Peter Figueredo’s Post

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Founding Partner @ House of Kaizen | Subscription Marketing Specialist

College #NIL opportunities have changed college sports. To succeed, fundraising groups driven by sponsor donations must adopt subscription and membership best practices. Optimizing the full journey for sponsors is key. For example, my college, Villanova University, has Friends of Nova that raises money through their website and has this membership page https://lnkd.in/eY5ySaY7. This page is a great start but could be more effective at driving donations. Onsite optimization could prove very valuable by testing; fewer pricing options, highlighting the value of a longer commitment, benefits of expand/collapse options, and many others. #collegeathletics #fundraising #membershipbestpractices #sponsorship

Friends of Nova

Friends of Nova

friendsofnova.com

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