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**PHD Connect 2025: PHD UK unpacks the question ‘Is optimism dead?’** Today, PHD UK brought together clients, media partners and PHDers to explore the thought-provoking topic ‘Is optimism dead?’. PHD UK Chief Strategy Officer Eva Grimmett, and Head of Insight, Louise Twycross-Lewis, opened the event with the launch of new, proprietary PHD research into the subject, exploring how optimistic British consumers are feeling. They were joined later in the morning by PHD strategists Ben Harris, Megan Conneely, Lucy Collier, Tom Quinton & Tom Sheppey who presented what the research’s findings mean for brands and how they can leverage the power of optimism. PHD was also privileged to be joined by a collection of incredible speakers who then gave their expert perspectives on optimism through a range of different lenses: ➡️ Kevin Maguire (The Mirror) and Sam Lister (The Express) debated whether we should be optimistic about the current political and economic landscape. ➡️ 💥 Amy Kean 💥, CEO of Good Shout and best-selling author, shared her thoughts on optimism and the power of collective voices. ➡️ Phil Rowley, Head of Futures at Omnicom Media Group UK, explored how optimistic we should be about the role of technology in the future. ➡️ and Bruce Daisley, best-selling author of Fortitude and The Joy of Work, reflected on whether we should be optimistic about the future of work. It was a fantastic day of inspiration, provocation, and insight. A big thank you to all our speakers and to everyone who came, with special thanks to our partners at Reach plc #PHDConnect2025 #PHDIntelligenceConnected #CulturalInsights

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Euan Hudghton

Chief Brand & Experience Officer at PHD

2mo

A fantastic day packed with fantastic speakers and thought provoking points of view. Thank you to everyone who was part of it.

Absolutely loved the topic and loved the audience. Thank you for inviting me! (Yours, Elphaba 🧙♀️)

Georgia Protopapa

Head of Marketing Science at PHD

2mo

Well done PHD! So gutted had to miss the live event, but can't wait to see the recording

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Such a fantastic day with amazing speakers and incredible insight - thank you so much!

Lucinda Johnson

Group Director - Marketing & Business Development at OMG UK

2mo

Such a brilliant, insightful event - thank you!

Glyn Williams

Head of Trading & Accountability at PHD Media UK

2mo

This was brilliant! An amazing day packed full of really interesting insight and perspective. Big thanks to all the great speakers!

Charlotte Wells

Head of Client Strategy

2mo

Thank you for having us, a brilliant event and lovely to see the wonderful PHD team 💜

Megan Conneely

Strategy Director at PHD Media | 10+ years in marketing leadership | Ex M&S and White Stuff

2mo

What a day! Thrilled to be part of it ✨

Nicki Hare (Shields)

CMO & Chief Development Officer at Omnicom Media Group UK, Chair DEI OMG UK, Proud WACL member and Talent Awards judge

2mo

So sorry to miss it. I heard it was absolutely brilliant 👏👏

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