Phaedon’s Post

We are Phaedon. Formerly part of ICF Next, we are now an independent agency focused on sparking brand participation, cultivating loyalty, and empowering transformation to illuminate the possibilities for your brand. We bring intelligent imagination to solve your biggest business and brand challenges.     Our loyalty technology solution, Tally®, underpins some of the most award-winning loyalty programs across the globe, we are the driving force behind some of the world’s most trusted brands and unforgettable campaigns, and we guide organizations in transforming the customer experience—from the inside out.     We look forward to continuing to work with the same amazing clients and the best colleagues in the business. Follow our LinkedIn page for the best in loyalty, integrated marketing, strategy, experience, analytics, and business transformation expertise. Your path is clear with Phaedon!

Influencer marketing isn't just trending—it's transforming how brands connect with audiences. In today's digital landscape, building authentic relationships with creators is key to creating deeper, more meaningful connections with consumers. Our own Maddy White and Maura Quinn share their insights on cultivating meaningful creator relationships, from improving cost efficiency to boosting brand loyalty. Learn how to develop and sustain these partnerships for long-term success here: https://bit.ly/3Btivbq #InfluencerMarketing #AuthenticPartnerships #CreatorRelationships

What an incredible couple of days at the FT Awards and Loyalty Summit! Congratulations to all the award winners—as sponsors, we were proud to play a small part in helping recognize excellence in loyalty.   It was wonderful to connect with so many of you and discuss evolving trends in customer loyalty. We'll be continuing the conversation with our experts' latest insights, shared right here on LinkedIn, and on our website: https://lnkd.in/eHZfYWdg #LoyaltySummit #CustomerLoyalty #FTAwards Denise Holt, MBA

Sustainability is not just a buzzword—it's a movement reshaping how businesses operate and engage. In today's eco-conscious market, integrating sustainability into customer loyalty programs isn't just smart, it's essential for fostering deeper emotional connections with consumers. Dive into our 5 key strategies for incorporating sustainability into your loyalty program here: https://bit.ly/3B6MvK9 #EmotionalLoyalty #LoyaltyPrograms #Sustainability

When it comes to loyalty programs, a “set it and forget it” approach no longer works. Move beyond a one-time launch, to a continuous effort that engages customers and elevates your brand. For more best practices, read the full article here: https://bit.ly/4e6iBo8

Introducing Phaedon's monthly newsletter, now on LinkedIn—your go-to source for the latest insights in brand loyalty, marketing, and customer experience. This month's edition explores: -Harnessing loyalty data to enhance customer experiences -Developing effective measurement strategies for AI initiatives -Navigating CPG trends in an evolving economic landscape Want these insights delivered directly to your inbox? Subscribe here: https://lnkd.in/eWyrh3Wz #AI #CustomerExperience #EmotionalLoyalty #Newsletter

Step aside, salt water taffy—Lakewater Taffy is here. Made with Leinenkugel's Summer Shandy and water sourced from the Great Lakes, this launch is a Midwest dream come true.   We had so much fun bringing this one to life with our amazing client Molson Coors Beverage Company. Cheers to an incredible campaign! https://lnkd.in/eNwWbkBM