Petit Pot’s Post

Coffee and tea are two important beverages that people often enjoy with a dairy topping. But what about non-dairy options? Did you know that a world leading retailer has the roaster and all brands of specialty coffee, along with brewed coffee and espresso beverages, pastries, and confections? Interestingly, some people might even confuse tea with coffee due to their resemblance. From an intellectual property law perspective, the proprietary value attached to a mark is tied to the number of units sold year on year. This is where advertising comes in, with in-store branding initiatives such as serving beverages in cups for sampling, preparing menu boards with the trademark appearing with product descriptions and prices, and labeling cups with the printed trademark. It's not just about fixed retail locations either; the product can be sold as packaged tea in filter bags and loose tea, as well as a tea latte prepared and sold in Starbucks coffee bars and third-party grocery stores. It can even be a ready-to-drink bottled or packaged beverage. So, next time you're enjoying your favorite coffee or tea beverage, take a moment to appreciate the level of detail and effort that goes into making it a success. #Healthcaremarketing #Doceree

I have been thinking about this for a while and, while I realize MOST of what consumers like or dislike with regard to their food and beverage choices, some of this “preference” is driven by marketing. Consider “blonde roast” coffee. In my personal, and quite a few others’ opinions, this sour (and foul) tasting beverage had to have been someone’s (Starbucks?) idea to save money and make more profit- an idea I am not opposed to. Under-roasting (and Starbucks is famous for over-roasting possibly to conceal all the blemishes in the quality of the beans they procure) leads to better yields and lower costs per cup of coffee. “So, let’s market the heck out of this as a new, trendy roast.” I remember Harry Roberts, one of the original CMO’s at Starbucks calling Howard when they opened their first stores in Chicago and telling him no one was coming. Howard told him (and I am paraphrasing here)- “Harry, you’re the marketing guy. Make them think it’s the best cup of coffee they’ve ever had”. And Harry did just that. Anyway, proper and laser-focused marketing to the right consumer base does work. Just, PLEASE, someone brew me a cup of medium-to-dark roasted coffee! #coffee #marketing #starbucks #coffeebeans #personalpreference #darkroast #beverageindustry

Mocha Cans... As well as our ready to drink iced latte, our iced mocha cans have been hugely popular. But it has definitely come in second place to the mighty Iced Latte can! This to be honest is what we anticipated and it is really reassuring to see the projections meeting reality, overall we have been blown away with how much interest there has been for our canned iced coffee. The main points people and buyers have been loving are: - Fully Traceable Farm to Can Coffee - Coffee Hand Roasted by us in Whitstable - Our RRP & Wholesale pricing, being as competitive as the big players (Starbuck/Costa/Jimmys). So they get better quality for the same outlay. But the one ‘love’ that seems to come up lots with buyers and one we did not think about, is: We aren't just a company making a canned drink, we are not just confirming a white label recipe with a factory. We are True Specilaity Coffee experts, people who started a coffee company born from a passion around specilaity coffee back in 2012. We have been Specilaity Baristas for over 12 years, we know what the coffee drinking public expect when it comes to taste. We are People/Baristas who have been on the front line in our own coffee shops and now on the front lines of creation for coffee on the go. This is something we did not think of and now we look back, we realise everything we have learned by operating our own speciality coffee shops, selling millions of cups of coffee over the years, has all led to the creation of a can coffee by true Speciality Coffee baristas and coffee roasters. Reach out if you would like to explore stocking our cans (40% Margin @ RRP £2.25) or want to learn more! stuart@lostsheepcoffee.com

How do you deal with over ordering supplies? ✏️ Do a Pairing with a Fast Moving item. could be a Beverage / Dish ( glass wine / Chardonnay + pasta ) @ a Set Price. Bottle of Whisky + 4 Sodas @ a Set price for Btl Stores. Also it will play an Important Role to Items that aren't known, New things that are Over looked. Combo , Promo or Tastings put an item on a Map with a Mere Click

Coffee has long been a convenience store staple, and with rapid growth in whole bean sales and increased popularity of coffee bags there’s huge opportunity for further growth in the sector. Insight Manager, Richard Milner discusses with Scottish Grocer how operators can meet growing consumer demand when it comes to a convenient caffeine kick. Read the full article below. #Coffee #CoffeeMarket #CoffeeInsight

A fantastic cup of coffee starts at the very beginning, with the finest beans. Our expert team spent months blending, roasting and cupping to deliver two beautiful espresso blends that are *just* right and live up to our exceptionally high standards. ✅ It wasn’t an easy feat, but it was certainly an enjoyable one! #coffee #coffeebreak #foodserviceindustry #drinksbusiness #drinksindustry #hospitalityindustry

When you clock off for the weekend, are you heading to a bar or a coffee shop? 🤔 It seems many are opting to unwind over beans instead of beer, prompting us to dig deeper into the new era of coffee drinkers and potential implications for FMCG and FTG brands ☕️ #CreativeAgency #Insight #Coffee #BuildingUnforgettableBrands

There’s no denying it: Cold brew has never been hotter. While the classics like espresso, lattes, and drip coffee will always have their place, one caffeinated contender has increasingly been creating ripples in the coffee industry — and that’s cold brew. What was once a seasonal specialty has transformed into a year-round favorite. So, whether you roast coffee in a wholesale or retail environment, you need to seriously consider adding cold brew options to your product line-up with a commercial cold brew coffee maker or system. Doing so is not only a strategic move that aligns with today’s specialty coffee culture, but it also provides a competitive edge in a dynamic industry. In our latest article, we take a look at the rise of cold brew and its money-making and money-saving benefits, consider what to look for in a commercial cold brew system, and provide our recommendations. READ FULL ARTICLE: https://bit.ly/46wcapO #CoffeeEquipmentPros #SpecialtyCoffee #CoffeeEquipment #RoastingEquipment #ColdBrew #ColdBrewSystems

Muffin and cake are essentially the same thing, but are perceived differently. April Dunford's recent experience at a Tim Horton's coffee shop provides an excellent case study on #productpositioning. While waiting in line, Dunford noticed a customer ordering the double chocolate salted caramel muffin. The item in question was essentially a piece of double chocolate caramel cake, but by presenting it as a muffin, its entire persona changed. Labeling it as a muffin made it a perfectly acceptable breakfast choice, shifting its comparison base from desserts like ice cream and tiramisu to other breakfast staples like bagels and donuts. The physical product didn't change, but its market positioning did. By shifting the context, everything from the customer's perceived value of the product to the competitive landscape it occupies can be altered. This clever twist is a reminder that our perceptions and assumptions can be shaped significantly by the context in which a product is presented. The key lesson: the same item can be perceived in dramatically different ways depending on how it's positioned. So, next time you order a double chocolate salted caramel muffin, remember the power of product positioning.

Pumpkin Spice Latte season is coming earlier than ever. Starbucks could use the jolt. https://ift.tt/BW4Ai6n Starbucks' fall menu marks the unofficial start of the season, it said. Starbucks Pumpkin Spice Lattes are again arriving in the dead of summer. There was a time the drink actually launched in September. Starbucks is hoping to turn around sales on the heels of a CEO shakeup. It's that time of year when retailers drag us kicking and screaming into fall while it's still summertime, with Halloween countdowns and holiday wares start creeping onto store shelves. This year, Starbucks is getting an earlier start than ever. The company said that baristas will begin brewing Pumpkin Spice Lattes and serving the rest of its fall menu on Thursday, "marking what many consider the unofficial start of the season." Technically, summer doesn't end until September 22 with the autumn solstice. And Axios notes the 21-year-old "PSL" hasn't always arrived so early. In 2015, the drink debuted on September 8 — though release dates have mostly accelerated ever since. Last year, it dropped on August 24. Starbucks' fall menu also features a new Apple Crisp Nondairy Cream Chai and a cake pop shaped like a raccoon. The Pumpkin Spice Latte returns at a trying moment for the struggling chain. CEO Laxman Narasimhan was replaced by former Chipotle chief Brian Niccol in a surprising shakeup earlier this month as the chain deals with sluggish sales and operational issues. Some have speculated Niccol will change up the Starbucks menu, as he did during his turnaround efforts at Chipotle with new protein options. At least the world's newest supercommuter will have the old reliable PSL to lean on until then. Read the original article on Business Insider Business News via Business Insider https://ift.tt/ULZ0KgT August 21, 2024 at 08:54AM