**PHD Connect 2025: PHD UK unpacks the question ‘Is optimism dead?’** Today, PHD UK brought together clients, media partners and PHDers to explore the thought-provoking topic ‘Is optimism dead?’. PHD UK Chief Strategy Officer Eva Grimmett, and Head of Insight, Louise Twycross-Lewis, opened the event with the launch of new, proprietary PHD research into the subject, exploring how optimistic British consumers are feeling. They were joined later in the morning by PHD strategists Ben Harris, Megan Conneely, Lucy Collier, Tom Quinton & Tom Sheppey who presented what the research’s findings mean for brands and how they can leverage the power of optimism. PHD was also privileged to be joined by a collection of incredible speakers who then gave their expert perspectives on optimism through a range of different lenses: ➡️ Kevin Maguire (The Mirror) and Sam Lister (The Express) debated whether we should be optimistic about the current political and economic landscape. ➡️ 💥 Amy Kean 💥, CEO of Good Shout and best-selling author, shared her thoughts on optimism and the power of collective voices. ➡️ Phil Rowley, Head of Futures at Omnicom Media Group UK, explored how optimistic we should be about the role of technology in the future. ➡️ and Bruce Daisley, best-selling author of Fortitude and The Joy of Work, reflected on whether we should be optimistic about the future of work. It was a fantastic day of inspiration, provocation, and insight. A big thank you to all our speakers and to everyone who came, with special thanks to our partners at Reach plc #PHDConnect2025 #PHDIntelligenceConnected #CulturalInsights
Absolutely loved the topic and loved the audience. Thank you for inviting me! (Yours, Elphaba 🧙♀️)
Well done PHD! So gutted had to miss the live event, but can't wait to see the recording
Such a fantastic day with amazing speakers and incredible insight - thank you so much!
Such a brilliant, insightful event - thank you!
Well done team! 🤩
This was brilliant! An amazing day packed full of really interesting insight and perspective. Big thanks to all the great speakers!
Thank you for having us, a brilliant event and lovely to see the wonderful PHD team 💜
What a day! Thrilled to be part of it ✨
So sorry to miss it. I heard it was absolutely brilliant 👏👏
Chief Brand & Experience Officer at PHD
2moA fantastic day packed with fantastic speakers and thought provoking points of view. Thank you to everyone who was part of it.