🚗 Is Mobility as a Service (MaaS) on life support following MaaS Global's bankruptcy? Not so fast! While the bankruptcy raises questions, MaaS itself is far from dead. It's a wake-up call emphasizing the need for local optimization and social acceptance.
🌎 Take the US for instance. Merely integrating mobility options and payment systems won't cut it. Why? Non-driving ridership sits below 5% nationally. And if MaaS platforms only serve existing riders, they're missing out on the bigger picture.
🚶♂️ Equity and accessibility through MaaS systems are undoubtedly crucial, but engaging drivers is also key to making a regional impact and justifying the investment. The real impact lies in motivating and assisting "nudgeable" drivers in making informed and timely decisions, such as changing departure time, route, and mode or even forgoing the trip when needed.
🏙️ Our successes with programs like Houston ConnectSmart and our latest VDOT Dynamic Incentive (DI) project speak volumes. They underscore visionary state and regional transportation agencies' commitment and innovative approaches to addressing congestion, enhancing safety, and providing accessibility regionally.
MaaS isn't a one-size-fits-all solution. It thrives when tailored to local needs and embraced by communities, delivered through a behavioral science-based process.
#MaaS #dynamicincentive #Virginia #Texas #Houston #ConnectSmart
🚀 Award Announcement! Metropia, Inc. is excited to announce that it has been awarded the Regional Multimodal Mobility Program’s (RM3P) Dynamic Incentivization (DI) project that is co-managed by the Virginia Department of Transportation (VDOT) and the Virginia Department of Rail and Public Transportation (DRPT). We will be leading a multi-disciplinary consultant team to deliver Dynamic Incentivization technology for VDOT’s Regional Multimodal Mobility Program’s (RM3P) Program. Sincere thanks to everyone who helped in this endeavor, including our talented team of subconsultants: Kimley-Horn, ICF, Arch Street Communications, Avid Core, Alta Planning + Design, TransSIGHT and CommuterLink. We are looking forward to delivering world-class technology, mobility solutions, and services to Northern Virginia travelers. Learn more here: https://lnkd.in/ghQe8NVv
#MobilityasaService #MaaS #DI #BehaviorChange #Transportation
![Metropia is awarded VDOT’s RM3P Dynamic Incentivization Project]()
Metropia is awarded VDOT’s RM3P Dynamic Incentivization Project
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