Certified Digital Marketer | IAB Education Council Member & Front Row Delegate Lead | 2024 Bookmarks Learner Juror | Driving brand success
This is one campaign that really stood out for me. It’s relevant, and responds to the very big conversation around AI. Brands that win (big) are brands that are fully entrenched in what’s happening globally and come up with clever solutions that don’t move too far away from their core business offerings. Adapting is the name of the game. And how you respond to change will determine your next.