Whether in dormitories, real estate, hospitality, healthcare, or any industry today, it is challenging to decide on what to do (to grow, innovate, optimise, or just survive?), even harder to decide on the best approach to do so in an ever more uncertain and complex environment. Yet companies that firmly hold onto the basics to focus on creating value for their customers in a sustainable and viable way are best positioned to navigate the volatility and ambiguity and to deliver long-term value to their business and shareholders. To do so, companies focus on the “why”, by understanding and relying on customer needs and behaviours as an indispensable pillar to guide their strategy for what to build, buy, or exit. They also ensure that their products or services - the “what”, are designed and tested robustly to meet customer needs not just on paper, but also in actual experience. Some companies put their executives through workshops, brainstorming, and immersion sessions to make sure the voice of the customer is part of both the idea-generation and decision-making processes. Others help their emerging leaders understand the theory and process of innovation to enable their growth through real value creation. At Agency, we help you do all four. We believe that you, with your business skills, can play a hybrid role shifting from the commercial side of business management to the visionary side of product leadership and capability building. This is the exciting path we see for your success, to stand against the test of time and volatility. We have established a culture, capabilities, a network, knowledge, tools, and an approach to deliver sustainable and consistent results for our partners. The impact of our work is your success. #innovation #design #strategy
🙏We are thankful for the warm support and engagement over the past few days. Fast Company has also recognised us in the Spaces and Places category with an honourable mention for our work in designing for more sustainable dormitories. 🏠To design for ownership, community, and cleanliness to create a sense of home, we focus on understanding the residents who live and breathe in the space. Here’s a preview to the people we designed for, informed by immersing in their experiences through an emphatic lens to understand what is not articulated but lived through. #FCDesignAwards #ExperienceDesign #ServiceDesign #MigrantWorkers #Innovation #Singapore
Having the fortune to have worked with leaders from a customer-obsessed company like Amazon, I saw how that mindset guides a team with diverse opinions and functions toward a common goal to build towards a vision to solve a valuable problem for the customer. Would love to see more of that happening here!
Impressive well done and cheers
CEO at Tee Up Capital Pte Ltd
1yPeter Overy you and your team have been truly inspiring in helping Dormitory Association Singapore Limited and its members identify a set of new possibilities in dormitory design, and a new angle which we have never known to exist. Thanks to the Study, the team at T-Upp Pte Ltd / Tee Up Dormitory Pte Ltd is very motivated to find new ways to enhance the living environment of our migrant workers, more so from their perspectives as end users. Kudos to you guys!