PhocusWire’s Post

Gen Z and millennial traveller preferences are going to shape the future of airline loyalty programs. AOG found that young travellers are less likely than their older counterparts to join an airline loyalty program or to be loyal to an airline, according to the results of a newly published report titled “Beyond the Ticket: Winning Traveller Loyalty with Rewards & Ancillary Services.” John Grant, Chief Analyst at OAG, stated that airlines would need to create more meaningful rewards programs aligned with the evolving preferences of today’s travellers, whilst leveraging real-time aviation insights to customise their marketing strategies, to deepen connections with customers. Discover the survey findings here; https://lnkd.in/dxs9rEZV #ATI #ATIBusinessGroup #loyalty #survey #genz #millennials #travelupdate #travelnews

OAG’s North American survey, “Beyond the Ticket: Winning Traveler Loyalty with Rewards & Ancillary Services,” included 2,000 travelers with intent to analyze services including rewards programs and ticket inclusions, and how those might be driving purchasing habits. Overall frequent flyer programs are popular among travelers - 82% of the respondents reported they had enrolled in a program - but only 65% of Gen Z and 70% of millennials reported being enrolled. That’s a significant drop from the 89% of baby boomers enrolled and 80% of Generation X members enrolled in airline loyalty programs. The lack of interest in loyalty among younger travelers goes further. That demographic is also less consistent when it comes to booking with a particular brand.

There is a huge difference in how different generations interface with legacy travel loyalty programs. I’ve experienced this anecdotally, so it's unsurprising to now see it confirmed with data. Personally, I’m a member of all the loyalty programs, but I will *always* prioritize price and convenience over loyalty. We’re seeing this as the trend amongst younger travelers at large where loyalty affiliation is now carrying less and less weight. It’s a trend we’re watching at MintPass while keeping our rewards system loyalty agnostic. We connect with all aspects of travel across operators through the app experience including hotels, flights, restaurants, tours, and more. It’s the new way of the travel world with young people optimizing for budget, convenience, and experience over loyalty. We’ll be aligning our product to this travel preference, providing the social proof layer on top of the travel discovery process powered by network recommendations. #traveltrends #travelloyalty #tech

The travel industry is built on creating unforgettable experiences, but are we truly catering to everyone? Customer feedback is not just a tool, it's a goldmine for uncovering hidden biases and ensuring ALL travelers feel welcome. It's time to tap into this valuable resource. Here's how to leverage their voices for a more inclusive future: Beyond demographics: Open-ended questions and focus groups can reveal more profound insights into accessibility needs and cultural sensitivities. Diversity in data collection: Offer surveys and feedback options in multiple languages and cater to users with disabilities through screen readers and text size adjustments. Actionable insights, not just data points: The real power of customer feedback lies in its ability to drive concrete changes. By transforming feedback into tangible improvements, such as offering gender-neutral restrooms or providing sensitivity training for staff, we can inspire a more inclusive travel experience. By prioritizing inclusivity, you're not just doing the right thing; you're unlocking a broader customer base and fostering brand loyalty. Travel for all? Let's make it a reality! Want more tips on building an inclusive travel brand? Follow Pink Coconuts for industry insights, inspiring stories, and more. #diversitymatters #travelinclusivity #customerfgenuinelyeedback

Our recent survey data suggests that the majority of respondents preferred to book hotels and flights directly, indicating a growing preference for direct booking channels. See how the data compares: https://hubs.li/Q02pNJyj0

DataPostie at the forefront of the US Travel #esto2024 conference! ✈️ Prosper Insights & Analytics presented groundbreaking “consumer futures” data on the DataPostie marketplace [link in comments] at the conference last week, shedding light on the evolving travel behaviors of U.S. consumers. Social Media may be making it seem like everyone is travelling this summer ☀️, but that's only half the story. While Millennials and Gen Z consumers are significantly cutting back on holidays as they navigate the rising cost of living, higher-income households continue to plan for vacation travel at even higher rates than last year. The magic of Prosper's data is that it is 𝗳𝗼𝗿𝘄𝗮𝗿𝗱-𝗹𝗼𝗼𝗸𝗶𝗻𝗴, meaning that this bifurcation in consumer behavior presents a critical opportunity for travel industry executives to tailor their offerings accordingly for the rest of this year. https://lnkd.in/gMmaBV7N #prosperinsights #ustravel #predictivedata #datamonetization #datapostie

🚨 Fresh OAG survey alert! 🚨 Looks like Gen Z and millennials are saying adios to old-school travel loyalty programs. 💔✈️ Here's the lowdown: 1. **See Ya, Points:** Ditching those boring loyalty points. 📉 2. **New Wishlist:** Money-saving, convenience, and unique experiences > collecting points. 💸✨ 3. **Airline Woes:** Time to level up, old tactics just don't cut it anymore. 🚨🛫 4. **Modern Magic:** Flexibility and awesome rewards are stealing the show. 🔄🎁 5. **Industry Overhaul:** Travel’s taking a new route – it’s all about value and the experience now. 🌐🛤️ Get the full deets here: [https://lnkd.in/ghDiyXHG] #TravelRevolution #NextGenTravel

65% of Gen Z and 72% of millennials expected to spend more on leisure travel in 2024 compared to 2023. 71% of consumers list brand trust as a very important or extremely important factor when choosing to enroll in a loyalty program. #mediaplanning #mediabuying

🌍✈️ Travel Agents Are Back! 🌟 Millennials and Gen Z are embracing big adventures, but they're skipping the planning. Leave the hassle to the pros and enjoy a stress-free vacation. Ready to explore the world? 🌟🗺️ #GetYourBeachOnTravel #TravelTrends #Millennials #GenZ #TravelAgents #AdventureAwaits

🌍✈️ Travel Agents Are Back! 🌟 Millennials and Gen Z are embracing big adventures, but they're skipping the planning. Leave the hassle to the pros and enjoy a stress-free vacation. Ready to explore the world? 🌟🗺️ #GetYourBeachOnTravel #TravelTrends #Millennials #GenZ #TravelAgents #AdventureAwaits