Petra Manos’ Post

The way that advertising works online is not always as cut and dry as simply “They clicked. They bought.” Online is simply an extension of offline shopping, and the way people shop generally is a random jumble of what brands they like best, what they saw the day they needed one, what was on sale, what was promoted in a catalogue they read, which one their friend just bought etc etc. You can bet that your online shoppers buy in pretty similar ways. You can get ahead of your competition by using Display advertising to say “top of mind” (brand of choice) so that this becomes one of the considerations your shopper uses to decide where to buy from. When you are the brand of choice, your shopper will type in your brand name and go straight to your store, so you might not see that your Display advertising was the one that worked. #ecommerce #googleads #googleadstips #ppc

The way that advertising works online is not always as cut and dry as simply “They clicked. They bought.” Online is simply an extension of offline shopping, and the way people shop generally is a random jumble of what brands they like best, what they saw the day they needed one, what was on sale, what was promoted in a catalogue they read, which one their friend just bought etc etc. You can bet that your online shoppers buy in pretty similar ways. You can get ahead of your competition by using Display advertising to say “top of mind” (brand of choice) so that this becomes one of the considerations your shopper uses to decide where to buy from. When you are the brand of choice, your shopper will type in your brand name and go straight to your store, so you might not see that your Display advertising was the one that worked. #ecommerce #googleads #googleadstips #ppc

The way that advertising works online is not always as cut and dry as simply “They clicked. They bought.” Online is simply an extension of offline shopping, and the way people shop generally is a random jumble of what brands they like best, what they saw the day they needed one, what was on sale, what was promoted in a catalogue they read, which one their friend just bought etc etc. You can bet that your online shoppers buy in pretty similar ways. You can get ahead of your competition by using Display advertising to say “top of mind” (brand of choice) so that this becomes one of the considerations your shopper uses to decide where to buy from. When you are the brand of choice, your shopper will type in your brand name and go straight to your store, so you might not see that your Display advertising was the one that worked. #ecommerce #googleads #googleadstips #ppc

The way that advertising works online is not always as cut and dry as simply “They clicked. They bought.” Online is simply an extension of offline shopping, and the way people shop generally is a random jumble of what brands they like best, what they saw the day they needed one, what was on sale, what was promoted in a catalogue they read, which one their friend just bought etc etc. You can bet that your online shoppers buy in pretty similar ways. You can get ahead of your competition by using Display advertising to say “top of mind” (brand of choice) so that this becomes one of the considerations your shopper uses to decide where to buy from. When you are the brand of choice, your shopper will type in your brand name and go straight to your store, so you might not see that your Display advertising was the one that worked. #ecommerce #googleads #googleadstips #ppc

The way that advertising works online is not always as cut and dry as simply “They clicked. They bought.” Online is simply an extension of offline shopping, and the way people shop generally is a random jumble of what brands they like best, what they saw the day they needed one, what was on sale, what was promoted in a catalogue they read, which one their friend just bought etc etc. You can bet that your online shoppers buy in pretty similar ways. You can get ahead of your competition by using Display advertising to say “top of mind” (brand of choice) so that this becomes one of the considerations your shopper uses to decide where to buy from. When you are the brand of choice, your shopper will type in your brand name and go straight to your store, so you might not see that your Display advertising was the one that worked. #ecommerce #googleads #googleadstips #ppc

The way that advertising works online is not always as cut and dry as simply “They clicked. They bought.” Online is simply an extension of offline shopping, and the way people shop generally is a random jumble of what brands they like best, what they saw the day they needed one, what was on sale, what was promoted in a catalogue they read, which one their friend just bought etc etc. You can bet that your online shoppers buy in pretty similar ways. You can get ahead of your competition by using Display advertising to say “top of mind” (brand of choice) so that this becomes one of the considerations your shopper uses to decide where to buy from. When you are the brand of choice, your shopper will type in your brand name and go straight to your store, so you might not see that your Display advertising was the one that worked. #ecommerce #googleads #googleadstips #ppc

The way that advertising works online is not always as cut and dry as simply “They clicked. They bought.” Online is simply an extension of offline shopping, and the way people shop generally is a random jumble of what brands they like best, what they saw the day they needed one, what was on sale, what was promoted in a catalogue they read, which one their friend just bought etc etc. You can bet that your online shoppers buy in pretty similar ways. You can get ahead of your competition by using Display advertising to say “top of mind” (brand of choice) so that this becomes one of the considerations your shopper uses to decide where to buy from. When you are the brand of choice, your shopper will type in your brand name and go straight to your store, so you might not see that your Display advertising was the one that worked. #ecommerce #googleads #googleadstips #ppc

The way that advertising works online is not always as cut and dry as simply “They clicked. They bought.” Online is simply an extension of offline shopping, and the way people shop generally is a random jumble of what brands they like best, what they saw the day they needed one, what was on sale, what was promoted in a catalogue they read, which one their friend just bought etc etc. You can bet that your online shoppers buy in pretty similar ways. You can get ahead of your competition by using Display advertising to say “top of mind” (brand of choice) so that this becomes one of the considerations your shopper uses to decide where to buy from. When you are the brand of choice, your shopper will type in your brand name and go straight to your store, so you might not see that your Display advertising was the one that worked. #ecommerce #googleads #googleadstips #ppc

The way that advertising works online is not always as cut and dry as simply “They clicked. They bought.” Online is simply an extension of offline shopping, and the way people shop generally is a random jumble of what brands they like best, what they saw the day they needed one, what was on sale, what was promoted in a catalogue they read, which one their friend just bought etc etc. You can bet that your online shoppers buy in pretty similar ways. You can get ahead of your competition by using Display advertising to say “top of mind” (brand of choice) so that this becomes one of the considerations your shopper uses to decide where to buy from. When you are the brand of choice, your shopper will type in your brand name and go straight to your store, so you might not see that your Display advertising was the one that worked. #ecommerce #googleads #googleadstips #ppc

The way that advertising works online is not always as cut and dry as simply “They clicked. They bought.” Online is simply an extension of offline shopping, and the way people shop generally is a random jumble of what brands they like best, what they saw the day they needed one, what was on sale, what was promoted in a catalogue they read, which one their friend just bought etc etc. You can bet that your online shoppers buy in pretty similar ways. You can get ahead of your competition by using Display advertising to say “top of mind” (brand of choice) so that this becomes one of the considerations your shopper uses to decide where to buy from. When you are the brand of choice, your shopper will type in your brand name and go straight to your store, so you might not see that your Display advertising was the one that worked. #ecommerce #googleads #googleadstips #ppc