KA-EX®’s Post

Sometimes all you need is KA-EX® . Proud supplier of Tudor Pro Cycling 😊. Especially during a race, but also after intensive training, the body secretes cortisol, a stress hormone that affects sleep negatively, impacts the healthy testosterone levels, decreases muscle mass and much more. It can take several days for the body to normalize cortisol levels, and KA-EX® has shown in clinical studies to accelerate the normalization signifinatly.

📢 KA-EX® needs a new slogan in Switzerland—and we need your help! 🫵🏽 In 2017, KA-EX® started as a hangover recovery supplement with the slogan "after alcohol + the next day." Remember that? However, the word "alcohol" carried a negative connotation, and people thought KA-EX® was only for "extreme" situations. From 2019 to 2021, we shifted to "recharge overnight + protect the next day." But for those unfamiliar with KA-EX®, it wasn’t clear why recharging overnight was important. When athletes began recognizing the benefits, we knew it was time for a new direction. From 2021 to 2024, we kept things simple with "after sport + after party." While straightforward, it didn’t really explain what KA-EX® does or why you’d need it. The two scenarios even seemed to contradict each other. Most recently, we tried "Made for recharge. Backed by science. Developed to perform." It captures the what (recharge), how (science), and why (performance), but it feels a bit too wordy, doesn’t it? We've come up with a few exciting new ideas, and we’d love your feedback! It’ll only take you 2 minutes to vote for your favorite. Feeling creative? You also have the option to share your own ideas in the survey. As a thank you for participating, you'll receive a 30% discount on our website and a chance to win a 100CHF voucher! We're excited to hear your thoughts! 🧠 https://ka-ex.ch/slogan/

KA-EX® found a brother from a different mother! RUBBER N' ROAD - the NYC-based cycling apparel brand that blends innovation with urban style. We’re thrilled to be part of their Pop-Up Store in Zurich and can’t wait for more exciting collaborations ahead. RUBBER N' ROAD is here only for a week, so take the opportunity to visit them at Seefeldstrasse 64 in Zurich!

🦌 “Platzhirsche unter den Nahrungsergänzungsmitteln” - Blick just published an independent news article on dietary supplements. Based on Switzerland’s largest e-commerce market place Digitec Galaxus AG, KA-EX® and Antistress AG - Burgerstein Vitamine are the two dominant players on the Swiss market, leading the top-seller list of this record-breaking category. 💪🏽🏆🥇 Rekordjahr 2024 laut Galaxus: Die Platzhirsche unter den Nahrungsergänzungsmitteln https://lnkd.in/g9gZcUte

Stack3d just published an article on KA-EX®'s launch in Earthbar in California.🥰. Our favorite passage: "As mentioned, KA-EX DOES have something different on its hands, and that is not easy to do in this day and age." 🦄 After the first day of this year's Expo West, we felt a bit down seeing hundreds of very cool functional beverage brands. However, on second look, we realized that KA-EX is indeed different from anything out there (only clinically validated cortisol stress reducer with almost immediate effect). We launched at Earthbar (incl. 28 Equinox locations) in June, and it is amazing to see how positive our impact is with US consumers! https://lnkd.in/edbDJy_E

SWISS CORTISOL STRESS REDUCER LANDS IN CALIFORNIA- In partnership with BeyondBrands and Jon Hayman, we've successfully launched KA-EX in all Earthbar locations across California, including 28 within Equinox studios—one of the most luxurious and prestigious gym chains in the U.S. But why is a Swiss functional beverage making its mark at such a trendsetting retailer? At this year’s Expo West in LA, amidst hundreds of stylish beverages, we didn’t anticipate getting listed so soon at one of the top retailers in the U.S. So, why KA-EX® over the many other options? KA-EX® is the world’s only cortisol stress reducer with near-immediate effects. Unlike Ashwagandha, which takes weeks to show results and can have side effects, KA-EX® works by optimizing key bioprocesses for cortisol reduction. Recently, we presented clinical studies on KA-EX. One showed a 36% reduction in cortisol (the stress hormone) post-workout. Another demonstrated the benefits of lowered cortisol, including 15% longer REM sleep, 9% higher daily energy, 8% better mood, and a 4% decrease in resting heart rate. Even though KA-EX® is a mainstream success in Switzerland, it still feels like the U.S. is its true place!

Our consumers are very strongly based in the cities, and we honestly struggle to permeate more into rural areas. WITH ONE BIG EXCEPTION: KA-EX® seems quite popular among "Kranzschwinger" (the Swiss traditional sports). In fact, back in 2020, Stefan Studer was one of the first pro athletes ever to approach us, asking whether KA-EX®is cleared for doping. Over the years, we have gotten quite some media coverage from all Swiss media, incl. Blick, 20 Minuten, and many more, but unfortunately, not so much from SRF - Schweizer Radio und Fernsehen. Thus, it was a special delight and quite a surprize to see Werner Schlegel, who brought a bottle of KA-EX GO with him to the interview 😂. (By the way, Werner bought KA-EX® himself 💪🏽). Help us out; why do you think KA-EX® is so much better accepted in cities than rural areas, and what can we do to improve that? https://lnkd.in/ezfnF4D8

Thank you very much for the profile video. Datasite 🙏🏽. If you are interested in getting a behind the scene look 👀at our office and one of the larger challanges 🏔️we face, here is your chance 🙌🏽

KA-EX®getting props in Hollywood❤️… and you are right, KA-EX® is the only drink in the world to show a decrease in cortisol stress with (almost) immediate effect. Thus improving REM sleep (+15%), reducing stress (-10%), reducing fatigue (-9%), and much more! SWISS SCIENCE exclusively at Earthbar in California.