PETRONAS’ Post

Sharing an exciting new offering from the wonderfully talented Sebastian Bench to help brands adopt emerging technologies and digital strategies! ✨ Please let me know if you'd like an intro or are keen to check out their work.

Spot on Nakul Parashar! I believe the future of academic communication lies in blending innovation with strategic execution. The University Press model, when combined with cutting-edge media technologies and tailored social media strategies, can indeed transform how universities engage with their audiences and generate revenue. Our experience in live streaming and digital content production allows us to offer a unique perspective on integrating these elements effectively. By leveraging our expertise in media and technology, we can help academic institutions not only amplify their reach but also create new revenue streams, ultimately enhancing their global impact. Excited to discuss how we can drive this transformation together!

Social media has undeniably become a powerful communication platform, delivering news and opinions at lightning speed. Yet, communication is often undervalued, even in today's fast-paced world. A CEO of a multinational company recently told me that communication still sits on the second rung of priorities—a sentiment I’ve experienced firsthand. Despite the known solutions and vast potential, many remain hesitant to innovate in this space. From my global experience in academic communication, I’ve identified enormous untapped revenue potential. Universities and academic institutions, with their large captive audiences, are prime grounds for leveraging social media strategies to drive financial growth. This is where a reimagined University Press comes into play, integrating AI with print, electronic, and social media. With minimal investment, a University Press established on a Build-Operate-Transfer (BOT) basis can effectively address the financial challenges universities face today. Several universities in Asia, guided by a mixed team of experts, including those from the West, have already seen impressive EBITDA and global visibility by adopting this model. I am happy to share a few success stories. Stay tuned.

Why do journalists not pick up your press releases? Here are the 3 main reasons: 1. Poorly Written Press Release: Journalists receive numerous press releases daily, and they don't have the time to decipher poorly written or confusing content. A press release with grammatical errors, unclear messaging, or a lack of a compelling story may be ignored. 2. Lack of Personalization: Journalists appreciate when press releases are tailored to their beat or area of expertise. Generic, one-size-fits-all press releases that do not show an understanding of the journalist's interests or audience are less likely to be considered for coverage. 3. Inaccurate or Incomplete Information: If a press release contains incorrect or incomplete information, journalists may hesitate to use it. They rely on accurate and comprehensive details to report a story effectively, and misinformation can damage their credibility. This PR Assistant GPT can help you improve your press release. Any constructive criticism on what the GPT is missing is welcomed. #aiinpr #publicrelations #chatgpt #gpts

Should Public Relations and Communications professionals use AI? In a world where technology is growing very fast, the profession of public relations (PR) is no exception. Recently, I was ‘engaged’ in a thought-provoking conversation among industry players – Osman Abubakari-Sadiq, Cecil Dadzie, Nana Bempong Amankwah, Michael Sa-Ambo – discussing the role of Artificial Intelligence (AI) in our profession. Though I arrived very late to the conversation, I meticulously read through every single contribution, and their insights resonated profoundly, prompting me to share their wisdom and my thoughts with you. So it all started with this message: According to Mawuko Afadzinu (IPR President) - AI will not take your job, but those who understand will. Michael Sa-Ambo prior to this message, shared some lines from speakers at the 2024 IPR Ghana AGM and Summit, including those of Koby Nkrumah, a Tech Expert, which I found interesting. "No sector is immune to AI," and PR professionals must embrace this #technology to remain relevant and effective in today's fast-paced digital landscape. Osman Abubakari-Sadiq also shared, “AI has come to stay. It’s better we understand how to use it to complement our work. Whether we like it or not, it will never go away; it will keep growing and improving. It’s up to us to ethically use it to make our work easier, efficient, and more productive.” Now, to a senior whom I’ve admired from afar Cecil Dadzie He said, "When the internet failed us, I wonder how many of us thrived in our work without AI. The point is - use it ethically. Don’t rely entirely on it." Now, this is my favorite line: “You have a brain that can do amazing things beyond a prompt.” Reading all these messages, I am reminded of the delicate balance we must strike. While AI offers capabilities and efficiencies, it cannot replace the human touch, intuition, and creativity that define effective communication. As communicators, we must leverage #AI as a complement rather than a crutch, enhancing our work while preserving the essence of human connection and ingenuity. As I pondered over these discussions, I found myself asking: What more can I add when my seniors have articulated the essence of the matter so eloquently? So, I turn to you, my fellow communicators and industry professionals: What are your thoughts on the role of AI in #PR and communication? #AI #PR #Communication #DigitalTransformation #EthicalAI #LinkedIn

#AI has become a key topic for professional communicators. 💡 AI can definitely be of great help for news media and #communication teams, ⁉️ but it also raises a number of #ethical questions. Join the webinar COMMUNICATION DILEMMAS IN THE ERA OF AI on February 29 at 3 pm CET Organized by the Global Alliance for Public Relations and Communication Management 👇 More info 👇

As one fourth of the Editor in Chief team for Popular Communication, we invite academic articles from theoretical and empirical perspectives within the context of transnational and globalized popular culture and communication. Popular Communication is an international journal of media and culture that publishes articles on all aspects of popular communication in everyday life, including legacy media and new media, advertising and consumer culture, games, music, film and television, fandom, and social media.  As editors, we are especially interested in work that questions the meanings of the concepts of both 'the popular’ and 'communication’, research that explores the notion of 'unpopular communication’, and work that offers innovative forms of research method.We are particularly committed to publishing ground-breaking work in the following areas (although these are not exhaustive): * Local, national and global forms of political communication, both popular and unpopular * Transcultural/transnational and transmedia flows of legacy media and new media * Conspiracy theories, mis/disinformation and power in on and offline spaces * Media representations, and the problematics of communicating these * Fans and audiences’ use of modes of communication * Emergent digital spatialized media – e.g., VR, AR, and the Metaverse * Popular communication and media, ethics, and sustainability * Communication, media industries and issues of labor For submission details, see the following: https://lnkd.in/gWymE5GZ

"Global Smart Dictionary Pen Market: Outlook and Forecast 2024-2030" Download a free Business Research Sample Report PDF: https://shorturl.at/akGzQ A Smart Dictionary Pen is a portable electronic device designed to help users look up definitions and translations of words quickly. It typically includes features like text scanning, voice recognition, and instant translation, making it a convenient tool for students and language learners. Market Size and Growth: -The market was valued at US$ 16.2 million in 2023. -It is projected to grow to US$ 31.8 million by 2030. -This represents a Compound Annual Growth Rate (CAGR) of 9.7% during the forecast period (2024-2030). 1. Multilingual Support: Many Smart Dictionary Pens can translate words and phrases into multiple languages, making them valuable tools for international travelers and language enthusiasts. 2. Audio Pronunciation: Some models can pronounce the scanned words aloud, helping users learn correct pronunciation and improve their language skills. 3. Offline Capability: They often have built-in dictionaries or storage for offline use, ensuring functionality in areas with limited internet connectivity. 4. Compact and Portable: Designed to be lightweight and compact, they are easy to carry around in pockets or bags, making them convenient for use anywhere. 5. Educational Tool: Besides definitions, they may provide additional educational features such as synonyms, antonyms, and example sentences to deepen understanding of words. 6. Ease of Use: Typically, they have intuitive interfaces with simple controls, allowing users of all ages to operate them effectively. 7. Battery Life: Long-lasting battery ensures extended use without frequent recharging, making them reliable for extended study sessions or travel. Download a free Business Research Sample Report PDF: https://shorturl.at/akGzQ Key Players Include: -Hanvon Ugee Technology Co., Ltd. -Wizcom Corporation -Pen Power Indonesia -Hanvon #SmartDictionaryPen #DictionaryPen #Dictionary #Pen #ConsumerGoods #FMCG #MarketReports #MarketResearch #

PR pros must prepare for the rise of AI journalism #AI is swiftly transforming numerous aspects of our lives - and for #PR and communication practitioners, grasping these tools is crucial. Take a look at this article from @PRDaily on AI. https://lnkd.in/dmsrD64r

In this age of AI-generated articles, it’s more critical than ever for companies and their PR managers to review articles that the company is mentioned in to ensure everything is correct as written. #AI #publicrelations