PHD’s Post

Nielsen moves into Attention! AI is evolving advertising from "trading impressions" to "trading outcomes". The winning formula for any ad outcome is effective media, audience and creative. With creative evaluation from Realeyes, Nielsen now offers the most powerful combination across all ad performance levers. Nielsen and Realeyes are both grounded in unmatched gold standard human data. The game-changing part is how we together scale these out with latest in synthetic measurement for every single ad.

The Phase 2 report of #theARF Attention Measurement Validation Initiative (available to all ARF members) offers a rigorous assessment of how different attention measurement methods perform when applied to creative ad testing. The study discusses existing industry understandings and perspectives on attention in advertising and offers guidelines to advertisers considering using attention as a metric. #attention #advertising #advertisingresearch #advertisingeffectiveness

We are proud to announce a new relationship with Nielsen, where Realeyes PreView attention and creative scoring will help power Nielsen’s Outcomes measurement suite. By bridging attention and creative evaluation with brand and sales lift, Nielsen will deliver deeper understanding of the performance of ad creatives to power ad effectiveness and business outcomes. Learn more in our blog linked below.

Only 3 days left until the release of our inaugural Media Quality Report! 🎉 Register now for early access and be among the first to receive the report—link in the comments below! Here’s what you’ll find inside: - A look at the top 10 publishers in the UK - An in-depth explanation of how we measure and define quality with PIQ - A real-world case study that demonstrates how focusing on quality boosts campaign performance #Picnic #PIQ #Adtech #DigitalAdvertising #MQR2024 #QualityMedia #QualityAdvertising #SustainableAdvertising

The Phase 2 report of #theARF Attention Measurement Validation Initiative (available to all ARF members) offers a rigorous assessment of how different attention measurement methods perform when applied to creative ad testing. The study discusses existing industry understandings and perspectives on attention in advertising and offers guidelines to advertisers considering using attention as a metric. #attention #advertising #advertisingresearch #advertisingeffectiveness

The Phase 2 report of #theARF Attention Measurement Validation Initiative (available to all ARF members) offers a rigorous assessment of how different attention measurement methods perform when applied to creative ad testing. The study discusses existing industry understandings and perspectives on attention in advertising and offers guidelines to advertisers considering using attention as a metric. #attention #advertising #advertisingresearch #advertisingeffectiveness

The Phase 2 report of #theARF Attention Measurement Validation Initiative (available to all ARF members) offers a rigorous assessment of how different attention measurement methods perform when applied to creative ad testing. The study discusses existing industry understandings and perspectives on attention in advertising and offers guidelines to advertisers considering using attention as a metric. #attention #advertising #advertisingresearch #advertisingeffectiveness

Phase 2 of #theARF Attention Measurement Validation Initiative explored the nuances in measuring consumer attention. The findings reveal significant insights into the advertising industry’s ongoing challenges with measuring attention accurately - insights that are pivotal for advertisers aiming to optimize their creative strategies and achieve a more impactful ad spend. The Phase 2 report is now available for all ARF members. #attention #advertising #advertisingresearch #advertisingeffectiveness

Responsibility matters. Now, in its 5th year, we've seen the #MediaResponsibilityIndex (MRI) evolve from being a framework for collaboration and progress, to a piece of analysis guiding responsible media planning and investment, with intent to enable real-time, responsible inventory activation. The MRI continues to demonstrate a commitment to working collaboratively with the market to develop, and ultimately shape industry-wide product offerings. Our promise to deliver the Marketplace of the future to our clients remains truer than ever, and the MRI continues to be an amplification of this purpose. https://lnkd.in/euRv2_Qe #MediaForGood #MediaResponsibilityIndex #MAGNA #IPGMediabrands #BrandPurpose #Ethics

In a world where information moves fast, Percept™ stands out with its comprehensive media tracking solution. We offer real-time monitoring across digital, print, and broadcast media, empowering businesses and individuals to track brand mentions, industry trends, and competitors with unmatched accuracy. Turbocharged by Artificial Intelligence, Percept’s powerful media analytics provide actionable insights, helping brands make informed decisions, protect their reputation, and stay ahead in the market. With our advanced tools, you're always one step ahead of the conversation. #Percept #RadahMedia #MediaIntelligence #MediaTracking #MarketTrends #ReputationManagement