! ✅ Enhanced Guidelines: Clear, actionable ideas to implement sustainability. Comment CHECK LIST and I will send the list directly to you. ☺️ 📲 Or download your updated checklist here: https://lnkd.in/gNkj4zsR My waitlist knew about this first! 👀 Want to be the first to hear my next exciting announcement? Comment WAIT LIST for me to add you or register here: https://lnkd.in/gG5Jnu6w What would you like to learn about sustainability? Or what do you think are good steps to take as a tourism company? Let's discuss in the comments! 👇 #SustainableTourism #SustainabilityChecklist #SustainableTourismConsultant #TourOperators #Accommodations

💻💰 Have you considered joining the RESETTING B2B Marketplace? Vacation packages proposed by large travel agents and tour operators usually include flights, accommodation, and rent-a-car or bus tour services. On the other hand, many micro and small tourism operators offering sustainable tourism experiences only explore B2C channels. Resetting's Sustainable B2B Marketplace aims to promote the approach between the large operators and the sustainable SMEs, to build innovative packages where the formers incorporate sustainable experiences offered by the latter. This platform increases the competitiveness and provides access to new business opportunities and new markets, especially for micro and small tourism operators offering sustainable tourism experiences, by taking advantage of opportunities provided by digital markets. The marketplace is composed by a best-of-breed Content Management System that presents each of the sustainable tourism SME offers, complemented by a multi-disciplinary analysis by experts in sustainable tourism that is represented in a dashboard of indicators that help business customers differentiate each offer by their environmental sustainability. You can pre-register here! 👉 https://buff.ly/3T2a10n Remember that to have more info about our Tools and Applications, our events, service providers and to join a network of other SMEs, you can always join our community with this invite! 👉 https://buff.ly/3uuSwxi Clúster TIC Catalunya Sud Eurecat - Centro Tecnológico Albanian Trip ISCTE - Instituto Universitário de Lisboa Audax-ISCTE FEHT Comune di San Benedetto del Tronto

🌍 Exciting news in the world of sustainability and corporate responsibility! 🌱 I am thrilled to share with you the latest development in the field of Environmental, Social, and Governance (ESG) practices. The United Nations World Tourism Organization (UN Tourism) and the World Sustainable Hospitality Alliance have come together to launch a unified ESG framework specifically tailored for the tourism industry. [2] [1] 🌟 [3] This collaboration aims to create a cohesive ESG framework that will enable tourism businesses to measure and report their sustainability efforts and impacts more consistently and reliably. By implementing this common framework, enterprises across the sector will be able to showcase their commitment to environmental preservation, social responsibility, and good corporate governance. 🌿 The ESG Framework for Tourism Businesses, developed by UN Tourism in collaboration with the University of Oxford SDG Impact Lab, will play a crucial role in advancing sustainability practices in the tourism sector. It will provide a standardized approach for measuring and reporting ESG performance, allowing businesses to track their progress and identify areas for improvement. 📈 But this is not just about numbers and reports. It's about creating a positive impact on the world we live in. By adopting this unified ESG framework, tourism businesses will be able to contribute to the global efforts in achieving a more sustainable future. 🌎 I believe that this partnership between UN Tourism and the World Sustainable Hospitality Alliance is a significant step forward in promoting sustainability and corporate responsibility in the tourism industry. It demonstrates the commitment of these organizations to drive positive change and create a better world for future generations. 💪 Now, more than ever, it is crucial for businesses to prioritize ESG practices and integrate them into their operations. By doing so, they not only contribute to a more sustainable future but also enhance their reputation and attract socially conscious consumers. 🌟 I would love to hear your thoughts on this exciting development! How do you think this unified ESG framework will impact the tourism industry? What actions can businesses take to further promote sustainability and corporate responsibility? Let's start a conversation and work together towards a greener and more responsible future! 🌿 #Sustainability #ESG #TourismIndustry #CorporateResponsibility #UNTourism #WorldSustainableHospitalityAlliance #PositiveChange #BetterFuture References: [1] ESG: A new frontier for Middle East Supply Chains: https://lnkd.in/dfTt9Q8w [2] How HKMA Exchange Fund evaluates managers on ESG: https://lnkd.in/dhQc99aY [3] Co je ESG a co má společného s whistleblowingem?: https://lnkd.in/dBcsF-kU